SRIKUMAR K.G

Established clear performance expectations for team members while offering support to help them achieve success and collaborated with cross-functional teams to develop marketing strategies that boosted product awareness and demand.

B2B/B2C and franchise management in renewal energy solutions, channel development, technical advantages and B2B/B2C project and ROI-based consultative selling

Collaborate with Key Account teams to set local sales and workshop targets. Build strong customer relationships to ensure support and smooth execution of activities. Track progress through regular meetings and manage workshop events, including vendors. Maintain up-to-date market and customer insights, monitor competitors, and provide actionable feedback. Drive profitable growth of premium products via direct and indirect channels.

I lead a sales team in Southern Karnataka, growing business through strong distributor and retailer relationships, ethical marketing, and data-driven strategies to drive sales and expand the market sustainably.

Drive improvement in GREEN (Sell-in) and RED (Sell-out) execution scores for emerging channels in the assigned area. Coach the sales team on distributor management and develop their skills in retail account handling, discount management, distribution growth, merchandising, PJP planning, productivity, market expansion, and competitor account management.

Spearheaded category sales growth for Chocolate & Confectionery by boosting product visibility and executing trade-focused strategies to expand market presence. Successfully developed and implemented the RTM model in the coastal region of Karnataka, driving strong market penetration.