Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Timeline
Generic
Srijita Majumdar

Srijita Majumdar

Bengaluru

Summary

Working as a Senior Manager skilled in cross-functional collaboration with stakeholders, clients, and customers. I'm passionate about building brands and have been working towards optimizing processes and communication, thus driving results in Branding, Content, and Social Media Marketing.

With 9+ years of experience in domains like Healthcare, Gaming, FinTech, and Entertainment, I've worked as a Manager and an Individual Contributor; aiming to impact the overall morale and productivity of the organization.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Senior Manager - Digital Engagement

Angel One
Bengaluru
01.2024 - Current
  • Conceptualized, planned, and executed successful digital marketing campaigns across multiple channels (social media, email, newsletter, app notifications, etc.).
  • Enhanced Angel One's brand identity and reputation through targeted social campaigns, consistent messaging, and visual assets.
  • Managed brand voice and messaging and implemented brand guidelines to ensure brand consistency across all channels.
  • Optimized campaigns through data-driven insights and A/B testing, driving revenue growth.
  • Monitored campaign performance and implemented data-driven optimizations.
  • Managed campaign budgets, timelines, and resources to optimize ROI.

Manager - Content & Social Media Marketing

Ayu Health
Bengaluru
11.2022 - 01.2024
  • A pan India role and in-charge of Hospital Branding, Marketing Strategy, and Corporate Communication - ATL and BTL activation, Campaign design, Social Media Marketing, Community Engagement, Profiling, Qualitative Marketing research, and Comparative Analysis.
  • Reporting directly to the CXO and founders, I develop product content for various corporate hospitals like Apollo, BGS, Manipal, and more, for printed offline and online collateral and events.
  • I was working in tandem with external PR marketing, Creative Media, and Social Media agencies to produce content for the company newsletter, event collateral, press releases, web content, and all SM channels to maximize positive media coverage.
  • Managed internal social media planning for executing marketing strategies and community management, ideating on campaign ideas, and implementing current market trends.
  • I prepared weekly and monthly reports on social media status for hospitals, ORM, organic growth, and other KPIs using analytics and insight tools.
  • Created an updated brand book, and revamped content (nudges, PNs, Emailers, etc.) Across all formats, making necessary changes in tone, style, language, and format to suit the target audience.

Knowledge Management Senior Analyst

Vimeo
Bengaluru
08.2021 - 07.2022
  • Curating and managing documentation guides (SOPs, SOWs), strategizing and creating concise, structured, reusable, and relevant content from scratch for Vimeo's customer support domain.
  • Content creation, proofreading, editing, and correcting proposal text for style, grammar, narratives, voice, etc., and correcting it to meet the 'Brand guide' specifications of internal and external content like case studies, executive summaries, newsletters, training materials, with special emphasis to avoid grammatical errors, poor writing, or plagiarism.
  • Publish new, as well as revamp old, documentation for customer-facing content like FAQs and internal team, and in correspondence with established guidelines and brand-book language and tone.
  • Helped in attaining a CSAT score of 32% from 7% after revamping the published FAQ articles related to UX or feature releases. Either reformatted and personalized the recommendation strategy, adding SEO keywords to increase searchability, etc.
  • Collaborate with multiple stakeholders and SMEs to obtain an in-depth understanding of the new product or feature releases and existing documentation requirements, ensuring timely delivery of customer-facing content.
  • Remodeled the existing content of the ‘Internal Knowledge Base(IKB), Vimeo's Help Centre (Core, LIVE, OTT, Enterprise), and macro templates.
  • Working on AI-based content recommendation strategy on tools like Solvvy and Yext.

Content Specialist

Gameskraft
Bengaluru
10.2020 - 08.2021
  • End-to-end content curation and social media management for the Rummytime app - Individual contributor.
  • Worked on all types of communication: Blogs, Website, and app UI/UX, SM posts - sponsored, paid, and organic posts, In-app content, email marketing content, etc.
  • Periodically updating the content, following the brand guidelines.
  • Collaborated with the Product, Marketing, and Design team to create intelligent captions, push notifications, illustrations, videos, social media creatives, newsletters, and banner content for the practice and premium game app, website premium landing pages, affiliate page, and social handles.
  • Conduct experiments on the effectiveness of the content on the website, Push Notifications, and Social Media.
  • Sponsored ads, to optimize results by conducting A/B testing tools on CleverTap, Google Analytics data, etc.
  • Created a new brand book and theme for Rummytime, and adopted it consistently across all channel communication.
  • This resulted in a CTR increase of 1.2 from 0.24, and DAU on the premium app saw a rise of 3.2 M within a month.
  • Worked on Affiliate and Influencer marketing for Sponsored and Paid Social Media ads for user acquisition, engagement, and retention, as well as analyzed the performance and impact of the growth hacks campaigns on the app's registration to retention journey.
  • Ran organic and paid SM marketing campaigns, analyzed the data, focused on trending topics, and boosted app visibility.
  • I have a solid knowledge of SEO keyword research, Google Trends, affiliate channels, and writing for sponsored ads.

