Srijoni Roy
Bengaluru
Summary
Experienced creative and marketing professional with over 12 years of expertise in 360 degree marketing, content development, production, brand strategy, PR, internal & external communication, and business development. Proven track record of driving team success through meticulous attention to detail and organizational skills. Skilled in developing impactful strategies and solutions across the corporate sectors.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing & Communication Consultant
Freelance
08.2024 - Current
- Helping brands like Habanero Foods International, Fairtrade India, and Heabal India build strong identities by crafting distinct brand tones, guidelines, and strategies that resonate with their target audiences
- For Habanero Foods, I focus on creating campaigns that highlight international gourmet tastes, while for Fairtrade India, I emphasize sustainability in textiles and coffee
- With Heabal India, I develop innovative strategies to position it as a leader in smoking cessation products
- I specialize in comprehensive marketing and awareness strategies that drive visibility and revenue growth, leveraging expertise in e-commerce and quick commerce for tailored solutions across platforms
- I ensure these brands remain relevant by using product marketing, growth marketing, and retention strategies to enhance engagement and maintain a competitive edge
- By combining creativity and data-driven insights, I deliver sustainable results, helping brands make meaningful connections with their consumers
Head of MARCOM
Koshish Marketing Solutions Pvt Ltd
03.2023 - 06.2024
- Led a team of 25 people in managing brand identities for Vriddhi Haat, Koshish Sustainable, Advisor Insurance Brokers, and Veda- E-learning
- Achieved significant milestones, including an 8 crore bio-CNG project in Jaipur, a 5 crore biogas plant in Kolkata, and a turnover of 4.5 crore in 3 months for Vriddhi Haat through brand awareness and retention marketing
- Handled webinars and ground events for Koshish Sustainable in collaboration with the Orissa Government, MP Government, and IIT Delhi
- Successfully leveraged marketing expertise in the EdTech space at Veda Academy, enhancing the ability to promote SaaS products and drive engagement through targeted digital strategies
- Developed comprehensive marketing strategies aligned with company goals for revenue generation
- Conceptualized and executed successful end to end marketing campaigns on social media and digital platforms (Google, Amazon, Flipkart), focusing on performance and retention marketing
- Managed digital channels, including the organization’s website, social media presence, online advertising, email marketing, and SEO
- Implemented a systematic approach to content creation
- Monitored market trends, analyzed consumer behaviour, and conducted competitive research
- Managed marketing budgets, allocated resources effectively, and ensured positive ROI
- Collaborated effectively with cross-functional teams to drive initiatives
- Provided guidance, support, and leadership to the marketing team for effective execution of initiatives
Head- Content Strategy & Creative Production
Herbal Chakra Pvt Ltd
09.2022 - 03.2023
- Led a team of 17 people in managing brand identities and comprehensive branding efforts for Herby Angel (Mother & Baby Food-Skin Care), Purely Yours (Men & Women Health-Wellness), and Oriaum (Men & Women Health-Wellness in the USA)
- Achieved significant revenue milestones, including the successful 'Sabse Pure Sabse Safe' campaign for Herby Angel and 'Protecting Skin, Preserving Health' campaign for Purely Yours, boosting sales and consumer engagement
- Designed sleek logos and cutting-edge packaging concepts for all three brands in collaboration with the design team
- Strategized and executed content creation for websites, brochures, social media, DVCs, TVCs, and YouTube, including scripting and co-directing brand films and commercials
- Conducted exhaustive market research to tailor content for websites, blogs, social media, and community engagement, ensuring alignment with customer demographics
- Planned and executed targeted marketing campaigns with retailers, social media, Google, Flipkart, and Amazon to increase sales and brand awareness
- Supervised a multidisciplinary team of graphic designers, videographers, video editors, animators, and content writers to ensure high-quality deliverables that effectively address marketing goals and challenges
- Handled ground events in schools and colleges for Herby Angel baby brand, with retired army personnel in Army Camp Delhi, and with sports personnel for Purely Yours
- Continuously experimented with marketing approaches and tactics to enhance organic traffic, track content performance, and make data-driven adjustments to strategies
