Srikant Singh Rawat
Hyderabad
Summary
Results-driven professional with a proven track record in digital transformation, team leadership, and growth marketing.
Results-driven operations professional with proven track record in optimizing business processes, enhancing productivity, and leading high-performing teams. Adept at strategic planning, resource management, and driving operational efficiency in dynamic environments. Strong focus on collaboration and adaptability, leveraging leadership skills to align teams with organizational goals and deliver tangible outcomes. Known for reliability, decisive problem-solving, and fostering culture of continuous improvement.
Overview
19
19
years of professional experience
Work History
Chief Operating Officer
Techfastly (Mindtrades LLC)
06.2016 - 07.2022
- Oversee the editorial strategy to ensure content aligns with industry trends and audience interests
- Manage content creation workflows, including writing, editing, and design, to maintain high-quality output
- Collaborate with technology experts and influencers for exclusive features and interviews
- Drive subscription growth and reader retention through innovative publishing strategies
- Implement SEO best practices to improve content visibility and attract organic traffic
- Foster partnerships with tech brands for sponsored content, events, and advertising opportunities
- Monitor publishing trends and adapt to evolving platforms like digital magazines, podcasts, and newsletters
- Develop and execute growth-focused strategies to scale business revenue and market share
- Leverage data analytics to identify opportunities for optimization and expansion
- Drive cross-channel marketing campaigns to boost lead generation and conversions
- Identify and explore new business opportunities, partnerships, and untapped markets
- Build and nurture relationships with enterprise clients and stakeholders for sustainable growth
- Lead efforts to streamline processes and operations for maximum efficiency
- Track and report on KPIs and ROI to evaluate growth initiatives' effectiveness
- Build and manage high-performing teams, ensuring alignment with organizational goals
- Provide clear guidance, set goals, and foster accountability within the team
- Mentor and coach team members to enhance their skills and career growth
- Create a collaborative and inclusive work environment that encourages open communication
- Resolve conflicts, manage performance, and ensure team productivity remains high
- Align team objectives with business priorities and ensure efficient task execution
- Recognize and reward contributions to maintain high levels of employee engagement
- Design and implement data-driven digital marketing strategies to maximize brand awareness
- Manage and optimize multi-channel campaigns across platforms like SEO, SEM, social media, email, and content marketing
- Leverage tools like Google Analytics and CRM platforms for performance tracking and insights
- Create and manage engaging social media campaigns to grow followers and increase engagement
- Optimize content and landing pages for conversion rate improvements
- Collaborate with creative teams to ensure campaigns are aligned with branding and messaging
- Keep abreast of digital marketing trends and adapt strategies to maintain competitive advantage
Enterprise Sales and Content Marketing
ClickFormula / Rectangle Digital
05.2010 - 06.2016
- Develop and execute a comprehensive social media strategy aligned with business goals
- Identify target audiences and tailor campaigns to maximize engagement and reach
- Oversee the creation and curation of high-quality, engaging, and platform-specific content (text, images, videos, etc.)
- Plan and maintain a content calendar to ensure consistency and timeliness
- Lead and mentor a team of social media managers, designers, and content creators
- Provide guidance, feedback, and ensure alignment with the overall strategy
- Design and launch social media campaigns to drive brand awareness, engagement, and lead generation
- Leverage paid ads on platforms like Facebook, Instagram, LinkedIn, and TikTok for targeted reach
- Monitor, measure, and analyze campaign performance using analytics tools
- Prepare reports on KPIs such as engagement rate, follower growth, reach, impressions, and ROI
- Engage with followers, respond to comments/messages, and build strong relationships with the audience
- Handle crisis situations or negative feedback diplomatically and professionally
- Coordinate with marketing, PR, and content teams to ensure cohesive branding and messaging
- Work with influencers and brand ambassadors to amplify social media presence
- Stay updated on the latest social media trends, algorithms, and tools
- Experiment with emerging platforms and features to maintain a competitive edge
- Ensure the brand voice, tone, and identity are consistent across all social media platforms
- Uphold brand integrity and authenticity in all communications
- Allocate and manage budgets for social media campaigns and paid promotions
- Optimize spending for maximum impact and cost efficiency
Head, Channel Development
Reasoning Global eApplications Ltd
04.2009 - 05.2010
- Developed strategic partnerships to expand product channels, enhancing market penetration and brand recognition
- Crafted compelling enterprise proposals that secured significant business opportunities in competitive markets
- Managed International Enterprise Accounts with eCommerce Consulting and Technology transfer
- See end-to-end execution of eCommerce presence of Enterprise accounts and manage a team of social media team and content team to establish a strong digital presence
Online Manager - Sales
Pressmart Media Limited
01.2007 - 04.2009
- Led sales initiatives for over 70 digitized e-papers, establishing strong relationships with major online advertising agencies to drive revenue growth
- Maintained key accounts while ensuring high levels of client satisfaction through proactive communication and service excellence
- Getting advertisers and optimize revenue performance for key customers and driving growth on a month-on-month basis
- Client Understanding: Develop a deep understanding of the key client’s business model, objectives, and challenges.
- Trust and Communication: Maintain regular communication to build trust and ensure alignment.
- Personalized Engagement: Tailor solutions to meet specific client needs and demonstrate value.
Marketing Executive
GlobalTakeoff India Pvt Ltd
09.2003 - 09.2005
- Drove business development efforts by acquiring new clients and expanding the company’s portfolio of digital content offerings.
- Successfully negotiated key partnerships that enhanced the company’s market position.
- Key Accounts Management through providing reporting, audience insights, and optimization suggestions.
Education
MBA - Marketing and HR
Badruka Post Graduate Center
01.2007
B.Sc. - Computers
Pragati Mahavidyalaya
01.2003
Intermediate - MPC
Kendriya Vidyalaya Uppal
01.2000
SSC -
Kendriya Vidyalaya Uppal
01.1998
Skills
- Strategic planning
- Process improvement
- Marketing Leadership
- Growth Architect
- Digital Transformation
- Content Marketing
- Operations management
- Cross-functional teamwork
- Automating workflow: analytics, reporting, and data interpretation
- Budget Management
Languages
English
Hindi
Telugu
Personal Information
- Date of Birth: 01/01/83
- Marital Status: Married
Timeline
Chief Operating Officer
Techfastly (Mindtrades LLC)
06.2016 - 07.2022
Enterprise Sales and Content Marketing
ClickFormula / Rectangle Digital
05.2010 - 06.2016
Head, Channel Development
Reasoning Global eApplications Ltd
04.2009 - 05.2010
Online Manager - Sales
Pressmart Media Limited
01.2007 - 04.2009
Marketing Executive
GlobalTakeoff India Pvt Ltd
09.2003 - 09.2005
B.Sc. - Computers
Pragati Mahavidyalaya
Intermediate - MPC
Kendriya Vidyalaya Uppal
SSC -
Kendriya Vidyalaya Uppal
MBA - Marketing and HR
Badruka Post Graduate Center
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