Srinidhi S Kanth

• Managed social media driving a 40% increase in engagement rate .

• Developed trend-driven content, resulting in a reel reaching 1 million views .

• Created a database to track social media activity, making it easier to analyze metrics, measure performance, and plan future campaigns more effectively.

Influencer Marketing
• Developed content strategies for influencer-created content, aligning with
campaign objectives.
• Led campaigns, achieving a 60% reduction in cost per view (CPV).
• Managed a budget of 23L INR with an average CPV of 0.4 (MoM).
• Collaborated with Nano to Mega influencers (Jordindian, Danish Sait,
Vickypedia) and optimised monthly planning to maximise ROI through targeted
research and insights.
Social Media Marketing
• Managed Instagram content strategy (MoM) to enhance reach, engagement,
and follower growth.
• Achieved a 200% increase in reach, 90% growth in engagement, and 192% increase in followers, primarily through influencer-led campaigns.
Performance Marketing
• Contributed to ad targeting strategies, significantly improving click-through
rate (CTR) and impressions.
Offline Branding
• Executed branding strategies, including store layout enhancements - increasing
retail visibility.

• Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.

• Wrote, produced and edited content for brand channels.
• Content creation - User testimonials, Videos for Instagram reels and YouTube.
• Created audio for the brand's Sonic identity.
• Social Media calendar - Helped brand innovation by keeping abreast of the latest social media trends.