Summary
Overview
Work History
Education
Skills
Websites
Ai Technology Exposure
Hobbies
Timeline
Generic

Srijla Bagai

Marketing Manager
Gurgaon

Summary

A strategic and creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

7
7
years of professional experience
7
7
years of post-secondary education

Work History

Marketing Manager – Brand & Events

DLF
02.2024 - Current
  • Spearheaded large-scale wellness activations and internal events, growing club membership by 70% and generating ₹7L+ in monthly recurring revenue.
  • Developed brand voice and social storytelling strategy for digital platforms, driving a 624% growth in Instagram engagement.
  • Launched a cross-partner nutrition campaign, increasing monthly lead conversions by 20%.
  • Managed the 0–1 development of a wellness app and CRM; integrated gamification and community features resulting in 6x app engagement in 90 days.
  • Led cross-functional alignment across sales, product, PR, and tech teams; presented strategic roadmaps to DLF's CEO and Founders.
  • Owned and optimized a ₹85L+ annual marketing budget across digital media, partner activations, and influencer management.

Brand Strategy Consultant (B2B Marketing)

Crestra
06.2023 - 11.2023
  • Led strategic audits and GTM repositioning for fintech and healthtech clients.
  • Crafted B2B marketing plans and events resulting in 60% growth in engagement and improved client retention.
  • Delivered content frameworks and performance insights that guided long-term marketing decisions.

Manager – Brand & Communications (B2B Tech)

Hemera Global
10.2020 - 02.2023
  • Created sales decks and enterprise case studies that helped secure ₹20Cr+ in new business (~35% above average deal size).
  • Repositioned brand identity across digital touchpoints; tripled web traffic and doubled inbound leads.
  • Represented brand at international fintech and healthtech events across Manila, Singapore, and Dubai.
  • Developed PR and podcast strategy that tripled inbound interest via MintAsia and The Manila Times.

Assistant Manager – Events & Experiential Marketing

Leading Waves
08.2018 - 09.2020
  • Managed ₹1.5Cr+/month in GTM event execution across metro cities for consumer tech brands.
  • Developed event strategy decks for client acquisition and upsells.
  • Conducted post-event impact analysis to refine future marketing strategies.

Education

MBA - Marketing & Strategy

SP Jain School of Global Management
01.2022 - 01.2024

MA - English Literature

Lady Shri Ram College, University of Delhi
01.2018 - 01.2020

BA - English Honours

Jesus & Mary College, University of Delhi
01.2015 - 01.2018

Skills

  • Brand Marketing Strategy
  • Event Management (Virtual In-person)
  • SEO
  • GTM Strategy & Execution
  • Enterprise B2B and D2C Campaigns
  • Social media marketing
  • Digital marketing
  • Customer acquisition

Ai Technology Exposure

HubSpot, Salesforce, Mailchimp, Canva, Google Analytics, Meta Ads, Excel Dashboards

Hobbies

Creative storytelling through writing and videography, Curating and hosting experiential events, Fitness and holistic wellness, Spirituality and mindfulness practices, Reading across genres for insight and inspiration

Timeline

Marketing Manager – Brand & Events

DLF
02.2024 - Current

Brand Strategy Consultant (B2B Marketing)

Crestra
06.2023 - 11.2023

MBA - Marketing & Strategy

SP Jain School of Global Management
01.2022 - 01.2024

Manager – Brand & Communications (B2B Tech)

Hemera Global
10.2020 - 02.2023

Assistant Manager – Events & Experiential Marketing

Leading Waves
08.2018 - 09.2020

MA - English Literature

Lady Shri Ram College, University of Delhi
01.2018 - 01.2020

BA - English Honours

Jesus & Mary College, University of Delhi
01.2015 - 01.2018

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Srijla BagaiMarketing Manager