Srijita Majumdar
Manager - Content Marketing
Bangalore,Karnataka
Summary
With 8+ years of experience in various domains like Content Marketing, Social Media Marketing, Internal Communications, PR, Content Strategy, Campaign Management, Brand Marketing, ORM, and Community Management, I've worked both as an Individual Contributor and Team Lead; aiming to impact the overall morale and productivity of the organization.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Manager - Content & Social Media Marketing
Ayu Health
Bangalore, Karnataka
11.2022 - Current
- A pan India role and incharge of Marketing Strategy & Corporate Communication, Branding, ATL & BTL activations, Campaign Designing, Social Media marketing, Community Engagement and Profiling, Qualitative Marketing research and Comparative Analysis.
- Reporting directly to the CXO and founders to develop product content and value for Sales & Marketing, for printed offline and online collaterals and events.
- Working in tandem with the external PR marketing, Creative Media, and Social Media agencies to produce content for the company newsletter, event collaterals, press releases, web content and all SM channels to maximize positive media coverage.
- Managed internal Social Media planning for execution of marketing strategies and brand community management- ideating on campaign ideas and implement current market trends.
- Prepared weekly and monthly reports on social media status, ORM, organic growth, other KPIs using analytics and insight tools.
- Created an updated brand book, revamped content across all formats making necessary changes in tone, style, language and format to suit the TG.
Senior Associate - Social Media
Garena : Free Fire MAX, India
Bangalore, Karnataka
06.2022 - 09.2022
- I was working as the sole contributor for the official Garena India Free Fire MAX Social Media channels- Facebook (4.8 M), Instagram (9.2M), YouTube (11.4 M), and Twitter (2.7 M).
- Develop fresh content copy, edit and publish them daily and populate the data insights for growth comparison to thrive in a fast-paced market, delivering unique creative projects in a high-volume workload often requiring a short turnaround time.
- Build strategies with the onshore Marketing, Revenue, and DAU operations team to build a monthly social media calendar and brainstorm on new campaigns and creative growth strategies.
- Collaborated with illustrators, graphic designers, and video editors to create compelling images and videos on social media platforms to reach the target audience.
- Promote events, features, and revenue-related updates over social media in a way that is consistent with the brand language, SEO, and SM expansion strategy.
- Research current trends, memes, competitor news, and audience preferences, implementing ideas to create posts that align with business goals and increase subscriber count and ROI.
- Communicate with the community on a daily basis, interact for any queries, and monitor reviews, maintain the brand's online reputation (ORM) by staying true to the brand voice, style, theme, and other characteristics.
- Collate comparative analysis of data from each platform on a weekly basis and deliver insights and growth reports after each campaign.
Knowledge Management Senior Analyst
Vimeo
Bangalore, Karnataka
08.2021 - 06.2022
- Curating and managing documentation guides (SOPs, SOWs), strategizing and creating concise, structured, reusable, and relevant content from scratch for Vimeo’s customer support domain.
- Content creation, proof-read, editing, and correcting proposal text for style, grammar, narratives, voice, etc., and correcting it to meet the ‘Brand guide’ specifications of internal and external content like case studies, executive summaries, newsletters, training materials, with special emphasis to avoid grammatical errors, poor writing, or plagiarism.
- Publish new as well as revamp old documentation for customer-facing content like FAQs and internal team, and in correspondence with established guidelines and brand-book language and tone.
- Helped in attaining a CSAT score of 32% from 7% after revamping the published FAQ articles related to UX or feature releases- either reformatted and personalized the recommendation strategy, adding SEO keywords to increase searchability, etc.
- Collaborate with multiple stakeholders and SMEs to obtain an in-depth understanding of the new product or feature releases and existing documentation requirements ensuring timely delivery of customer-facing content.
- Remodeled the existing content of the ‘Internal Knowledge Base(IKB), Vimeo’s Help Centre (Core, LIVE, OTT, Enterprise), and macro templates.
- Working on AI-based content recommendation strategy on tools like Solvvy and Yext.
Content Specialist
Gameskraft
Bangalore, Karnataka
10.2020 - 08.2021
- End to End content curation and social media management for Rummytime app - Individual contributor.
- Worked on all types of communication: Blogs, Website, and app UI/UX, SM posts - sponsored, paid, and organic posts, In-app content, email marketing content, etc.
- Periodically updating the content in accordance with the brand guidelines.
- Collaborated with the Product, Marketing, and Design team to churn out intelligent captions, push notifications, illustrations, videos, social media creatives, newsletters, and banner content for the practice and premium game app, website premium landing pages, affiliate page, and social handles.
- Conduct experiments on the effectiveness of the content on the website, Push Notifications, and Social Media.
- Sponsored ads, to optimize results by conducting A/B testing tools on CleverTap tool, Google Analytics data, etc.
