Hubspot
Manager - Marketing and Growth
Locad
Bengaluru, Karnataka
2021.04 - 2024.01
- Completely owned the CRM platform on an org level, from establishing processes to automating workflows
- Led Website & CRO, programmatic SEO efforts, Email marketing, performance marketing and partnerships for Locad.
- Led expansion into 4 countries - built an inbound funnel, creating brand awareness, engaging traffic, and converting leads across the acquisition funnel.
- Established PMF in 3 countries in SEA with direct impact on $1.1M in Revenue.
- Led the revenue operations function for the company acting as a bridge b/w Sales, Marketing, CS and Founders.
- Full P&L owner of EZIE (the shipping only product of Locad) owning onboarding, engagement, and acquisition.
- Executed a promo engine driving 3X MoM growth in wallet top-ups in Nov with a 2X MoM growth in MAU's.
- Led multiple product implementation cycles, from defining features to implementing and deploying them.
- Actively led customer conversations, summarizing requirements, and translating requirements to partner teams.
- Defined and refined product ICP's along with refining the product positioning (Features & Solutions).
- Worked with teams across the organisation to identify and resolve user problems
