SRIHARI BABU
Associate Analytics Engineer
Banda,KA
Summary
Data-driven Senior Analytics Engineer with 2+ years of experience in marketing analytics, BI solutions, and data automation. Proven track record in optimizing Customer Acquisition Cost (CAC) and campaign ROI through predictive models, dashboard development, and automated reporting. Skilled in Python, SQL, Tableau, and AWS QuickSight, with expertise in translating business needs into actionable insights.
Overview
3
3
years of professional experience
Work History
Analytics Engineer
Great Learning
06.2023 - Current
- Increased lead-to-enrollment conversion by 20% by developing and deploying ML models (Lead Qualification Score, Recommendation Engine).
- Enhanced stakeholder data access by 30% through the design and migration of dashboards from Tableau to Amazon QuickSight.
- Improved campaign efficiency by 15% MoM via automated performance reporting and strategic budget reallocation.
- Partnered with marketing teams to identify high-risk campaigns, optimize spend, and refine targeting strategies, which led to a cost reduction of 20-25% MoM.
- Developed an NLP-based ML system to evaluate the relevance between search terms and keywords, enabling the marketing team to optimize Google Ads targeting and reduce advertising costs by ~10% every month.
- Automated Google Ads data extraction by integrating Excel extensions with Python scripts, enabling seamless data downloads and automatic updates.
Education
Post Graduate Program - Data Science & Engineering
Great Lakes Institute of Management
01.2022
Bachelor of Technology - Electrical & Electronics Engineering
DADI Institute of Engineering and Technology
01.2018
Skills
Analytics Tools & Programming: Python, SQL, AWS QuickSight, Tableau, Git
Marketing Analytics: Campaign Analysis, CAC Optimization, A/B Testing, Segmentation
machine learning: supervised and unsupervised learning, recommendation engines, deep learning, natural language processing
ACHIEVEMENTS & HIGHLIGHTS
- Increased dashboard adoption rate by 30% through BI tool migration.
- Improved marketing campaign efficiency by 15% through automated tracking.
- Collaborated with leadership to align analytics initiatives with the overall business strategy.
Timeline
Analytics Engineer
Great Learning
06.2023 - Current
Bachelor of Technology - Electrical & Electronics Engineering
DADI Institute of Engineering and Technology
Post Graduate Program - Data Science & Engineering
Great Lakes Institute of Management