Srijon Bhattacharya
Delhi NCR
Summary
An entrepreneurial mind-set with a passion to build world class organisation, customer centric multi-skilled Leader, offering 15 years of experience in driving end-to-end Event Management, Brand Marketing and Business Development. Wealth of expertise in Marketing, Sponsorship, Brand Management and Communication in Luxury and Entertainment Sector
Awarded as the Entrepreneur of the Year 2022 by Indian Achievers' Forum
Overview
17
17
years of professional experience
Work History
Director - Marketing and Alliances
Alt Valora Global
04.2023 - 12.2023
- Heading Marketing Operations
- Brand Development
- Building Partnerships
Head, Marketing Director
Marketing and Alliances, Stars & Celebs
11.2022 - 02.2023
Director - Marketing and Alliances
India Art fair
09.2008 - 04.2018
- Gained overseas exposure of participating in Affordable Art Fair, London and Sony World Photography Awards, London, Art HK
- Broad-based expertise in diverse range of Sales Management & Operations including Strategy, Planning, Budgeting, Competition Analysis, Sales Forecasting, Weighted Distribution, New Product Launches, Sales Promotions, Pricing, P&L Costing and so on
- Proficient in creating and executing a region wide sales plan that meets or exceeds established sales quotas and supports company revenue & profit targets
- Driving innovation and optimization across channels to continuously improve/expand company offerings and customer experiences
- Analyzing latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-tuning sales & marketing strategies
- Managing different nationality teams by providing training and identifying positive behavior to motivate them and make them more effective
- Directing all the sponsors relationship of India Art Fair; including BMW, YES BANK, Pernod Ricard, PANERAI, DLF, Christie’s to name a few
- Leading a cross-functional team (research, sales, product development, trade marketing, production and legal) for projects targeting sustained growth in high stake states and market development in weak states
Assistant Manager
The Event Workshop/ The
09.2007 - 12.2008
Merchandising Coordinator
National Center for Design and Product Development
12.2006 - 09.2007
- Internship under Ministry of Textiles
Education
MBA - Marketing Management
SVKM's Narsee Monjee Institute of Management Studies
2024
Bachelor of Arts - Fashion
School of Fashion Technology
New Delhi, DL2007
Skills
- Marketing
- Negotiation
- Event Management
- Brand management
- Industry partnership development
- Operations
- Contract negotiation
- Well-organised
- Team supervision
Accomplishments
- Business / Corporate Strategy & Execution
- P&L Management
- Revenue & Profit Maximization
- Multi-Channel Strategy Planning & Execution
- International and National Media Alliances
- Turnaround & High-Growth Strategies
- Market Intelligence / BTL and ATL Marketing
- Team Building & Leadership
- Communication
- Interpersonal Relations
- Manpower Management
Languages
English
Bilingual or Proficient (C2)
Hindi
Proficient
C2
Bengali
Upper Intermediate
B2
Timeline
Director - Marketing and Alliances
Alt Valora Global
04.2023 - 12.2023
Head, Marketing Director
Marketing and Alliances, Stars & Celebs
11.2022 - 02.2023
Director - Marketing and Alliances
India Art fair
09.2008 - 04.2018
Assistant Manager
The Event Workshop/ The
09.2007 - 12.2008
Merchandising Coordinator
National Center for Design and Product Development
12.2006 - 09.2007
MBA - Marketing Management
SVKM's Narsee Monjee Institute of Management Studies
Bachelor of Arts - Fashion
School of Fashion Technology
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