Advanced Excel
Srikar Kothapalli
Business Strategy Consultant
Hyderabad,TG
Summary
With 8 years of comprehensive experience across multiple industries, including roles in Product Management, Product Development, and Marketing at large MNCs, I excel in dynamic environments. Working across different geographies taught me to adapt and thrive in diverse markets. Currently an independent business consultant, I specialize in building systems from the ground up, seamlessly integrating marketing, operations, and strategy. With a pedigree from one of the top MBA schools in the world, I am eager to join promising startups where I can leverage my versatile skill set and extensive corporate experience to drive innovation, streamline operations, and contribute to holistic business growth
Overview
8
8
years of professional experience
1
1
Certification
6
6
Languages
5
5
years of post-secondary education
Work History
Business Strategy Consultant
Optopus
Barcelona, Spain
6 2021 - 2023.10
- Developed procedures and metrics to analyze performance of SKUs across 6 segments in 8 e-commerce platforms
- Conducted audits of e-retailer sites and identified opportunities to boost e-commerce visibility of brands by 66%
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations. Overall, provided ways to improve content score of SKUs across 8 platforms by 50%
- Collaborated with stakeholders to understand brand stories and conceptualized visual assets that standout from competition to increase visibility of brands and enhance smartphone-shopping experience of customers
- Designed strategic plan to target new B2B customers by understanding business of the clients and identified 20 key leads.
Senior Product Manager, EU Hardlines
Amazon
03.2022 - 09.2022
- Managed a large catalog of brands as the product owner of EU startup- accelerator business generating a revenue of 15 MM
- Improved the shopping experience of the customers by launching strategic selection from selling partners from 4 new markets (DEFRITES) with a potential to generate incremental revenue of 10MM by the end of 2022
- Collaborated with internal and external stakeholders to deliver on the end-to-end process of product roadmap- scoping the need, analyzing the market, launching the brands, monitoring the performance, and improving based on the feedback
- Increased the social responsibility index from 89% to 97% in 6 months for the brands listed on the platform -PTG initiative
- Developed strategy to improve deals performance during Prime day and Spring deals which increased the revenue by 0.5MM
- Improved the quality of content displayed on the product detail pages for over 500 brands by 30%.
Senior Analyst, Product Development
Ford Motor Company
09.2018 - 08.2020
- Drove innovation in product by providing optimal solutions to engineering problems through system level analyses. Delivered 22 projects as part of 12 different car programs
- Identified existing hurdles in business and completed requirements of Consumer driven 6 sigma Green belt verification for reducing 50% time of redundant tasks and achieved 20% increase in process efficiency
- Founded a knowledge sharing forum and held product trainings for internal marketing to turn employees product ambassadors (4.8/5 rating)
- Awarded Asia Pacific Recognition for training 700+ employees across 8 skill teams in 3 years
- Conferred with Functional Excellence Award for managing clients to improve turnaround time (25%) of project delivery
Associate Engineer, Product Development
Ford Motor Company
07.2015 - 08.2018
- Saved a total of $0.24 million in a single project for Ford India by making design enhancements to engine component
- Co-ordinated 40+ business reviews involving unit heads and 60 members to streamline work and enhance efficiency. Led project management initiatives through detailed documentation, scheduling, and progress tracking
- Led responsibility as Editor-in-Chief of bi-annual Newsletter of Ford India Powertrain team in 2017. Received appreciation from higher Management and received positive feedback from employees for setting standards for future newsletters
- Developed a strategy to improve dealership performance by drawing crucial insights from benchmarking of 11 competitors to enable business growth of dealers
Education
MBA - Business Management
Esade Business & Law School, Ramon Llull University
Barcelona, Spain 09.2020 - 12.2021
Post Graduate Certification in Digital Marketing and Communication -
MICA, School of Ideas
Ahmedabad, India 11.2017 - 03.2018
Bachelor of Technology -
SASTRA University
Tanjore, India 07.2011 - 06.2015
Skills
Business Development
Additional Information
Winner of the SAP Sales and Business Development Case competition organized by SAP, Barcelona in May 2021., Founded a Marketing Meetup club in India called "MarkHive". Helped 2 local businesses to establish online presence.
Language Digital Skills
English (Native), Hindi (Native), Telugu (Native), Tamil (Fluent), Spanish (Basic), German (Basic), Advanced Excel, SQL, PowerPoint, Hubspot, SEMrush, Tableau, Google Analytics, Google Ads, Facebook Ads, LinkedIn
Software
Tableau
SQL
Google Analytics
Microsoft Powerpoint
Meta Ads
Google Ads
LinkedIn Advertising
Certification
PG in Digital Marketing
Timeline
Senior Product Manager, EU Hardlines
Amazon
03.2022 - 09.2022
MBA - Business Management
Esade Business & Law School, Ramon Llull University
09.2020 - 12.2021
Senior Analyst, Product Development
Ford Motor Company
09.2018 - 08.2020
PG in Digital Marketing
03-2018
Post Graduate Certification in Digital Marketing and Communication -
MICA, School of Ideas
11.2017 - 03.2018
Associate Engineer, Product Development
Ford Motor Company
07.2015 - 08.2018
Bachelor of Technology -
SASTRA University
07.2011 - 06.2015
Business Strategy Consultant
Optopus
6 2021 - 2023.10