Srikanth Mohan
Marketing Leader | Product Management | Brand Management | Marketing Intelligence | Marketing Automation
Coimbatore
Summary
Enabling Brands with Technological Innovation and Automation. Leveraging Growth Marketing to Achieve Performance (ROAS)
Overview
11
11
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Digital & Product Marketing Manager
KGiSL GSS
1 2022 - Current
- Handling 9 member team for branding, marcom, product and digital marketing duties.
- Launched 5 new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Initiated R&D on programmatic SEO, And also led the Marketing Intelligence program.
- Ran multiple paid campaigns and achieved 3:1 ROAS for products and services. Max budget: 0.2 million USD
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Built the Marketing automation engine for inbound, outbound, presale, and post sales marketing operations.
- Reduced customer churn by implementing targeted retention programs based on customer feedback analysis.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Improved website visibility through development and implementation of SEO strategies.
- 08 Go-To-Market developed and executed, facilitating internal organizational readiness.
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
Head - Digital Marketing & Branding
Codenatives Technologies
04.2021 - 12.2021
- Handled 23 global clients across B2B and B2C markets for PPC and SEO projects
- 3X Traffic achieved for 14 accounts in 3 months with new SEO strategy implementation.
- Handled team of 5 for branding and digital marketing
Head of Product Marketing & Sales
Cosmic Strands LLC
07.2020 - 04.2021
- Worked on NLP model SAAS product.
- Heading global marketing for the product and services for the same with b2c business model.
- Handled 4 members team.
- Added 8 logos
Manager - PM (R&P)
diacriTech Technologies
02.2018 - 06.2020
- SAAS, Typesetting company
Project Lead
Integra Software services
07.2016 - 02.2018
- E-publishing and Product development company
Group Lead
Lumina Datamatics
03.2013 - 10.2015
- E-publishing and Typesetting company
Education
B.Sc - Visual Communication
PSG College of Arts and Science
06.2007 - 05.2010
Skills
- Marketing Automation
- UX/UI
- Figma
- Power BI
- Scrum master
- JIRA
- Product roadmap
- PLM
- Email Marketing
- Product management
- PPC
- Paid ads
- Search engine marketing
- Sales enablement
- Channel Marketing
- Digital Marketing
- Content Marketing
- Social media marketing
- ATL
- BTL
- TTL
- Product Marketing
- Performance marketing
- Growth marketing
- Enterprise sales
- Account based marketing
- SEO
- Brand & Reputation Management
- Strategy Planning & Implementation
- Campaign Management
- Resource Training
- International sales
- Analytics
- Affiliate & influencer Marketing
- Customer success
- Marketing intelligence
- Product analysis
- Market research and analysis
- Go to Market
- Brand Development
- Market intelligence
- SEO Optimization
- Marketing Strategy Development
- Pricing Strategies
- Marketing Analytics
- Brand Management
- Team building
- Google Analytics
- Product positioning
- Social Media Marketing
- Project Management
Certification
Certified Scrum Master (Project Management)
Accomplishments
- Marketing Automation process setup which generates 5X inbound lead flow.
- 13 B2B Product launches, GTM for 6 new markets
- Strategised Product-led approach to increase 26% revenue
- Channel partnership acquisition from ROW market in 2018 powered by snaphunt.com
Timeline
Head - Digital Marketing & Branding
Codenatives Technologies
04.2021 - 12.2021
Head of Product Marketing & Sales
Cosmic Strands LLC
07.2020 - 04.2021
Manager - PM (R&P)
diacriTech Technologies
02.2018 - 06.2020
Project Lead
Integra Software services
07.2016 - 02.2018
Group Lead
Lumina Datamatics
03.2013 - 10.2015
B.Sc - Visual Communication
PSG College of Arts and Science
06.2007 - 05.2010
Digital & Product Marketing Manager
KGiSL GSS
1 2022 - Current