Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Training
Affiliations
Timeline
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Srikanth Sivaraj

Srikanth Sivaraj

Chennai

Summary

Business manager with PGDM from IIMB & BE from NIT Trichy with 33+ years of diverse experience across leading organisations in IT software, brand strategy and IT hardware industries.

The most recent experience spanned 14 years in Wipro & the company it had acquired.

Handled Client Engagement for APAC region for Consumer Goods Vertical – significant differentiator in global deals of Mega & Gama accounts; familiar with APJ and leading client engagements in the geo.

Was accountable for engagement initiatives in new tracks with clients, and Program Managed the engagement.

Over 100+ CXO level client meetings in a year across Retail Consumer Goods, Transportation & Government as Head of Demand Generation.

Recognised for rolling out IT tools/ solutions

Experience spans PMO, Demand Management, Demand Generation, and Client Engagement.

Significant experience in heading profit centres in highly competitive industries owning business operations and leading, professional teams.

Well versed in building and sustaining long term relations with key decision makers in client industries to drive business growth.

Experience in in developing and implementing strategies, establishing benchmarks across all key performance parameters.

Won an award in Talent Management for leading the Banking vertical in achieving the best performance in operating parameters.

Overview

12
12
years of professional experience

Work History

Director Sales – Consumer Goods – ASIA

WIPRO TECHNOLOGIES
Chennai
01.2013 - 09.2015

Client Engagement with focus for strategic global accounts in Asia region.

Countries covered:

  • India Captive Centres
  • Singapore, China, Japan, Malaysia, Indonesia, Thailand, Vietnam, Philippines

Major clients handled from APJ:

  • A&F: VF Corp, Coach, Levi’s
  • Agribusiness: Cargill, ADM
  • Tobacco: Japan Tobacco, BAT, PMI
  • F&B: PepsiCo, Nestle, AB InBev
  • HPC: Mattel

Significant Engagements:

World’s largest commodity company:

  • Several new engagements kick-started from APAC alignment:
  • BPM project across APAC;
  • Business Process Migration, Transition
  • SFDC Roll out
  • Triple Point Support
  • Pricing Platform applications support
  • Capability Building support for Captive Centre - CXL

For an Apparel & Footwear Major: BI Support from APAC

For a premium A&F Company: Applications Support from China & Chennai

For world’s largest Alcoholic Beverage company:

- SAP HCM Support from China

- Kronos Support from China

Head – Strategic Initiatives & APAC, Consumer Goods

WIPRO TECHNOLOGIES
Chennai
01.2012 - 03.2013
  • Reported to the Vertical Head and responsible for growing the APAC Business, And Mergers & Acquisitions. Represented CPG Vertical in the acquisition of Promax in Australia.
  • Alliances with some key solution vendors: ThinkVine for MMM, Triple Point, Just Commodity etc for CTRM solutions
  • Published periodic issues of the Consumer Goods newsletter for internal circulation and sharing with client leaders
  • For all Mega, Gama accounts, redesigned the dedicated ODCs in Brand Experience Centres. Clients have used these collateral in their own onsite centres too.
  • Responsibility included working on Strat Plan and Ops Plans, identifying acquisition targets and qualifying them.

Head Demand Generation, RCTG

WIPRO TECHNOLOGIES
01.2010 - 04.2012

Manage the Demand Generation function for the Retail, Consumer PG, Transportation & Government (RCTG) business unit.

  • Report to the Business Unit Head and manage the Demand Generation function for the Retail, Consumer PG, Transportation & Government (RCTG) business unit.
  • ·Responsible for demand generation through client intelligence, client contact initiation and client engagement in the pre-sales phase.
  • Brief senior management on client experience to enable effective client meetings and negotiations of new accounts.
  • Coordinate with Strategic Marketing and service lines ensuring consistency of brand and theme.

Achievements

  • Handled 100+ visits, both exiting clients and finalisation stages of new tenders. Created Differentiation through creative experience creation for the clients – this was the critical factor in creating relationships
  • Achieved higher client appreciation scores vis a vis other Tier 1 vendors, in shared accounts.
  • Won Spark, the Chief Technology Officer’s award for promoting innovative solutions, 2011.
  • Received Instant Karma award from the CPG vertical for promoting solutions, 2011.

Head FS Operations & Head Staffing Banking

WIPRO TECHNOLOGIES
11.2009 - 04.2010

Headcount of Banking: ~ 8000 and S&CM: ~ 7000

  • Managed the additional responsibility of managing operating parameters along with the staffing function for Banking.
  • Achievement of targets on all critical parameters that impact the company’s efficiency & profitability – non billable resources, ratio of contractors, bulge mix, rookie ratio and average cost – across the Banking, Insurance and Securities & Capital Markets verticals.

Achievements

  • Transitioned all investment banking accounts from Securities to Banking leading to significant quarterly growth.
  • · Added 200 billable headcount (BHC) to the UBS account within 45 days, 2010.
  • Won an award from the VP Talent Management for leading the Banking vertical in achieving the best performance in Operating Parameters.

