Summary
Overview
Work History
Education
Skills
Community Activities
Timeline
Generic
Srikrishna Mamidipudi

Srikrishna Mamidipudi

Hyderabad

Summary

Dynamic manager at ISB Centre for Business Markets with over 10 years of expertise in digital marketing and a proven track record of driving substantial business development initiatives at Deep Red Ink Consulting, resulting in remarkable company growth.


As a founding team member, played a pivotal role in scaling operations, establishing robust account management practices, and crafting effective digital marketing strategies.


Additionally, founded a thriving community of over 500 members dedicated to fostering empowering discussions around failure through engaging live events and social media platforms.


Committed to leveraging extensive experience and innovative approaches to drive continued success and growth in the business landscape.

Overview

16
16
years of professional experience

Work History

Stock Market Investor

Self-employeed
05.2024 - Current

-Systematically screened the market using technical scans for pattern recognition and then applied fundamental research to validate the long-term thesis, ensuring a disciplined and risk-aware investment process.

- Conducted deep-dive thematic research on emerging high-growth sectors (e.g., AI & Machine Learning, Mobility) to identify long-term macroeconomic trends and generate a pipeline of actionable investment ideas.

Manager - Centre for Business Markets

ISB
12.2021 - 05.2024
  • Managed conceptualisation and planning of case studies, lead development and writing, conduct interviews, document reviews, and other research, and support the development of the case study in the School.
  • Created and wrote opinion pieces on novel topics for newspapers and magazines.
  • Conducted research and drafting a research proposal in response to the funding organization's request for proposals (RFP).
  • Supported with project management of all aspects of planning, execution, and delivery of Faculty Development Programmes and events organised by the centre
  • Promote the center's activities on social media and School’s website to keep all stakeholders informed.

Solutions Head

Deep Red Ink Consulting
01.2018 - 01.2021
  • Spearheaded business development activities and acquired new clients to meet revenue targets
  • Created client-focused solutions based on discussions with key stakeholders
  • Engaged with existing customers and identified short term and long term growth opportunities

Key Account Manager

Deep Red Ink Consulting
01.2014 - 01.2018
  • Managed a portfolio of key accounts across real estate, education and healthcare
  • Created marketing strategies and worked with the Ops team to meet the performance targets of digital marketing initiatives
  • Conducted in-depth interviews with customers and created insight based buyer personas
  • Helped achieve 40% growth in revenue from 2 of the most premium programs at ISB

Online Advertising Lead

Deep Red Ink Consulting
01.2012 - 01.2014
  • Created media plans and presented proposals with media and cost schedules to clients
  • Managed and trained a young team of advertisers in effective optimisation techniques for online advertising
  • Built workflows to streamline the operations of the advertising team
  • Analysed campaign metrics, prepare performance reports, and optimised campaigns to achieve desired leads at low cost of acquisition

Social Media Strategist

Dot Now Social
01.2011 - 01.2012
  • Created social media strategies to grow social media presence of clients
  • Devised a metric called 'Content Consumption Index' to measure engagement rate on social media.

Business Management Trainee

Techtran Polylenses Ltd.
01.2010 - 01.2011
  • Created a process management report and presented it to the new management. The report analyses key areas of production and helps prioritise processes by cycle time, variation, capital equipment costs and human resources

Education

PGCP - Design and Education

Manipal Innovation and Design (MIND)
12.2020

Electrical and Electronics Engineering

Muffakham Jah College of Engineering & Technology
06.2010

Skills

- Business Development

- Qualitative Research

- Digital Strategy

- User Experience

- Event Conceptualisation, Planning & Management

- Key Account Management

- Design Thinking

Community Activities

  • FailFest Co-Founder (2013 - 2017): Built a 500 member strong community that celebrates stories of failure shared by people from all walks of life.
  • Gigveda Co-Founder (2014 - 2015): Started a music collective that promotes budding musicians.
  • Grassroutes Fellowship Fellow (2011): Worked with an NGO called 'Vayali Folklore Group' in Arangottukarra, Kerala. Assisted them with their Eco Bazaar marketing initiative. Wrote articles and photo stories that captured the cultural life in Arangottukara.

Timeline

Stock Market Investor

Self-employeed
05.2024 - Current

Manager - Centre for Business Markets

ISB
12.2021 - 05.2024

Solutions Head

Deep Red Ink Consulting
01.2018 - 01.2021

Key Account Manager

Deep Red Ink Consulting
01.2014 - 01.2018

Online Advertising Lead

Deep Red Ink Consulting
01.2012 - 01.2014

Social Media Strategist

Dot Now Social
01.2011 - 01.2012

Business Management Trainee

Techtran Polylenses Ltd.
01.2010 - 01.2011

Electrical and Electronics Engineering

Muffakham Jah College of Engineering & Technology

PGCP - Design and Education

Manipal Innovation and Design (MIND)
Srikrishna Mamidipudi