Srikant V S Pandiripalli
Bangalore
Summary
Having experience of more than 15 years in growing, nurturing Startups and MNC’s across different products in Building Material industry Currently Working as Director of Sales for Zippmat Pvt ltd. (Matrix partners funded startup, www.zippmat.com) Propelled Zippmat from INR 15 Cr Turnover to more than 150 Cr Turnover over South, North and West Geographies with over 300 customers Pan India. Currently leading Zippmat’s transition from from a Market place to a product based company (own branded products) by finding new products, setting up a contract manufacturing facility to start up, getting approvals for the same in companies like Ultratech, ACC and eventually managing Capex and setting up manufacturing units for the same. Worked as Partner at Ramaaka Interiors and Infra Solutions for more than 2.5 years and secured projects from companies like Tata Projects, L&T realty, Purvankara etc of more than INR 20 Crores Worked as CEO of Pragati Enabletech for more than 1 year Worked as President Marketing at Magicrete Building Solutions handling more than 5000 clients and a team size of more than 70 handling a sales of more than 200 cr yearly. Represented Artwood SRL a Multinational Italian company manufacturing kitchens and modular furniture in India as Lead Sales Consultant Proficient in Sales, Marketing, Capex handling, New product development, Recruitment, Team hiring n management, PR, Branding, GTM, Investor Management, CRM and Process implementation. Excellent oral and written communication skills. Results-driven Director of Sales known for high productivity and efficiency in task completion. Specialize in strategic planning, customer relationship management, and market analysis. Excel in negotiation, team leadership, and problem-solving to achieve sales targets and drive business growth.
Overview
15
15
years of professional experience
Work History
Director of Sales
Zippmat Pvt Ltd
Bangalore
06.2022 - Current
- Company Overview: Matrix partners and Zephyr Peacock funded startup, www.zippmat.com
- Headed sales function at startup and propelled growth from 7cr per year to 150 cr per year with a contribution margin > 4% with more than 30% of customers being investment grade and above and more than 30% outstanding being secured by Bank Guarantee
- Expanded customer base from 15 to more than 300 and from a single region to multiple regions
- Started new in-house branded products namely Ekoblend (for GGBS), Ekobars (for GFRP), Tar-shakti (for bitumen)
- From conceptualization of FRD for CRM to implementation of CRM, from enquiries to final payments, tracking productivity of sales team.
- Manage topline and bottom line for commodity business (Steel and Petroleum products) across south, west and north
- Sales budgeting and goal setting based on organizational requirement
- Recruit, train and manage sales team
- Add new customers across all geographies to meet sales target
- Manage working capital cycle by establishing collection processes
- Collect penal interest from customers with overdue payments (Penal interest contributed to more than 1cr CM in FY24 and 1.8 cr in FY 25)
- Conceptualize new products and cross sell higher margin products to existing customers and across new customer segments
- Envisage plans for 4 new product categories, formulating the complete B-Plan and responsible for driving transition of Zippmat from a market place to a product company
- New Products: Eko-Products (GGBS n AAC blocks), Aggregates, GFRP and Petro Products
- GGBS: GGBS has a market of approx INR 8000 cr with JSW having more than 80% market share
- Product discovery of GGBS, market survey, setting up contract manufacturing, team hiring and training, technical approvals in customers and sales
- Delivered more than 7 crore of sales in new products in last 8 months with CM >12%
- Set up complete QA QC process from RM to finished goods for GGBS in a 3rd party manufacturing unit
- More than 15 new customers added, some of them being Sobha, Nuvoco, RDC Concrete, ACC, Ultratech and approvals in more than 5 govt depts and 18 other RMC players
- Capex handling: Currently I handle complete capex for GGBS and GFRP Analyzing technical reasons for JSW’s superior product(for GGBS) in India and technical solution to produce similar product at a capex of less than USD 1.8 Million for 1.2 Lakh TPA capacity
- Finalizing vendors for machinery, cost optimization in capex and civil work, machinery layouts, automation. Payback for the same is less than 2.5 years
- PNL of Other products: Started Aggregates, GFRP (these products drive bottom line) sales from zero to an ARR of 2 million USD in 8 months at a Contribution margin of more than 12% with a team size of 2 members with an average debtor days of 45-50 days
