Summary
Overview
Work History
Education
Skills
Personal information
Languages
Timeline
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Srihari S

Srihari S

Bangalore

Summary

Accomplished Senior Media Analyst with a proven track record at Target Corporation, adept in programmatic advertising and leading teams to optimize media strategies for significant impact. Expert in campaign management and media planning, with a flair for fostering client relationships and driving revenue growth. Demonstrates exceptional analytical skills and a commitment to excellence in the digital advertising space.

Overview

14
14
years of professional experience

Work History

Senior Media Analyst

Target Corporation
Bangalore
11.2022 - Current
  • Leading Large enterprise accounts team, specialising in media planning and execution, while also performing end-to-end campaign management for programmatic and social platforms. Proven expertise in optimizing strategies for impactful results.
  • Led strategic planning and execution of programmatic media campaigns, leveraging expertise in DSPs, SSPs, and Ad Exchange to optimize performance.
  • Managed campaigns across multiple platforms, including DV360, Tradedesk, Appnexus (Xandr), Facebook, Instagram, Pinterest, and Snapchat.
  • Managed digital and mobile media campaigns, specializing in publisher operations, ad networks, and revenue optimization.

Media Analyst

TARGET CORPORATION
01.2019 - 11.2022
  • Managing trafficking, billing and optimizations of advertising campaigns for Food and Beverages category
  • Having expertise with industry standard tool/applications like - Google Campaign manager, Google Ad Manager, Display and video 360 (DV360), The Trade Desk (TTD)
  • Responsible for all pre-launch and post-launch trafficking responsibilities and inquiries
  • Providing troubleshooting support for trafficking issues related to creative, trafficking tags, etc

Ad Operations Specialist

VERIZON MEDIA (YAHOO)
01.2014 - 01.2019
  • Check advertising campaign delivery status, maintain and revise the order and compile post-campaign evaluations
  • Roles include trafficking of Ads for Yahoo! Display campaigns & Campaign management and Optimization
  • Work with Account Managers, Media Strategists & Clients and set up campaigns to reach their targets
  • Create proposals based on the Client's requirements and book inventory for new campaigns
  • Closely monitor campaign performance and provide optimization solution when needed and see to it that the campaign runs successfully
  • Involved in training and mentoring peers along with spot-checking their deliverables
  • Proficient with a variety of internal and industry standard applications including, Auto-Event, Ad Uploader, Ad Center, Excel, Adobe Acrobat, Ad-tech
  • Working with Onshore team to trouble shoot the campaign and creative tag issues to get the self served clients a desired output from the campaign
  • Managing night shift including the Work flow management, solving doubts related to day to day task for the team

Social Media Advisor

247 INC
01.2011 - 01.2013
  • Assisted customers with their order related inquiries via email
  • Have taken process training for new employees
  • Provided positive, individualized customer care for hundreds of customers each day
  • Nominated Employee-of-the-Month for excellent attitude and customer service skills

Education

Bachelor of Computer Applications -

VIJAYA COLLEGE JAYANAGAR
01.2011

Skills

  • Programmatic advertising
  • Optimization strategies
  • Google analytics
  • Campaign management
  • Ad trafficking
  • Ad optimization
  • Media planning
  • Supply-side platforms
  • Display advertising
  • Retargeting campaigns

Personal information

Date of Birth: 17/081990

Languages

Kannada
First Language
English
Proficient (C2)
C2
Kannada
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2

Timeline

Senior Media Analyst

Target Corporation
11.2022 - Current

Media Analyst

TARGET CORPORATION
01.2019 - 11.2022

Ad Operations Specialist

VERIZON MEDIA (YAHOO)
01.2014 - 01.2019

Social Media Advisor

247 INC
01.2011 - 01.2013

Bachelor of Computer Applications -

VIJAYA COLLEGE JAYANAGAR

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