Senior Manager Content Alliance
Reliance Industries Ltd
05.2021 - 09.2022
- Developed new concepts for films and web series, driving creative innovation
- Selected and evaluated scripts and storylines, balancing creative vision with market appeal and audience preferences, to ensure a diverse and compelling content portfolio
- Managed strategic relationships to foster partnerships and collaborations
- Supervised the entire production process, including scripting, casting, stylization, production design, and post-production
- Ensured timely content delivery while actively participating in marketing and PR strategies for effective promotion
- Conducted thorough market research and trend analysis to inform strategic decisions
- Oversaw on-floor shooting operations, ensuring smooth execution of projects
- Coordinated with cross-functional teams to align production goals with marketing objectives
- Implemented quality control measures to maintain high standards in content creation and production
- Designed and managed engaging promotional events for film and web series launches, including press junkets, premiere screenings, and fan interactions, ensuring maximum reach and visibility
Marketing Strategist, Content Developer & Publicist
Freelance
01.2020 - 05.2021
- Conceptualized and developed ideas for films, web series, and events
- Organized digital events for various entertainment platforms during the COVID-19 pandemic
- Formulated marketing strategies for Zee Bangla and Zee Bangla Cinemas during the pandemic
- Created and produced a celebrity show for Zee Bangla, showcasing how artists spent their lockdown time at home
- Launched the multilingual OTT platform Hippiix by developing comprehensive business and marketing strategies, focusing heavily on PR and social media marketing
- Executed offline marketing campaigns for brands like Marico, Senco Gold and Diamonds, and Emami
- Managed CRM and calling operations for Zee Bangla
- Ideated and executed television, corporate, and ground events
Marketing Consultant
Freelance
12.2013 - 07.2020
- Developed tailored digital marketing strategies for celebrity clients and diverse brands across sectors including FMCG, FnB, Healthcare, Skincare, Furniture, TMT Bar, Jewellery, GEC, and more
- Maintained strong client relationships and servicing, ensuring a deep understanding of their objectives and needs
- Conceptualized and executed innovative digital marketing campaigns, incorporating fresh creative ideas and unique stylistic elements
- Managed multichannel campaigns across various digital platforms, ensuring cohesive brand messaging
- Analyzed campaign performance and optimizing strategies to maximize ROI
- Designed and managed high-impact corporate events, product launches, and brand activations, creating memorable experiences that effectively conveyed brand messages and engaged target audiences
- Coordinated with event vendors, sponsors, and stakeholders to ensure seamless execution and alignment with brand objectives, enhancing the overall event experience and achieving desired outcomes
- Efficiently allocated and managed project budgets, ensuring optimal use of resources
- Stayed updated on industry trends, integrating insights into campaigns to maintain a competitive edge
Executive Producer, Brand & PR Head
Nideas Creations & Productions Pvt Ltd
12.2013 - 01.2020
- Supervised the creative team in finalizing content and scripting for 33 feature films, 5 events, 3 original films for Zee5, 2 television series, and numerous TVCs
- Estimated and controlled overall project costs by determining project budgets
- Managed floor operations during shooting to ensure smooth execution of projects
- Directed marketing and PR efforts for all feature films, including in-film branding
- Oversaw the post-production team to ensure high-quality final outputs
- Created event ideas for ground, televised, and corporate events for GEC, corporate brands, and many more, as well as handled and marketed these events
- Planned and filmed promotional videos ahead of project releases
- Coordinated with the legal team to manage contracts for artists and technicians
- Served as the primary contact for various GECs for film sales
- Supervised the social media team to enhance online presence and engagement
Executive Producer (Contractual)
Ruposhi Bangla
12.2012 - 12.2013
- Supervised the creative development for both fiction and non-fiction shows, ensuring high-quality production standards
- Selected artists and crew members, overseeing the entire process from story and script finalization to casting, stylization, and production design
- Ensured the show's visual and content quality met established standards
