Srikanth Soni
Manager - Sales & Operations
Bengaluru,India
Summary
Performance-driven Sales Manager with superior sales acumen developed over 11+ years in FinTech, EdTech, AdTech & Technical Sales with consistent growth to bottom line profits. A skilled negotiator, sales process trainer, and business strategist possessing a portfolio of successfully executed and advantageous sales plans
Honors and Achievements:
- Team eNPS FY21@ 90%
- Team eNPS FY20@ 92%
- Customer Experience Champion Award
- 7 Silver Awards
- Game Changer 2 Award - Excellent FY21 Holiday Season Planning & Performance. Strong SLA @95% + on all key days of holiday season (Black Friday & Cyber Monday) Enterprise level
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work History
Manager Sales (SME India)
Razorpay Software Pvt Ltd
Bengaluru
02.2022 - 10.2022
- Led and managed a team of 12 Sr Business Development Associates & 8 Associates to drive new acquisitions for the Razorpay capital products. Total revenue responsibility of INR 25 Crores INR (sanction) per month.
- Worked with strategy, senior management, cross-functional (Operations & Underwriting) teams and other relevant stakeholders to forecast and manage business requirements for Razorpay Capital.
- Responsible for tracking and presenting key business metrics and building forecasting models, to understand the gaps in the process, & come up with the right effective strategies.
- Learning & Development of the SME team - Constantly trained and mentored existing and new sales folks on the sales pitch, enabling them with best practices & tools, way of working and growing their competencies and skills.
Sales Operations - Manager (US & UK)
WhiteHat Jr (Byjus Future School)
Mumbai
07.2019 - 02.2022
- Led a team of 18 inside Sr Sales representatives and delivered weekly and monthly sales goals. Delivered total revenue responsibility of $100-$120K per week.
- Responsibilities included reporting sales results versus goals, compensation plan governance, budget activity, lead distribution management, vendor management, and management of key processes such as business review, process optimization, CRM/sales tool development, and project management.
- Expanded cross-functional organizational capacity by collaborating across departments (Service, Finance, Marketing, etc.) on priorities, functions, and common goals.
- Provided important insights into sales continuous improvement, performance metrics, training needs, territory/funnel assignment, growth forecasts, and CRM tool choices as a sophisticated data analysis and reporting unit.
- Designed dashlets and ensured data sanity to give real-time visibility to the senior leadership. Administered, synchronized, and optimized technology stack including CRM & Internal operations dashboards.
- Monitored & maintained parameters such as conversion factor, average revenue produced per lead, average revenue per sale, etc., while also contributing to the cohort's performance.
Optimization & Reporting -Team Lead (US, UK & IND)
Accenture (Google)
Hyderabad
10.2016 - 04.2019
- Led a team of 18 Accounts Strategist's and worked with Google's global sales team to acquire data sets and provide new reports and recommendations for the ILCS accounts. Presented analytical data to Google sales and operational teams to assess efforts, give business insights and enhance performance.
- Monitored and administered web-based dashboards, reports, and important reporting tools, as well as identified significant areas for team's improvement in accordance with client objectives.
- Maximized strategy approaches by closely monitoring results and making relevant changes.
- Employed numerous internal and external data sources, business intelligence tools to acquire insights into a variety of programs, including sponsored search, display, video, e- commerce solutions, and mobile campaigns.
Team Lead - Ad Sales (US & Canada)
Vision India Solutions
Hyderabad
04.2014 - 09.2016
- Led a team of 20 campaign professionals in the implementation of Google campaigns Search, Display, YouTube, and Facebook.
- Used to work with quality team to develop and simplify procedures and apply process standards that improve service delivery and customer experience.
- Responsibilities included collaborating with other members of the team to come up with ideas, develop concepts, and execute the project.
- Used to plan and perform focused group coaching sessions for analysts to solve service quality problems and enhance opportunities.
- End-to-end sales and marketing management, from initial client engagement through closing transactions, planning campaigns, and post-sales support.
Senior Inside Sales Representative (US & Canada)
Dell International Services
Hyderabad
08.2011 - 03.2014
- Responsible for the full sales cycle, including prospecting for new customers and retaining existing customers.
- Used consultative sales techniques to identify client needs and propose appropriate products. Developed price plans for present clients to boost sales and profitability.
- Developed strategic relationships with existing customers by learning preferences and managing regular communications.
- To optimize customer retention, cultivated productive connections, and maintained excellent interactions with account contacts.
- Used to actively participate in continuous sales, business, and technical training courses to enhance a general understanding of corporate solutions and go-to-market strategies.
Education
Bachelor of Commerce - Business Statistics
Albedo School of Business Management
Kerela 06.2010 - 04.2013
Timeline
Manager Sales (SME India)
Razorpay Software Pvt Ltd
02.2022 - 10.2022
Sales Operations - Manager (US & UK)
WhiteHat Jr (Byjus Future School)
07.2019 - 02.2022
Optimization & Reporting -Team Lead (US, UK & IND)
Accenture (Google)
10.2016 - 04.2019
Team Lead - Ad Sales (US & Canada)
Vision India Solutions
04.2014 - 09.2016
Senior Inside Sales Representative (US & Canada)
Dell International Services
08.2011 - 03.2014
Bachelor of Commerce - Business Statistics
Albedo School of Business Management
06.2010 - 04.2013
Skills
Team Building
Team Management
Team leadership
Channel Partner Management
Digital Ad Sales
Retention
Key Account Management
Project management
Marketing and sales strategies
Sales forecasting
Sales goal attainment
Direct sales
Business development and planning
B2B sales