Summary
Overview
Work history
Education
Skills
Languages
Timeline
SRIKANT VIJAY KUMAR

SRIKANT VIJAY KUMAR

Bengaluru,Karnataka

Summary

Focused Conversion Rate Optimisation Specialist with an impressive track record in collaborative, cross-functional teamwork within high-pressure environments. Adept at project planning and managing multiple accounts at once. Dedicated to improving company sales goals and meeting business objectives.

Overview

10
10
years of professional experience
7
7
years of post-secondary education

Work history

Manager & Senior Optimisation Consultant

VWO
Bengaluru, Karnataka
02.2023 - Current
  • Leading client-centric conversion rate optimisation (CRO) strategies, employing data-driven methodologies to elevate user experience and online conversions
  • Established strong relationships with new clients through effective influencing, strategic prospecting, and weaving exceptional customer service into sales.
  • Achievement: Designed tests and managed launches for high-profile clients with an average growth rate of 74% for clients over 10 months.
  • Developed automated quality checks, boosting data accuracy from 67% to 90%.

Conversion Specialist

Fiverr, Upwork
Bengaluru, Karnataka
10.2022 - Current
  • Delivering comprehensive digital marketing services, including CRO audits, web, and SEO optimisations, and PPC strategy enhancements.
  • Identified and managed budget, timescale and scope changes, recommending actions and improvements to meet project goals.
  • Achievement: Increased online sales for multiple Shopify, BigCommerce and WooCommerce clients by 112% on average for over 12 months through A/B testing and iterative improvements.


Digital Project Manager

Spiralyze
Bengaluru, Karnataka
09.2021 - 09.2022
  • Managed cross-functional teams to implement A/B testing for website conversion improvements and coordinated global website projects.
  • Managed client expectations and supported project deliverables by updating senior stakeholders on the development and implementation progress.
  • Achievement: Oversaw the successful ideation, strategy and execution of A/B tests, contributing to a 45% increase in overall website conversions.

Business Development Consultant

CREBACO Global
Mumbai, Maharashtra
09.2020 - 09.2022
  • Developed and executed web projects, established strategic partnerships and collaborated with the product and research teams in the crypto industry.
  • Documented workflow charts, records and job descriptions to guide overall organisational improvements.
  • Achievement: Drove a 60% increase in website traffic through SEO optimisation, A/B testing landing pages, and targeted digital marketing campaigns.

Business Development Manager

Vicara
Bengaluru, Karnataka
03.2021 - 09.2021
  • Led marketing and business development projects, contributing to increased revenue and collaborating on product development in the automotive insurance sector.
  • Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
  • Achievement: Implemented a lead nurturing strategy resulting in a 25% increase in qualified leads.


Business Project Manager

MM Activ Sci-Tech Communications Pvt Ltd
Bengaluru, Karnataka
09.2019 - 09.2020
  • Spearheaded India's flagship Nanoscience conference, focusing on connecting industry and research to address current challenges
  • Identified and managed budget, timescale and scope changes, recommending actions and improvements to meet project goals.
  • Achievement: Increased conference attendance by 30% through targeted marketing initiatives and strategic partnerships.


Client Service Associate

Never Grow Up
Mumbai, Maharashtra
04.2019 - 09.2019
  • Developed employee engagement programs for clients, fostering happy workplace environments through innovative solutions
  • Aced high-volume customer queries simultaneously through effective multitasking.
  • Achievement: Enhanced client satisfaction by 23% through the implementation of customised employee engagement initiatives.


Education

Master of Science - Optical Technologies

University of Strathclyde, Glasgow
09.2017 - 11.2018

Postgraduate Degree - Nanoscience

University of Strathclyde, Glasgow
09.2014 - 07.2015

Bachelor of Technology - Nanotechnology

SRM Institute of Science and Technology, Chennai
09.2009 - 09.2013

Skills

  • Conversion Rate Optimisation
  • Digital Experience Optimisation
  • Skilled in leading and managing multidisciplinary teams
  • Project Management
  • Data collection and analysis
  • Analytical problem solving
  • Digital Marketing
  • Pitch development
  • Account management
  • Strategic decision-making
  • Customer engagement strategies
  • Copywriting abilities
  • Customer demographics understanding
  • Project goals and milestones
  • High-value project management
  • Process improvement
  • E-commerce management
  • Search Engine Optimisation (SEO)
  • Google Ads
  • User Experience (UX)
  • User Interface (UI)

Languages

English
Fluent
French
Upper intermediate (B2)
Hindi
Upper intermediate
Japanese
Beginner

Timeline

Manager & Senior Optimisation Consultant - VWO
02.2023 - Current
Conversion Specialist - Fiverr, Upwork
10.2022 - Current
Digital Project Manager - Spiralyze
09.2021 - 09.2022
Business Development Manager - Vicara
03.2021 - 09.2021
Business Development Consultant - CREBACO Global
09.2020 - 09.2022
Business Project Manager - MM Activ Sci-Tech Communications Pvt Ltd
09.2019 - 09.2020
Client Service Associate - Never Grow Up
04.2019 - 09.2019
University of Strathclyde - Master of Science, Optical Technologies
09.2017 - 11.2018
University of Strathclyde - Postgraduate Degree, Nanoscience
09.2014 - 07.2015
SRM Institute of Science and Technology - Bachelor of Technology, Nanotechnology
09.2009 - 09.2013

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SRIKANT VIJAY KUMAR