Summary
Overview
Work History
Education
Skills
Certification
Awards
Languages
Timeline
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Srikanth Akoju

Srikanth Akoju

Hyderabad

Summary

Results-driven Digital Marketing & Research Senior Associate at Google Operations Centre, adept at leveraging data analysis and strategic planning to enhance campaign performance. Proven ability to mentor teams and manage multiple projects effectively, ensuring quality deliverables and timely execution. Skilled in SEM and recognized for strong organizational capabilities.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Digital Marketing & Research Senior Associate

Google Operations Centre
Hyderabad
09.2022 - Current
  • Error-Free Execution: Demonstrate meticulous attention to detail, ensuring all campaigns are executed flawlessly, and meet the highest standards of precision.
  • Keyword Research: Conduct comprehensive keyword research to identify high-performing keywords, optimizing campaign targeting, and effectiveness.
  • Budget Management: Manage and allocate campaign budgets effectively, ensuring optimal spending across various channels while adhering to financial constraints.
  • Client Communication: Maintain clear, proactive communication with clients, providing regular updates on campaign performance and strategic recommendations.
    Industry Awareness: Stay abreast of the latest trends and best practices in SEM and digital marketing, applying this knowledge to keep Mavlers at the forefront of the industry.
  • Collaboration: Work closely with cross-functional teams, including designers and developers, to ensure consistency between ads.
  • Allocating the work assignments, committing the team to the work, managing the quality of the work, and driving the people management activities within the team.
  • Provide key recommendations related to client business, backed with supporting data, using internal and external tools for uplifting the performance.
  • Ensuring quality in the work, and meeting the challenging timeline requirements.
  • Mentoring fellow teammates in ensuring that the task requirements are met by the given deadlines.
  • Maintain overall accountability for the request fulfillment process at times.
  • Client Deliverable Planning: Strategically planned and executed client deliverables to ensure timely and effective results.
  • Competitor Analysis and Strategy: Conducted in-depth competitor analysis using various tools, and developed strategies to enhance ad visibility and maximize revenue generation.
  • Report Analysis: Regularly analyzed campaign reports to identify key trends and areas for improvement.
  • Campaign Metrics Measurement: Monitored key metrics to evaluate campaign performance and ensure alignment with KPIs.
  • Budget Upscaling: Proposed budget increases based on campaign performance, scope, and growth potential

Business Development Associate

Byju's
Hyderabad
12.2020 - 07.2021
  • Extensive experience in cold calling, scheduling appointments via phone calls, and meeting leads to convert them into sales.
  • Responsible for managing sales across different educational levels in the B2C sales segment.
  • Explained product features, pricing details and conducted product demonstrations.
  • Built rapport, utilized persuasive techniques and negotiated effectively with Customers

Customer Service Associate

Amazon Development Center Pvt. Ltd
Hyderabad
07.2017 - 05.2018
  • Critical role in providing timely, accurate and professional service to the customers of Amazon services
  • Help solve problems relating to logistics, transit and delivery-related concerns of the customers and stakeholders of Amazon products and services
  • Assist users of Amazon Echo, Fire TV and Kindle related service subscriptions and other technical issues arising out during their subscription
  • Assist in fraud investigation and resolving user complaints and maintaining a database of customer information with utmost care and confidentiality
  • Provide customer feedback to the product and sales team to improve the overall quality of the service offerings

Education

Master of Science - Mechanical Engineering with Advanced Practice

Teesside University
Middlesbrough, UK
07.2020

Bachelor's Degree - Mechanical Engineering

SR Engineering College
Warangal, India
07.2017

Intermediate -

SR Nava Vignana Bharathi Junior College
Warangal, India
06.2013

10th -

Tejaswi High School
Warangal, India
05.2011

Skills

  • MS Office Suite
  • Google Suite
  • Digital marketing
  • Research and statistical analysis
  • Search engine marketing (SEM)
  • Strong organizational and time management skills
  • Detail-oriented
  • Able to handle multiple tasks simultaneously

Certification

  • Google Ads Search Certification
  • Excel Essential Training (Microsoft 365)
  • Microsoft Certified: Power BI Data Analyst Associate

Awards

  • Individual Contributor Award, 08/01/23, Google Operations Centre
  • Individual Contributor Award, 02/01/24, Google Operations Centre

Languages

  • English
  • Telugu
  • Hindi

Timeline

Digital Marketing & Research Senior Associate

Google Operations Centre
09.2022 - Current

Business Development Associate

Byju's
12.2020 - 07.2021

Customer Service Associate

Amazon Development Center Pvt. Ltd
07.2017 - 05.2018

Master of Science - Mechanical Engineering with Advanced Practice

Teesside University

Bachelor's Degree - Mechanical Engineering

SR Engineering College

Intermediate -

SR Nava Vignana Bharathi Junior College

10th -

Tejaswi High School

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Srikanth Akoju