Summary
Overview
Work History
Education
Skills
Accomplishments
CRM Tools
Languages
Websites
Hobbies
Timeline
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Srikanth Anantharam

Srikanth Anantharam

Hyderabad

Summary

Dynamic Inside Sales Specialist with nearly a decade of expertise in B2B lead generation and email marketing initiatives, significantly impacting sales growth and client acquisition. Proficient in building lasting relationships and converting prospects through strategic outreach and thorough market research. Skilled in leading teams to surpass sales objectives while diligently monitoring campaign performance to enhance results.

Overview

10
10
years of professional experience

Work History

Lead - Demand Generation

Cigniti Technologies (now Coforge)
Hyderabad
10.2020 - Current
  • Creating & maintaining list of contacts within defined market segments based on qualification criteria - this includes databases, internet research and leveraging networking sites.
  • Contacting these leads via focused outbound targeting and building early-stage relationships that can develop into future sales.
  • Monitor ongoing leads for diligent follow-up to make sure that a lead can develop properly and become sales ready.
  • Tracking campaign performance on a weekly, monthly & quarterly basis.
  • Assisting Cigniti's efforts by promoting various sales campaigns and webinars via email and LinkedIn.
  • Preparing weekly campaign reports & tracking campaign performance on a weekly, monthly & quarterly basis.
  • Leading a team of 2 members and responsible for their deliverables.
  • Training and monitoring Management trainee & Business development Executive for generating quality leads.

Account Manager

Crystal Hues Ltd.
Hyderabad
07.2019 - 10.2020
  • Generating new leads through email marketing, cold calling, and referral building with the help of market research.
  • Develop positive relationships with clients.
  • Function as the point of contact and handle customers' needs.
  • Generate new business from potential customer networks and existing clients.
  • Report on the status of assigned accounts/clients and transactions.
  • Suggest actions to improve sales performance and identify opportunities for growth
  • Discuss the top line client's requirement and query with HOD/Process Head

SBU Manager - Email Marketing

movingDneedle Pvt. Ltd. (Funnl)
Hyderabad
03.2015 - 06.2019
  • Responsible for lead generation through email marketing.
  • Did market research, lead generation and email marketing for USA, Europe and India markets for different industry verticals.
  • Analyzing the market, forecasting the revenue and achieving the committed revenue every month.
  • Responsible for project initiating, planning, executing and delivery for assigned clients: Account management, campaign management and team management.
  • Manages a team of 12 members, responsible for the entire team P&L and generate revenue for the organization.
  • Participating in weekly calls with clients, constantly communicating account status and progress to the client.
  • Preparing customized emails to convert prospect into a potential lead.

Education

MBA - Marketing

CMR College of Engineering & Technology
Hyderabad
08-2015

Bachelor of Science - MPCs

SRK Degree College
Siddipet
03-2013

Skills

  • B2B Lead Generation
  • Email Marketing
  • Cold Calling
  • Market Research
  • Campaign Management
  • Team Leadership
  • Customer Engagement

Accomplishments

  • Won best performer of the quarter award (Cigniti & Crystal Hues Ltd)
  • Won best performer of the year award (movingDneedle)

CRM Tools

  • Salesforce
  • Pardot
  • HubSpot
  • IntouchCRM

Languages

English, Telugu and Hindi

Hobbies

  • Table Tennis, Movies, Music

Timeline

Lead - Demand Generation

Cigniti Technologies (now Coforge)
10.2020 - Current

Account Manager

Crystal Hues Ltd.
07.2019 - 10.2020

SBU Manager - Email Marketing

movingDneedle Pvt. Ltd. (Funnl)
03.2015 - 06.2019

MBA - Marketing

CMR College of Engineering & Technology

Bachelor of Science - MPCs

SRK Degree College

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Srikanth Anantharam