- Coordinated with the brand team to implement effective promotional strategies
- Worked closely with the post-production team to guarantee timely delivery of materials
- Collaborated with the social media team to enhance digital promotion and audience engagement
- Developed and executed comprehensive marketing and PR strategies to enhance brand visibility and audience engagement for various shows
- Managed all aspects of public relations, including media outreach and press releases, to promote the shows effectively and build positive media coverage
Junior Executive Producer
Raj Chakraborty Productions
05.2012 - 10.2012
- Contributed to the creative team for developing content for television fiction and feature films
- Collaborated with producers to ensure projects were completed within budget constraints
- Executed on-floor shooting, managing day-to-day operations and ensuring smooth execution
- Addressed and resolved crises on set and between technicians to maintain production efficiency
- Worked with editors to implement necessary corrections and finalize content
- Coordinated with channels to ensure timely delivery of content
- Reviewed final copies before delivery, ensuring quality and adherence to project standards
Creative Intern
Magic Mind Entertainment
12.2011 - 04.2012
Part Time Content Editor
RK Wordwiz
11.2010 - 12.2011
Part Time Content Writer
Vision Web Information Technology
07.2010 - 11.2010
Education
Post Graduate Diploma - Journalism & Mass Communication
Jadavpur University
01.2011
Bachelor Degree - English Literature
University of Calcutta
01.2010
Higher Secondary - Humanities
Carmel Convent School
01.2007
ICSE -
Holy Home Kolkata
01.2005
Skills
- Digital Marketing
- Offline Marketing
- Social Media Marketing
- Strategic Planning
- Market Research
- Brand Management
- Data Analysis
- Revenue Generation
- P & L Management
- Content Strategy
- Campaign Strategy
- Event Handling
- SEO
- Urban & Rural Marketing
- Performance Marketing
- Retention Marketing
- Affiliate Marketing
- Influencer Marketing
- Public Relations
- CRM
- Communication Strategy
- Business Development
- Customer Insights
- Customer Experience
- UI/UX Understanding
- Marketing Automation
Certification
- Business Development
- Content Marketing & Strategy
- Growth & Product Marketing
- Public Relations
- Digital Marketing- Social Media, Google Ad Words, Google Analytics & Whatsapp Business
- Marketing Copywriting
- Search Engine Optimization
- AI & Prompt Engineering
- Rural Marketing
- Shopify Expert
Internshipandparttimeexperience
- Creative Intern, Magic Mind Entertainment, Kolkata, West Bengal, India, 12/01/11, 04/30/12
- Part Time Content Editor, RK Wordwiz, Kolkata, West Bengal, India, 11/01/10, 12/31/11
- Part Time Content Writer, Vision Web Information Technology, Kolkata, West Bengal, India, 07/01/10, 11/30/10
Toolsknown
- Hubspot
- Leadsquare
- Whatsapp API
- Shopify
- Mailchimp
- Google Analytics
Personal Information
- Father's Name: Late Sunava Roy
- Date of Birth: 06/05/88
- Marital Status: Married
Timeline
Marketing & Communication Consultant
Freelance
08.2024 - Current
Head of MARCOM
Koshish Marketing Solutions Pvt Ltd
03.2023 - 06.2024
Head- Content Strategy & Creative Production
Herbal Chakra Pvt Ltd
09.2022 - 03.2023
Senior Manager Content Alliance
Reliance Industries Ltd
05.2021 - 09.2022
Marketing Strategist, Content Developer & Publicist
Freelance
01.2020 - 05.2021
Marketing Consultant
Freelance
12.2013 - 07.2020
Executive Producer, Brand & PR Head
Nideas Creations & Productions Pvt Ltd
12.2013 - 01.2020
Executive Producer (Contractual)
Ruposhi Bangla
12.2012 - 12.2013
Junior Executive Producer
Raj Chakraborty Productions
05.2012 - 10.2012
Creative Intern
Magic Mind Entertainment
12.2011 - 04.2012
Part Time Content Editor
RK Wordwiz
11.2010 - 12.2011
Part Time Content Writer
Vision Web Information Technology
07.2010 - 11.2010
Post Graduate Diploma - Journalism & Mass Communication
Jadavpur University
Bachelor Degree - English Literature
University of Calcutta
Higher Secondary - Humanities
Carmel Convent School
ICSE -
Holy Home Kolkata
Similar Profiles
Logan DalbyLogan Dalby
Freelance Illustration & Animation at FreelanceFreelance Illustration & Animation at Freelance
Youssouf COULIBALYYoussouf COULIBALY
Chargé de communication et marketing digital at FREELANCEChargé de communication et marketing digital at FREELANCE
Caitlin DohertyCaitlin Doherty
Hair, makeup& prosthetics artist at FreelanceHair, makeup& prosthetics artist at Freelance
JEYA SEKAR DHASNEVIS VINOTH JEYA SEKAR DHASNEVIS VINOTH null
Production Manager at FREELANCEProduction Manager at FREELANCE
Keshav PushadappuKeshav Pushadappu
Community Specialist at G2.com Private LimitedCommunity Specialist at G2.com Private Limited