Srikanth Nalluri

. Accomplished multiple tasks within established timeframes.

· Managed and motivated employees to be productive and engaged in work.

· Maximized performance by monitoring daily activities and mentoring team members.

· Cross-trained existing employees to maximize team agility and performance.

· Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

· Controlled costs to keep business operating within budget and increase profits.

· Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.

· Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.

· Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.

· Achieved departmental goals by developing and executing strategic plans and performance metrics.

· Launched new products and services with thorough market research, leading to increased revenue growth.

. Developed innovative and targeted collateral to support overall branding objectives.

. Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.

. Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

. Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

. Devised and deployed online marketing plans with effective social media campaign strategies.

. Drove marketing efforts by orchestrating ATL and BTL advertising campaigns.

. Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.

. Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.

. Executed trade shows for client partnerships on time and within budget.

. Implemented marketing strategies which resulted in 60% growth of customer base.

Developed branding and marketing partnerships with 18 clients.

. Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.

. Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.

. Developed innovative marketing campaigns based on key objectives.

. Prepared and administered annual budget of 35L.

. Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.

. Built brand awareness and generated leads while managing internal and external marketing campaigns and programs. Briefed senior executives on monthly projections, product launches and other marketing plans.

. Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.

. Developed innovative and targeted collateral to support overall branding objectives.

. Oversaw and adhered to communications department budget. Determined target demographics and devised strategic marketing initiatives to reach target audiences.

. Developed and executed plans to monitor standard process adherence.

. Organized events and product presentations related to national conferences and conventions.

. Developed innovative and targeted collateral to support overall branding objectives.

. Conducted trials and tests of marketing channels such as paid acquisition, Cross Promotions and fresh content creation.

. Increased Product sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.

. Oversaw preparation of marketing copy, images, videos, emails and other collateral.

. Built and strengthened strategic relationships with vendors, advertising agencies and leading Industry partners.

. Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts.

. Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management.

. Attended 30 retailer and distributor product and sales training events to consistently increase product knowledge.

. Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.

. Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.

. Proactively negotiated profitable contracts for all product lines and performed cold-calling to senior leadership to expand territory sales.