Srikanth Nalluri

Core Competencies:-
Pharmaceutical Sales & Business Development
Channel & Distribution Management
Product Launch & Brand Positioning
Client Relationship Management & KOL Engagement
Trade Marketing & Promotional Campaigns
Sales Forecasting & Market Analysis
Key Achievements:-
Expanded hospital and institutional sales network by building strong partnerships with healthcare professionals and procurement teams.
Achieved double-digit revenue growth year-on-year through effective channel management and new business development.
Successfully introduced and positioned new pharmaceutical product in competitive markets.
Spearheaded CME programs, awareness workshops, and promotional activities to enhance brand visibility and product adoption.
Negotiated and closed high-value contracts with leading hospitals, NGOs, and government institutions.

Generated new business with marketing initiatives and strategic plans.
Negotiated and closed long-term agreements with new clients in assigned territory.
Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
Monitored market trends and competitor activities to identify areas of potential opportunity.
Established relationships with key decision-makers within customer's organization to promote growth and retention.
Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
Represented company and promoted products at conferences and industry events.
Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.

• Developed and implemented targeted lead generation campaigns, resulting in a 30% increase in qualified leads.
• Established performance benchmarks for lead quality and quantity, driving team accountability and focus.
• Monitored and reported on campaign performance, providing insights for continuous improvement.
• Fostered partnerships with complementary businesses to cross-promote services, broadening market reach.
• Facilitated training sessions for junior staff on best practices in lead generation and conversion optimization.
• Analyzed market trends and customer behavior to refine lead generation strategies for optimal performance.
• Collaborated with sales teams to align lead generation activities with quarterly revenue targets.
• Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
• Contributed to team meetings by sharing insights and strategies for improving overall call center performance.
• Established clear objectives for marketing initiatives, guiding implementation, tracking, and optimization efforts.

• Coordinated the production of all dealer marketing materials, including brochures, flyers, and digital content, to maintain brand consistency.
• Researched and identified new marketing opportunities to expand market reach, and drive sales growth.
• Facilitated training sessions for dealership staff on new marketing tools and strategies, improving overall marketing effectiveness.
• Managed relationships with external marketing agencies to deliver high-quality advertising campaigns within budget constraints.
• Analyzed market trends and customer feedback to advise on product positioning and pricing strategies, enhancing market competitiveness.
• Collaborated with the sales team to align marketing efforts with sales targets, fostering a cohesive brand message across all channels.
• Streamlined internal communication processes regarding marketing initiatives, ensuring all departments were informed and aligned with marketing objectives.
• Led the organization of dealer events and product launches, significantly boosting brand visibility and customer engagement.
• Developed and implemented strategic marketing campaigns for dealership promotions, resulting in a 20% increase in foot traffic.
• Conducted a comprehensive competitor analysis to inform and adjust marketing strategies, ensuring a competitive edge in the market.
• Employed external sales and promotions teams to maximize campaign reach and revenue.
• Reviewed sales data to forecast market trends, and adapt marketing strategies.

• Developed and maintained robust relationships with key channel partners to maximize sales opportunities.
• Facilitated conflict resolution between internal teams and channel partners to maintain positive relationships.
• Engaged in strategic planning with senior management to align channel sales objectives with company goals.
• Analyzed sales data to identify trends, forecast demand, and set targets for channel sales.
• Launched targeted sales initiatives in collaboration with marketing to drive channel sales growth.
• Collaborated with supply chain management to ensure the timely delivery of products to channel partners.
• Streamlined processes and communication between the company and channel partners for efficient operations.
• Implemented channel partner incentive programs to motivate and reward top-performing partners.
• Conducted regular business reviews with channel partners to assess and strategize for mutual growth.
• Provided exceptional after-sales support to channel partners, ensuring satisfaction and retention.
• Led training sessions for channel partners on product features, benefits, and sales techniques.