Srinath Kaushik

Built an industry-first retail algo trading platform from scratch - A typical 0 to 1 holistic product building role comprising high resilience and data-intensive client-facing and business applications.

· Developed a simplified algo trading platform for retail clientele.

· Prioritisation of features, while balancing the market needs vs tech backlog and high regulatory compliance.

· Multiple product lines to augment the revenue streams.

· Improve adoption and retention by customising the user journeys.

In the latest cohort, pivoted to a Larger Retail Audience focussed offering with pocket sized investments to broaden participation in Equities.

· Automatedthe user on-boarding for faster activation.

· Developed Middleware for Marketing & Campaign Automation.

· Configured the Agentic Conversational Bots for customer success.

· Voice of Customer to re-design user journey and feature revamp

Key Highlights:

- Optimized the platform by democratizing Algos for retail audience- Industry leading activation of ~61% on Algo deployment and trading.

- Exponential Improvement in ARPU of ~141% for the in-app Algo Users.

- Reduced Ac activation TaT by 83% leading to engaged users and higher activation

Handle the B2B & B2C apps in the Direct Equities & Wealth Management SBUs; Founding team member of BlinkX.

• Product Roadmap and Lifecycle Management.
• GTM strategy and user engagement.
• Requirement gathering and user stories.
• Review of FRDs, BRDs.
• Data consolidation & visualization
• Client Retention & Engagement Campaigns

Key Highlights:

Setup the new website and DIY client on-boarding portal, complemented by the contact centre solution to improve conversions and activations

Business Impact - Faster A/c opening with minimal manual intervention, optimized cost of acquisition and better client engagement

Successfully managed the concept to launch of automated advisory product - monetization of research with a curated offering to clients; also built an in house product to measure research productivity

Business Impact - 43% uptick in Annual Revenues and 65% growth in client participation

• Improved the adoption and usage of the mobile trading app through effective client engagement and fresh upgrades.

Business Impact – 45% increase in MAU and more than 55% increase in mobile revenue share on total inflows.

• Building CDP on Google Cloud for DIY business, wherein data from CRM, client facing web & mobile apps, Back Office are pushed and gives a holistic view on Marketing campaigns for the BU

Business Impact - ~41% drop in CAC and a higher conversion rate on client engagement campaigns due to hyper-personalization, based on clients' pre & post transactional behaviour

• Worked on configuring and launched visualization tool for enterprise level productivity and performance dashboards
• Devised email marketing and referral campaigns for beefing up the client acquisition.
• Ran a closed group fintech accelerator for the firm.