Srikanth Ryali
Lead Engineer - Technology
Summary
4+ years of relevant experience on Salesforce Marketing Cloud Platform working for multiple processes and handling multiple client projects simultaneously. Proven expertise in Email Marketing, Campaign Builds, List Build, Deliverables and Monitoring using D.R.E.A.M, Harmony and Cloud (SFMC).
Efforts to demonstrate expertise in all phases of service delivery having advanced ability to understand client's business, technology & process needs, translate them into successful business solutions by leveraging people, process, tools & technology thereby creating superior business value & customer experience in different channels under Digital Marketing Domain.
Overview
2
2
years of professional experience
3
3
Certifications
1
1
Language
Work History
Lead Engineer - Technology
Verticurl Marketing Private Limited
9 2022 - 03.2024
- Achieved cost savings by streamlining workflows, automating repetitive tasks, and reducing material waste across various projects.
- Evaluated emerging technologies to determine their potential impact on current projects or future opportunities for growth within company.
- Managed vendor relationships to secure favorable pricing terms on components while maintaining high quality standards throughout procurement processes.
- Implemented robust quality assurance measures that reduced defects and increased overall product reliability.
- Oversaw successful completion of multiple concurrent projects, balancing priorities while maintaining strong attention to detail.
- Delivered solutions that met client expectations while adhering to strict regulatory requirements, ensuring compliance and mitigating potential risks.
- Mentored junior engineers, contributing to their professional growth and overall team productivity.
- Established best practices for documentation, ensuring consistency across all projects and making it easier for team members to collaborate effectively.
- Adhered to timelines to meet quality assurance targets.
Engineer - Technology
Verticurl Marketing Private Limited
09.2020 - 08.2022
- Experience in creating campaigns and messages content for templates, delivering campaigns schedule.
- Proficient in Email studio, Campaign Setup and Management.
- Exposure over build and configuration of Code Snippets, Landing Pages, Data Extensions, Smart Capture, Cloud Pages and Content builder.
- Working Knowledge on Journey builder and Automation studio.
- Self QA and rendering tests on major email platforms (Hotmail, Yahoo!, Gmail, AOL, Outlook) on multiple browsers and operating systems for both desktop and mobile devices with help of Litmus to ensure accuracy.
- Small Issue Fixes / Changes / Edits
- A/B testing email campaigns.
- Created list, Data extension, Segmented audience using filters, SQL queries and Suppressed audience
- Created templates and emails under content builder and maintained portfolio.
- Created dynamic content for emails.
- Perform functional testing of email (checking links, confirming tracking data and copyright year) to confirm accuracy of campaign.
- Improved team productivity by providing technical guidance and mentoring junior engineers.
Client Service Analyst, Campaign Specialist
Theorem India Private Limited
7 2015 - 5 2020
- Email Process - DREAM and Harmony
- Setting up and monitoring Email marketing campaigns using interactive tools called DREAM & Agility Harmony to deploy large scale campaigns to promote a product, company, service, newsletter, or website by sending email messages.
- Enabling optimization of campaign by letting personalization
- target and validate messages that are sent out as part of campaign to subscribers.
- Extensive use of DREAM, Agility Harmony Tools and MS-Excel for Campaign Builds, Segmentation for List Build, Spam and Deliverability Testing and Post Deployment Activities
- Managing top 10 and most voluminous Tier 1 client along with other critical and Ad-hoc clients which are one of most complex clients.
Education
Skills
Projects
Industry: Pet Food
Region : North America and Canada
Project : Marketing Automation
Platform : Salesforce Marketing Cloud
Tools : Email Studio, Automation Studio, Journey Builder
Duration: September 2020 to October 2021
Industry: Insurance
Region : Dubai
Project : Marketing Automation
Platform : Salesforce Marketing Cloud (Email Studio and Mobile Studio)
Duration : September 2021 to April 2022
Industry: Medical
Region : Europe
Project : Marketing Automation
Platform : Salesforce Marketing Cloud
Tools : Email Studio, Automation Studio, Journey Builder
Duration : April 2022 to June 2023
Roles And Responsibilities
Key Performance Areas - Salesforce - Lead Engineer - Technology.
- Leading highly motivated team members and supporting them in End to End implementation of Email marketing projects.
- Campaign planning, monitoring, approvals, execution (deployment), tracking post deployment activities, performance monitoring etc.
- Creating standard process to be followed to execute various email marketing activities, preparing and implementing Root Cause Analysis, working on Preventive and Corrective actions.
- Responsible for the coordination of marketing resources and capacity planning with internal staff and supervisors.
- Preparing Marketing Cloud Solution to gather, analyze and implement business requirement., Assisting in building complex journey and monitoring them on a regular basis.
- Having regular communications with the client and acting as a bridge between the production team and the client to strategize new solutions and meet client requirements.
Key Performance Areas - Salesforce - Engineer - Technology.
- Experience in creating campaigns and messages content for templates, delivering campaigns schedule., Proficient in Email studio, Campaign Setup and Management.
- Exposure over build and configuration of Code Snippets, Landing Pages, Data Extensions, Smart Capture, Cloud Pages and Content builder., Working Knowledge on Journey builder and Automation studio.
- Self QA and rendering tests on major email platforms (Hotmail, Yahoo!, Gmail, AOL, Outlook) on multiple browsers and operating systems for both desktop and mobile devices with help of Litmus to ensure accuracy.
- Small Issue Fixes / Changes / Edits, A/B testing email campaigns.
- Created list, Data extension, Segmented audience using filters, SQL queries and Suppressed audience, Created templates and emails under content builder and maintained portfolio., Created dynamic content for the emails.
- Perform functional testing of the email (checking links, confirming tracking data and copyright year) to confirm accuracy of the campaign.
- Quality Assurance, Testing the entire Campaign Build which included Properties Check, Content Check, Dynamic Content., Proof Checking, Rendering Test, Data Management, Automation and Journey Builder Validation Accreditations
Certification
Salesforce Certified Marketing Cloud Email Specialist
Personal Information
- Father's Name: Sathyanarayana Rao
- Date of Birth: 07/07/1980
Permanent Address
# 147, 14th Cross, Aniketana Road, Kuvempunagar, Mysore - 570 023, Karnataka.
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge and belief. You have my commitment to success.
Timeline
Salesforce Certified Marketing Cloud Administrator
09-2023
Salesforce Certified Marketing Cloud Consultant
10-2020
Engineer - Technology
Verticurl Marketing Private Limited
09.2020 - 08.2022
Salesforce Certified Marketing Cloud Email Specialist
07-2020
Lead Engineer - Technology
Verticurl Marketing Private Limited
9 2022 - 03.2024
Client Service Analyst, Campaign Specialist
Theorem India Private Limited
7 2015 - 5 2020
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