Srikanth Balmoori

• Planned, designed, Executed all aspects of Customer Yearbook Projects
• Responsible for Project planning and execution throughout product lifecycle, including gathering and prioritizing Time and Cost
• Optimized Design resource allocation by creating detailed work breakdown structures that clearly outlined task dependencies and timelines.
• Managed the Financial aspects of the individual projects, from the revenue and expenditure side, to maximize higher gross margin
• Effectively led a proficient in-house design team, orchestrating the successful execution of more than 75+ design projects within a span of 5 years. Collaborated closely with various stakeholders to ensure the seamless delivery of 75+ projects in tight deadlines
• Enabled Proper Data flow into Design software for automation thereby saving 100 Design Hours per project
• Negotiated and managed third-party contracts related to project deliverables.

Product and Program Management

• Responsible for development cycle of PUMA brand Site based on Magneto and hosted on Google cloud
• Monitoring and improving key site metrics
• Conducting weekly meetings with internal puma teams for raw requirement gathering
• Translating requirements to Wireframes, User stories and rest scenarios for external vendor for development
• Sprint planning with external development vendor to ensure deadlines for given requirements
• Reduced server response time by 50%, Bounce rate by 40% on landing pages
• Created a process for simple Banner and Marketing content changes to be moved to inhouse there by saving 20 lakhs per annum in development costs
• Implemented Jira and Zoho invoice tasks workflow for Dev team for progress and billing works saving time in reconciliation
• Identified required SAAS Emails marketing suites for puma.com
• Led deployment project of netcore marketing suite for email and notification marketing
• Conducting campaigns in initial 3 months to remove any roadblocks and teething issues such as domain reputation, Spam rate etc..

Development

• Led development from client side for centralized Cloud based order management tool as part of digital transformation initiative
• Support : One point of contact for bi annual trade show order taking process for 500+ Franchisee and ecommerce partners and account managers
• Process improvement : Ensured properer dataflow to centralized database from different stake holders i8n order taking process
• Reduced order taking time from 45 days to 20 days there by reducing drop orders by 25%

Catalogue Design Project

• Created inhouse process for designing bi annual trade show catalogue to reduce TAT and errors
• Reduced TAT from 4 working days to 5 hours for each channel catalogues
• Reduced errors to zero via automating whole majority of process
• Eliminated designing cost worth 5 lakhs per year
• Coordinated multi department EBIT Projects for improving bottom line
• Assisted established management staff with operational oversight, business development and process improvement strategies.

• Responsible for technical part of sales of ITSM SAAS product freshservice to North American region
• Organized Feature and technical demos for Inbound customers to address their pain points in their existing process
• Assisted deployment team with required integrations and customization.