Head Staffing Banking, Securities & Capital Markets

WIPRO TECHNOLOGIES
07.2008 - 11.2009

Headed the talent supply chain for 2 of the 3 verticals in the Financial Services business unit.

  • ·Tackled the issue of low utilization in the S&CM vertical and raised it to the levels of the other 2 verticals by periodic tracking of buffer resources in each account and following up non-billable resources at each employee record level.
  • Improved MIS reporting in S&CM to match that of Banking on accuracy of data and ready availability.
  • Achieved the highest ever utilization in the S&CM vertical in 2009 and the Banking vertical in 2008
  • Ensured complete fulfillment for critical projects in S&CM despite low availability of bench resources.

Head Staffing Banking

WIPRO TECHNOLOGIES
07.2008 - 06.2009

Reported to the Head of Supply Chain Management FS and managed the talent supply chain for the Banking vertical.

  • Developed a dashboard measuring the sensitivity of various pockets of resources. This enabled the banking vertical to be the first to reach and maintain consistently targeted utilization. Banking utilization has set a record across all verticals and service lines creating records and establishing benchmarks.
  • Maintained fulfilment, cycle time and other operating management parameters at above targets.
  • Maintained good relationships with account teams through periodic review process.
  • Achieved highest ratings from Practice heads and Practice teams in a survey on the quality of coordination.

Manager-Banking Operations

WIPRO TECHNOLOGIES
02.2006 - 07.2008

· Headed the Program Management Office for the MasterCard account acquired through the buy-out of mPower.

  • ·Was responsible for optimizing utilization of human resources, managing the bulge mix – resources at various experience levels and on-time resourcing for all projects through internal/lateral sourcing and rotation.
  • Maintained on time fulfilment at an average of 95% against >90% as per SLA agreement with MasterCard.
  • Achieved 95% backfill for attrition cases.
  • Established a dedicated lateral recruitment engine independent of the Central Staffing and Banking PMO. This assured meeting the numbers agreed with the client and maintaining attrition & retention at levels exceeding SLAs.
  • Improved the CSAT scores substantially to reach the highest levels in the banking vertical.
  • Won an award in recognition of ramping up the BHC of the account from 250 to 800 in two years.

Vice President Operations

MPOWER SOFTWARE SERVICES
Chennai
08.2003 - 02.2006
  • Reported to the CEO and worked on establishing a dedicated ODC for MasterCard in Chennai.
  • Managed operations & financial control, commercial dealings & contracts, legal matters and communication.
  • Coordinated with banks and the company’s US parent for raising and repayment of ECBs.
  • Assisted in recruitment of associates through mass media advertising.
  • Coordination with architects for all build outs for expansion.
  • Rolled out internal communication for employee engagement and controlling attrition.
  • Coordinated all personnel and legal statutory compliances and adherence to RBI regulations for raising ECBs, payment of dividends and movement of funds from and to the parent company in the USA.
  • The organization grew from 80 persons to 250 in 2 years. Facilitated the start up in demanding conditions through tight management of working capital funds.
  • Participated in the transition of the company to Wipro Technologies.

Education

Post Graduate Diploma in Management (PGDM) -

Indian Institute of Management Bangalore
Bengaluru, KA
04-1984

BE - Electronics & Communications Engineering

Regional Engineering College (NIT) Tiruchchirappalli
Tiruchi, TN
04-1980

Skills

  • Profit center responsibility
  • Client Engagement
  • Management
  • Brand Management
  • Sales

Personal Information

Date of Birth: 09/19/1957

Languages

  • English
  • Tamil
  • Hindi - Basic level
  • Japanese N5 and Conversation courses

Training

  • Revenue Storm
  • Power Messaging
  • ACE program for Senior Managers, Wipro in collaboration with Harvard Business Publishing
  • Leaders’ Program, Wipro
  • Crucial Conversations
  • New Business Acquisition Strategies, DDB Needham
  • Brand Strategies, JWT/DDBN/BBDO

Affiliations

  • Passionate about art and music, travel and photography

Timeline

Director Sales – Consumer Goods – ASIA

WIPRO TECHNOLOGIES
01.2013 - 09.2015

Head – Strategic Initiatives & APAC, Consumer Goods

WIPRO TECHNOLOGIES
01.2012 - 03.2013

Head Demand Generation, RCTG

WIPRO TECHNOLOGIES
01.2010 - 04.2012

Head FS Operations & Head Staffing Banking

WIPRO TECHNOLOGIES
11.2009 - 04.2010

Head Staffing Banking, Securities & Capital Markets

WIPRO TECHNOLOGIES
07.2008 - 11.2009

Head Staffing Banking

WIPRO TECHNOLOGIES
07.2008 - 06.2009

Manager-Banking Operations

WIPRO TECHNOLOGIES
02.2006 - 07.2008

Vice President Operations

MPOWER SOFTWARE SERVICES
08.2003 - 02.2006

Post Graduate Diploma in Management (PGDM) -

Indian Institute of Management Bangalore

BE - Electronics & Communications Engineering

Regional Engineering College (NIT) Tiruchchirappalli
Srikanth Sivaraj