- Aggregates: Started business from zero and took it to a sales of more than 15000 tonnes per month in 4 months with customers like RDC, Nuvoco etc
- AAC blocks: setting up supply chain and finalizing vendors for contract manufacturing and team hiring
Managing Partner
Ramaaka Interiors & Infra Solutions
Mumbai, Hyderabad, Bangalore
05.2019 - 05.2022
- Founder of Ramaaka Interiors & Infra Solutions heading Sales, Procurement, Production, Projects execution, marketing and receivables
- Took distribution of Italian brands namely Scavolini (Italy’s largest kitchen manufacturer) and Santa Lucia (50-year old Italian company manufacturing wardrobes and hotel furniture)
- Started a Modular Door Brand (LA PORTA DOORS) through OEM manufacturing
- Product Design and Developing efficient methods of execution at construction sites
- Oversee installation of projects across different cities
- Closed projects of more than 20 Crores in 6 months across Mumbai, Bangalore and Hyderabad
- Projects Handover: 3 data centers of Amazon (Client: L&T realty, Tata Projects, URC construction, Purvankara)
Lead Sales Consultant
Artwood SRL
India, Sri Lanka, Maldives
08.2017 - 04.2019
- Company Overview: an Italian Modular Kitchen manufacturer
- Was representing Artwood SRL in India, Sri Lanka and Maldives as their Lead Sales Consultant
- Create Market Awareness for the brand
- Developing India Market
- Oversee Design, Estimation, Logistics, Deliveries for all B2B projects
- Training of Indian team members for installation of products as per Italian Standards
- Handling installation of all products after deliveries in India
- Market survey, estimation, launch in Sri Lanka and Maldives
- Got projects worth 2 million USD in a span of 2 years with customers like Lodha Group, L&T realty, Hiranandani etc
- An Italian Modular Kitchen manufacturer
President Marketing
Magicrete
Mumbai, Surat, Delhi
01.2012 - 07.2017
- Company overview: India's leading AAC block manufacturer (www.magicrete.in)
- Was heading Pan India sales across 25 different cities handling a team size of more than 70 people and was responsible for managing P&L of more than 200 crores per year across more than 5000 customers with an EBITDA of more than 15%
- Managing P&L by effective pricing control, Sales Forecasting to optimize production and logistics, optimizing Marketing spends based on their ROI
- CRM selection, FRD preparation, implementation, and customization
- Launched three new product segments, Block Joining Adhesives, Ready Mix Plasters and Tile Adhesives
- Design Marketing plans (ATL, BTL), heading PR for the organization
- Launch of Retail channel (Headed a retail network of more than 3000 POS in 6 different cities)
- Optimization of distribution network to control working capital limits
- Strategizing new product launches
- MIS reporting to Private Equity investors
- Initiation of Exports
Zonal Manager
Magicrete
Mumbai, Surat
12.2011 - 12.2012
- Was promoted to handles sales of both Gujarat and Maharashtra totaling approx
- 10 Crores a month and launched operations in 11 different cities
- New Product Launches
- Rebranding of Magicrete
- New Territory Launches
- Developing and implementing marketing spends processes to smoothen sales, collections
Regional Manager
Magicrete
Mumbai
10.2009 - 12.2011
- Started Magicrete’s marketing In Maharashtra from scratch and set up the entire team, distribution, sales processes
- Magicrete grew from 0 to a sales of 4 Crores per month (Highest sales among all competitors in AAC blocks in Mumbai)
- Created Multipronged Marketing efforts, from ATL BTL to digital media and PR
- Key Clients: Lodha, L&T, Indiabulls Rustomjee, Reliance Industries limited, K Raheja Corp etc
Education
Bachelors of Technology -
Indian Institute of Technology, Kharagpur
01.2007
Skills
- Sales
- Marketing
- Capex handling
- New product development
- Recruitment
- Team hiring and management
- PR
- Branding
- GTM
- Investor Management
- CRM
- Process implementation
- Excellent oral and written communication skills
Personal Information
- Father's Name: Prasad Rao V S Pandiripalli
- Date of Birth: 03/31/85
- Nationality: Indian
Timeline
Director of Sales
Zippmat Pvt Ltd
06.2022 - Current
Managing Partner
Ramaaka Interiors & Infra Solutions
05.2019 - 05.2022
Lead Sales Consultant
Artwood SRL
08.2017 - 04.2019
President Marketing
Magicrete
01.2012 - 07.2017
Zonal Manager
Magicrete
12.2011 - 12.2012
Regional Manager
Magicrete
10.2009 - 12.2011
Bachelors of Technology -
Indian Institute of Technology, Kharagpur
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