Srinath Ramanathan
Integrated Marketing & Strategy Consultant
Bengaluru
Summary
A student of New Integrated Media, and a Successful Executive with over 29 years of demonstrated ability in delivering mission-critical results. Offering outstanding communication and cross-cultural team management skills. Entrepreneurial attitude for optimal profitability. Ambitious team leader adept at creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives.
Over the years, having worked as a publisher, agency and a client, have gained a rich experience of managing business strategies, marketing, brand management, profit centres along with the functional responsibility of managing digital content, Integrations between traditional & digital content, product management, eCommerce, Social Media, sales & business development for their digital businesses across web and mobile.
Overview
29
29
years of professional experience
4
4
years of post-secondary education
5
5
Languages
Work History
Integrated Digital Marketing Consultant
Various
Bangalore
08.2020 - Current
- Provided digital and strategic marketing consultation to over 6 clients, increasing their digital footprint across various social media platforms.
• Developed brand identity, guidelines, and communication strategies for clients to strengthen online presence and drive customer engagement.
• Used proven strategies to deliver social media campaigns that drove business results.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media using social media analytics and customer feedback.
• Analyzed marketing plan and social media strategies by using web analytics tools and industry best practices to identify strategic weaknesses and recommended improvements.
• Implemented web design, marketing, and social media strategies to increase website traffic by 15%.
• Identified and documented technology framework to support digital strategies, for a total of 6 projects, which increased the quality and consistency of technology recommendations by 25%.
• Developed traditional and social media marketing campaigns that increased sales and customer engagement by coordinating with advertising, marketing, and public relations departments; developed campaigns by researching customer demographics, analyzing market trends, and creating content that would be engaging to target audiences.
Marketing Director
MTV & MBC, The Capital Maharaja Group
Colombo
07.2019 - 07.2020
- One of Sri Lanka’s largest business conglomerates that has subsidiaries in several fields including media, plastics, packaging, electrical, chemicals, FMCG, tea, among others
- Led the overall marketing function of their Media Subsidiary, which comprises 5 FM channels and 3 TV channels including the digital OTT platform of the group (Video & Music)
- Provided strategic inputs and set in place SOPs related to marketing for the other group companies including ICL – their FMCG subsidiary, on the digital front.
- Helped set up the digital revenue team for the Media Business.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created and managed marketing budget, ensuring maximized ROI.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
Vice President
Sun TV Network Ltd
Chennai
03.2016 - 06.2019
- Sun TV Network Limited is a part of Sun Group and is Asia's largest TV network, which owns a variety of television channel, print publications and radio stations in multiple languages
- Headed and built the Digital business for Sun TV & lead the marketing team comprising professionals
- Launched Sun NXT, the digital platform of the Sun Network group
- Responsible to lead, develop and execute marketing initiatives designed to highlight the creativity, thought-leadership, talent and innovations of Sun TV Channels and its portfolio of brands for key audiences Facilitating brand strategy and positioning initiatives of the brands as requested
- Track the pulse of Sun TV’s brand portfolio across social media and other digital platforms and generate meaningful insight about the resonance with fans, challenges opportunities.
- Leading cross-functional teams to deliver against strategic objectives
- Collaborate across the entire company – with the business units and brands including important functional constituents such as ad sales, distribution, research, communications and human resources.
Integrated Marketing Consultant
Inuxu Technologies | Simpl5 Technologies
09.2014 - 03.2016
- Consulted for Inuxu Digital Media Technologies, a company into audience mapping and innovative advertising, as their Sales & Marketing Strategy consultant
- Consulted as National Sales & Marketing Head, for Simpli5D Technology - a company pioneering in digital ad fraud and brand engagements through CAPTCHA. Handling their revenue functions including the sales strategy and promotions.
