Summary
Overview
Work History
Education
Timeline
Generic

Srinath Rao

Bangalore

Summary

Accomplished business development leader with over 18 years of experience driving revenue through building and maintaining client relationships. Creative and dynamic marketer with proven expertise in consistently penetrating new markets to ensure sustainable revenue growth. Skilled at building a positive brand to foster continuous and long term client engagement. Adept at working effectively to achieve goals both as a leader and cross functional team member.

Overview

20
20
years of professional experience

Work History

Mangager - Benefits Consultant

Ekincare.com, Aayuv Technologies Pvt Ltd
09.2022 - Current
  • Focused on medium and large corporates to maximize revenue
  • Promoted a blend of PPU and Subscription models to orgs to amplify benefits internally and improve MRR for ekincare
  • Worked closely with the BD/Inside Sales teams to capitalize on marketing efforts and bring in new leads with resulted in 25 new demos
  • Clocked in an average of 70 lakhs+ on ACVs per month
  • Collaborated with the CSM team to reduce agreement to launch timelines from 2 weeks to 5 days
  • Coached new hires on product, sales cycle etc

Manager - Sales

YourDOST India Pvt Ltd
02.2021 - 02.2022
  • Generating leads and acquiring new institutional and corporate clients
  • Lead a small team of Business Development Representatives who sourced potential clients for the sales team
  • Maintaining relationships and increasing engagement among B2B Clientele
  • Managing lead generation, interacting with CHROS, Founders etc to promote and launch our services in the organization
  • Hosting and heading launch webinars, attending virtual conferences to source leads for future business
  • Working within the team to strategize sales for the year
  • Regularly assist the product team with feedback from existing clients to improve the product and user experience
  • Worked closely with the founders to plan and execute sales strategies
  • Signed up 53 companies to use YourDost's services as a benefit for their employees

Senior Manager

HDFC Bank Ltd
03.2015 - 02.2021
  • Led a team of 8 Sales Managers and 14 Sales Representatives to scale and enhance the bank branch business
  • Worked with large corporates as an IC to use HDFC's products as an employee retention tool
  • Planned and executed marketing strategies and events in partnership with manufacturers to enhance visibility
  • Cultivated business partnerships, built a successful pipeline and created new sales opportunities which included numerous large‑scale clients
  • Strategically managed revenue generation endeavors, including the development of forecasts, individual and team targets
  • Built and managed a sales team to enhance and refine customer relationships and satisfaction
  • Generated an average revenue of 12 crore INR per month from the corporate and retail branch business
  • Collaborated with manufacturers, showrooms to extend reach, increase offerings to increase brand awareness and sales
  • Work with Key Corporate Managers to identify pain points of corporates and address said concerns while lobbying for renewals of contracts
  • Ensure optimum customer satisfaction by constantly reviewing business with my team
  • Work with branches to identify potential clients and constantly expand reach and customer base
  • Weekly review of leads, numbers and team health
  • Held regular feedback and training sessions with team members to optimize performance and meet developmental goals

Manager - Sales

The Times Group
04.2008 - 02.2015
  • Generated new sales opportunities by developing relationships with new and existing clients through individualized account management. Managed the Real Estate, Corporate and Hospitality portfolios
  • Responsible for monthly, quarterly and annual numbers for my assigned sectors.
  • Planned and executed marketing strategies and events in partnership with manufacturers to enhance visibility
  • Created and championed various supplements circulated in all metros which primarily featured my clients
  • Formulated marketing plans for clients which included both print and digital initiatives to maximize brand recall and sales
  • Generated average revenue of 55 lakhs per month from my business sectors.
  • Was solely responsible for driving business through branding activities for luxury hotels in Hyderabad
  • Work with Key Corporate Managers to identify pain points of corporates and address said concerns while lobbying for renewals of contracts
  • Worked closely with small to large corporates in highlighting their CSR initiatives to amplify the visibility of their presence in Hyderabad
  • Personally ensured end to end delivery of client needs which included content writing for their advertorials

Assistant Manager

HSBC
08.2003 - 12.2007
  • Acquiring and servicing Advance and Personal Banking customers
  • Understanding customer needs with a view to upgrade existing customers to appropriate propositions and cross sell HSBC's products and services
  • Identify referrals for financial planning needs and to refer to a specialist as required
  • Provide high‑quality and holistic service with prompt completion of customer service requests with a focus on deepening the customer relationship essential to drive customer loyalty and increase the wallet share of HSBC
  • Led a team of sales officers to maximize market penetration for various products of

Senior Manager - Business Development

Ekincare
09.2022 - Current
  • Managed Pan-India large account sales
  • Oversaw the complete sales cycle of an account (from identifying to launching)
  • Launched 10 logos including Toyota Kirloskar Motor, Jockey, SLK Software etc
  • Established and maintained robust relationships with Insurance Companies and Brokers for GMC extended EB business
  • Generated leads within closed sales for cross-sales of Ekincare's services

Education

Bachelor of Science - Computers

Osmania University
Hyderabad

Timeline

Mangager - Benefits Consultant

Ekincare.com, Aayuv Technologies Pvt Ltd
09.2022 - Current

Senior Manager - Business Development

Ekincare
09.2022 - Current

Manager - Sales

YourDOST India Pvt Ltd
02.2021 - 02.2022

Senior Manager

HDFC Bank Ltd
03.2015 - 02.2021

Manager - Sales

The Times Group
04.2008 - 02.2015

Assistant Manager

HSBC
08.2003 - 12.2007

Bachelor of Science - Computers

Osmania University

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