Senior Content Executive

Xiaomi
Bengaluru
07.2019 - 08.2020
  • Worked as a Team Lead for a pilot batch of the short-video app- Zili, responsible for content operations and strategy, ranging from In-app communications, organizing campaigns to social media marketing, writing, editing, and reviewing the app's data (DAU and MAU).
  • Handled a team of 7 - Onboarding new members for content operations and moderation, initial training, and grooming process.
  • Ideate on In-app or Social Media campaigns to onboard, engage, retain users, and grow daily active users (DAU), increase daily app consumption w.r.t. duration spent (DAUD).
  • Maintaining consistent messaging across all content, from websites to social media channels, and videos.
  • Curate social media calendar, schedule organic social media posts, strategize marketing campaigns, and paid or sponsored ads on IG, Facebook, and Twitter.
  • Leveraged Xiaomi's MI community to gain more reach for the app, organize promotional and engagement activities for the target audience, conduct surveys, and resolve user queries.
  • Bridged as a cross-team communication medium for the HQ stakeholder and internal team.
  • Implemented ways to manage and maintain the online reputation of the platform via user communication.

Senior Content Review Associate

LinkedIn
Bengaluru
06.2018 - 07.2019
  • Content and Ads reviewing for the Relevance team under the Trust and Safety (TNS) domain - Team lead role.
  • SLA-based queue support and labeling of published content, i.e., Articles, Posts, Memes, Videos, and ADHOC, to provide data sets to the engineering team for Machine-Learning and updating them while analyzing recent trends or patterns in content sources.
  • Taking up new projects related to building classifiers or measuring spam on-site and completing them well within the TAT assigned.
  • Identify new trends in the market and retrain the classifiers accordingly.
  • Collaborated with the Relevance/Engineering team to improve classifier precision and maintain it above 95%.
  • Offer feedback to management to upgrade tool features and functionality, to reduce TAT.
  • Curating content for the LinkedIn Marketing internal channel and analyzing the impact on LinkedIn Insights.

Senior Process Associate

Genpact
Bengaluru
07.2014 - 12.2017
  • Utilized writing, editing, and proofreading skills to produce engaging and error-free content for daily reporting.
  • Monitoring Social and Traditional Media platforms for major Pharma and non-Pharma companies, tonality analysis, and measurement reporting.
  • Effectively handling client and stakeholder communications and escalations over emails or calls.
  • Created dashboards and presentations to onboard new clients, generating more business for the team. The dashboards and presentations contained major media data sets, recent trends, and analysis.
  • Facilitate cross-functional communication among employees to improve the working environment as a part of Internal Communications tasks, like writing for brochures, newsletters, etc.
  • Draft general reports on performance and targets of team members, ensuring that they exceed the target and sharing best practices with them.

Education

Advanced Certification - PGDM: Brand Management & Marketing Communications - Branding & MARCOM

Mudra Institute of Communications, MICA
Ahmedabad
02-2022

Master of Science - Microbiology

Bangalore City College
Bengaluru, India
06-2014

Skills

  • Brand-building strategies
  • Social Media Campaigns
  • Market Analysis
  • Performance monitoring
  • Brand positioning
  • Campaign Planning
  • Media Relations
  • Marketing Strategies
  • Brand Development
  • Digital Marketing Tools
  • Community Management
  • Online- Reputation Management

Certification

  • Lean Six Sigma Certification - Excel and VBA-based macro automation tool

Accomplishments

  • 2-times Silver award for outstanding performance - Genpact

Timeline

Senior Manager - Digital Engagement

Angel One
01.2024 - Current

Manager - Content & Social Media Marketing

Ayu Health
11.2022 - 01.2024

Knowledge Management Senior Analyst

Vimeo
08.2021 - 07.2022

Content Specialist

Gameskraft
10.2020 - 08.2021

Senior Content Executive

Xiaomi
07.2019 - 08.2020

Senior Content Review Associate

LinkedIn
06.2018 - 07.2019

Senior Process Associate

Genpact
07.2014 - 12.2017

Advanced Certification - PGDM: Brand Management & Marketing Communications - Branding & MARCOM

Mudra Institute of Communications, MICA

Master of Science - Microbiology

Bangalore City College

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Srijita Majumdar