Assistant Vice President - Digital
Star India Pvt. Ltd
New Delhi
06.2008 - 09.2014
- The company operating as a subsidiary of Twenty-First Century Fox, Inc., runs 35 TV channels in seven languages in every region of India
- As a part of the core team, helped set the strategy and execution of STAR India’s online initiatives
- Conceptualized, designed, developed & deployed the various digital properties of Star TV India, including www.starplayer.in; now www.hotstar.in
- Key responsibilities included developing the business at the national and international level through articulation of strategic value propositions for differential customer segments, market planning, brand & product development, revenue generation, consumer acquisition, communication & media planning, owning the brand & customer experience, consumer touch point management, market research and process mapping
- As a part of the Channel V Events team, was involved in the development and execution of Indiafest - a Pan India College fest, for 3 years (now known as Vfest), both on ground and digital - web & mobile
- Conceptualized and executed India’s first RFID event within the same
Manager
North, NDTV Media Ltd, Delhi Television Ltd
01.2006 - 05.2008
- The company is India’s best-known & most respected media marketing & consulting company (now known as AIDEM)
Deputy Chief Manager
The Indian Express (Mumbai) Ltd
Pune
06.2005 - 01.2006
- The company publishes daily and weekly newspapers in India
- It offers magazines and trade publications, as well as news online.
Business Manager
Tribal DDB India
Chennai
09.2004 - 05.2005
- A division of Mudra and a part of the Tribal DDB network, which helps established brands, leverages the digital medium to its full potential.
Sr. Manager Marketing
Indiainfo.com
Bangalore
02.2001 - 08.2004
- An integrated Internet company engaged in providing content, community and commerce to Indian consumers and businesses
- (now a part of Dainik Bhaskar)
Regional Manager
India.com
Bangalore
09.2000 - 01.2001
- A subsidiary of the US based Mail.com, providing content, e-commerce and mail solutions (now a part of the Zee Network)
Assistant Manager
Indiainfo.com
Bangalore
05.2000 - 09.2000
- The first advertising network started in India engaged in Brand management in niche content areas.
Senior Officer
Bennet Coleman & Co, Times Internet Ltd
Bangalore
03.1994 - 04.2000
Officer
The Times of India & The Economic Times
Bangalore
07.1994 - 02.1995
Executive
The Indian Hotels Company Limited, IHCL
Bangalore
- One of Asia's largest and finest hotel chains – The Taj Group.
Education
Certificate Program in Creating Impactful Brands -
Manipal Global Education Pvt Ltd
Manipal 01.2004 - 02.2004
PG Diploma - Marketing Management
Mount Carmel Institute OfManagement, Bangalore University
Bengaluru 01.2000 - 04.2001
Bachelors in Hotel Management -
S Nijalingappa College
Bengaluru 03.1991 - 04.1994
Skills
Customer retention
Marketing and advertising
Strategy development
Procedure implementation
Growth planning
C-level relationship management
Product launch management
Thought leadership
Social media proficiency
Traditional marketing strategies
Staff Management
Budgeting
Strategy realignment
Timeline
Integrated Digital Marketing Consultant
Various
08.2020 - Current
Marketing Director
MTV & MBC, The Capital Maharaja Group
07.2019 - 07.2020
Vice President
Sun TV Network Ltd
03.2016 - 06.2019
Integrated Marketing Consultant
Inuxu Technologies | Simpl5 Technologies
09.2014 - 03.2016
Assistant Vice President - Digital
Star India Pvt. Ltd
06.2008 - 09.2014
Manager
North, NDTV Media Ltd, Delhi Television Ltd
01.2006 - 05.2008
Deputy Chief Manager
The Indian Express (Mumbai) Ltd
06.2005 - 01.2006
Business Manager
Tribal DDB India
09.2004 - 05.2005
Certificate Program in Creating Impactful Brands -
Manipal Global Education Pvt Ltd
01.2004 - 02.2004
Sr. Manager Marketing
Indiainfo.com
02.2001 - 08.2004
Regional Manager
India.com
09.2000 - 01.2001
Assistant Manager
Indiainfo.com
05.2000 - 09.2000
PG Diploma - Marketing Management
Mount Carmel Institute OfManagement, Bangalore University
01.2000 - 04.2001
Officer
The Times of India & The Economic Times
07.1994 - 02.1995
Senior Officer
Bennet Coleman & Co, Times Internet Ltd
03.1994 - 04.2000
Bachelors in Hotel Management -
S Nijalingappa College
03.1991 - 04.1994
Executive
The Indian Hotels Company Limited, IHCL