Dynamic advertising and marketing professional with extensive experience in strategizing and executing impactful marketing campaigns. Proven ability to analyze market trends and adjust tactics to optimize return on investment. Skilled in utilizing cross-channel marketing strategies and innovative approaches to drive engagement and brand growth. Committed to delivering measurable results through a blend of creativity and analytical insight.
Hi, I’m
Srikanth Nalluri
Marketing Manager
Hyderabad,TG
Summary
Overview
17
years of professional experience
4
Certifications
3
Languages
Work History
Arsa Lifecare Pvt.Ltd
Regional Manager
09.2020 - 12.2023
Job overview
- Managed budget allocation for regional marketing activities, optimizing spend for maximum return on investment.
- Coordinated with sales teams to identify customer needs, tailoring marketing efforts for enhanced customer engagement.
- Negotiated contracts with vendors and service providers, securing favorable terms and quality outcomes.
- Organized and hosted regional events and product launches, creating memorable brand experiences for attendees.
- Oversaw the creation of marketing materials, ensuring consistency with brand guidelines and messaging.
- Boosted brand growth by devising strategic networking and marketing tactics.
- Conducted regular training sessions for the marketing team, enhancing skills and promoting best practices.
- Worked with the digital marketing team to develop holistic offline and online campaigns designed for growth.
- Managed the marketing budget efficiently, reallocating resources to high-performing initiatives for maximized ROI.
- Led cross-functional teams in the execution of marketing campaigns, achieving targets within budget and timelines.
- Organized and attended industry events and exhibitions to promote the brand and forge valuable partnerships.
- Coordinated with sales teams to create promotional materials and sales collateral tailored to target audiences.
- Developed and executed successful business plans that resulted in improved market share and profitability within the region.
OYO
Marketing Manager
05.2019 - 05.2020
Job overview
- Collaborated with sales teams to develop targeted marketing strategies, driving leads, and boosting sales performance.
- Organized and oversaw promotional events, enhancing brand visibility, and fostering direct customer engagement.
- Reviewed and updated marketing collateral, keeping materials fresh and relevant to current market conditions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maximized outreach by implementing marketing strategies to grow the customer base.
- Implemented marketing plans for new product launches, working closely with the product team to meet key milestones and deadlines.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Developed training materials for the marketing team, fostering skill development, and ensuring best practices.
KOLORS Healthcare Pvt.Ltd
Marketing Manager
03.2017 - 04.2019
Job overview
- Organized and oversaw promotional events, enhancing brand visibility, and fostering direct customer engagement.
- Coordinated market research projects, gathering critical insights to guide product development and positioning.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Tailored marketing messages across multiple channels, ensuring a cohesive and compelling brand experience.
- Liaised with external partners and stakeholders, building relationships to support marketing objectives.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Led cross-functional teams in the creation of marketing materials, ensuring consistency in brand messaging.
- Conducted a detailed competitor analysis to inform strategic planning and positioning efforts.
- Collaborated with external agencies to produce creative, and impactful advertising content across multiple channels.
- Negotiated with vendors and service providers to secure cost-effective solutions for marketing activities.
- Managed the marketing budget efficiently, reallocating resources to high-performing initiatives for maximized ROI.
Club Mahindra Holidays
Assistant Marketing Manager
09.2014 - 02.2017
Job overview
- Developed and implemented targeted lead generation campaigns, resulting in a 30% increase in qualified leads.
- Established performance benchmarks for lead quality and quantity, driving team accountability and focus.
- Monitored and reported on campaign performance, providing insights for continuous improvement.
- Fostered partnerships with complementary businesses to cross-promote services, broadening market reach.
- Facilitated training sessions for junior staff on best practices in lead generation and conversion optimization.
- Analyzed market trends and customer behavior to refine lead generation strategies for optimal performance.
- Collaborated with sales teams to align lead generation activities with quarterly revenue targets.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
- Contributed to team meetings by sharing insights and strategies for improving overall call center performance.
- Established clear objectives for marketing initiatives, guiding implementation, tracking, and optimization efforts.
Luminous Water Industries Limited
Senior Marketing Executive
05.2011 - 06.2014
Job overview
- Coordinated the production of all dealer marketing materials, including brochures, flyers, and digital content, to maintain brand consistency.
- Researched and identified new marketing opportunities to expand market reach, and drive sales growth.
- Facilitated training sessions for dealership staff on new marketing tools and strategies, improving overall marketing effectiveness.
- Managed relationships with external marketing agencies to deliver high-quality advertising campaigns within budget constraints.
- Analyzed market trends and customer feedback to advise on product positioning and pricing strategies, enhancing market competitiveness.
- Collaborated with the sales team to align marketing efforts with sales targets, fostering a cohesive brand message across all channels.
- Streamlined internal communication processes regarding marketing initiatives, ensuring all departments were informed and aligned with marketing objectives.
- Led the organization of dealer events and product launches, significantly boosting brand visibility and customer engagement.
- Developed and implemented strategic marketing campaigns for dealership promotions, resulting in a 20% increase in foot traffic.
- Conducted a comprehensive competitor analysis to inform and adjust marketing strategies, ensuring a competitive edge in the market.
- Employed external sales and promotions teams to maximize campaign reach and revenue.
- Reviewed sales data to forecast market trends, and adapt marketing strategies.
Pro Nature Organic Foods Pvt.Ltd
Sales Officer
02.2007 - 03.2009
Job overview
- Developed and maintained robust relationships with key channel partners to maximize sales opportunities.
- Facilitated conflict resolution between internal teams and channel partners to maintain positive relationships.
- Engaged in strategic planning with senior management to align channel sales objectives with company goals.
- Analyzed sales data to identify trends, forecast demand, and set targets for channel sales.
- Launched targeted sales initiatives in collaboration with marketing to drive channel sales growth.
- Collaborated with supply chain management to ensure the timely delivery of products to channel partners.
- Streamlined processes and communication between the company and channel partners for efficient operations.
- Implemented channel partner incentive programs to motivate and reward top-performing partners.
- Conducted regular business reviews with channel partners to assess and strategize for mutual growth.
- Provided exceptional after-sales support to channel partners, ensuring satisfaction and retention.
- Led training sessions for channel partners on product features, benefits, and sales techniques.
Education
Osmania UniversityHyderabad, India
Master of Business Administration from Marketing
03-2011
University Overview
Kakatiya UniversityWarangal, India
Bachelor of Science from Biotechnology
03-2006
University Overview
Skills
Vendor coordination
Certification
AI & Automation in MS Excel by Skill Nation, Certificate issued on April 2024.
Accomplishments
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 18 staff members.
- Managed production of Nutraceutical products from concept creation to launch.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Reality is nothing but a collective hunch.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Telugu
Bilingual or Proficient (C2)
Timeline
Regional Manager
Arsa Lifecare Pvt.Ltd
09.2020 - 12.2023
Marketing Manager
OYO
05.2019 - 05.2020
Marketing Manager
KOLORS Healthcare Pvt.Ltd
03.2017 - 04.2019
Assistant Marketing Manager
Club Mahindra Holidays
09.2014 - 02.2017
Senior Marketing Executive
Luminous Water Industries Limited
05.2011 - 06.2014
Sales Officer
Pro Nature Organic Foods Pvt.Ltd
02.2007 - 03.2009
Osmania University
Master of Business Administration from Marketing
2011
Kakatiya University
Bachelor of Science from Biotechnology
2006
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