- Created a new brand book and theme for Rummytime, and adopted it consistently across all channel communication.
- This resulted in a CTR increase of 1.2 from 0.24 and DAU on the premium app saw a rise of 3.2 M within a month.
- Worked on Affiliate and Influencer marketing for Sponsored and Paid Social Media ads for user acquisition, engagement, and retention as well as analyzed the performance and impact of the growth hacks campaigns, on the app's registration to retention journey.
- Ran Organic and Paid SM marketing campaigns and analyzed the data focused on trending topics and boosting apps visibility.
- Have got a solid knowledge of SEO keyword research, Google Trends, Affiliate channels, and writing for sponsored ads.
Senior Content Executive
Xiaomi
Bangalore, Karnataka
07.2019 - 08.2020
- Worked as a Team Lead for a pilot batch of the short-video app- Zili, responsible for content operations and
strategy, ranging from In-app communications, organizing campaigns to social media marketing- writing,
editing, and reviewing the app's data (DAU and MAU). - Handled a team of 7 - Onboarding new members for content operations and moderation, initial training, and
grooming process. - Ideate on In-app or Social Media campaigns to onboard, engage, retain users and grow daily active users (DAU),
increase daily app consumption w.r.t. duration spent (DAUD). - Maintaining consistent messaging across all content, from websites to social media channels and videos.
- Curate social media calendar, scheduling of organic social media posts, strategize marketing campaigns and paid or sponsored ads on IG, Facebook, and Twitter.
- Leveraged Xiaomi's MI community to gain more reach for the app, organize promotional and engagement activities for the target audience, conduct surveys, and resolve user queries.
- Bridged as a cross-team communication medium for the HQ stakeholder and internal team.
- Implemented ways to manage and maintain the online reputation of the platform via user communication.
Senior Content Review Associate
LinkedIn
Bangalore, Karnataka
06.2018 - 07.2019
- Content and Ads reviewing for the Relevance team under Trust and Safety (TNS) domain - Team lead role.
- SLA-based queue support and labeling of published content i.e., Articles, Posts, Memes, Videos, and ADHOC to provide data sets to the engineering team for Machine Learning and updating them while analyzing recent trends or patterns in content sources.
- Taking up new projects related to building classifiers or measuring spam on-site and completing it well within the TAT assigned.
- Identify new trends in the market and re-training the classifiers accordingly.
- Collaborated with the Relevance/Engineering team for improving classifier precision and maintaining it above 95%.
- Offer feedback to management to upgrade tool features and functionality to reduce TAT.
- Curating content for the LinkedIn Marketing internal channel and analyzing the impact on LinkedIn Insights.
Senior Process Associate
Genpact
Bangalore, Karnataka
07.2014 - 12.2017
- Utilized writing, editing, and proofreading skills to produce engaging and error-free content for daily reporting.
- Monitoring Social and Traditional Media platforms for major Pharma and non-Pharma companies, tonality analysis, and measurement reporting.
- Effectively handling client and stakeholder communications and escalations over emails or calls.
- Created dashboards and presentations to onboard new clients to generate more business for the team, containing major media data sets, recent trends, and analysis.
- Facilitate cross-functional communication among employees to improve the working environment as a part of Internal Communications tasks, like writing for Brochures, newsletters, etc.
- Draft general reports on performance and targets of team members, ensuring that they exceed the target, and sharing best practices with them.
Education
Advanced Certification - PGDM - Brand Management & Marketing Communications
Mudra Institute of Communications, MICA
Ahmedabad, Gujarat 10.2021 - 02.2022
Master of Science - Microbiology
Bangalore City College, Bangalore University
Bangalore 08.2012 - 06.2014
Skills
Content Marketing
Accomplishments
Silver award for outstanding performance - Genpact
Certification
Lean Six Sigma Certification - Excel and VBA based macro automation tool
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Sell your cleverness and buy bewilderment.
Rumi
Timeline
Manager - Content & Social Media Marketing
Ayu Health
11.2022 - Current
Senior Associate - Social Media
Garena : Free Fire MAX, India
06.2022 - 09.2022
Advanced Certification - PGDM - Brand Management & Marketing Communications
Mudra Institute of Communications, MICA
10.2021 - 02.2022
Knowledge Management Senior Analyst
Vimeo
08.2021 - 06.2022
Content Specialist
Gameskraft
10.2020 - 08.2021
Senior Content Executive
Xiaomi
07.2019 - 08.2020
Senior Content Review Associate
LinkedIn
06.2018 - 07.2019
Lean Six Sigma Certification - Excel and VBA based macro automation tool
08-2016
Senior Process Associate
Genpact
07.2014 - 12.2017
Master of Science - Microbiology
Bangalore City College, Bangalore University
08.2012 - 06.2014
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