Srinidhi Chakravarthy

• I maintained healthy relationships with 200+ restaurant partners in Mysore, Mandya & Davanagere. I helped them grow with platform, invest in right Zomato paid growth levers & ensured their participation key campaigns that would favour their sales growth.
• I handled a portfolio worth of 1.2cr commissionable value as of July 2022.
• I achieved 70+ lakhs of ads revenue for the year 21-22.
• I worked extensively in Mandya to achieve 50% market share in Mandya & achieved 87% sales growth in 6 months.
• I was ranked among top 25 performers of South India thrice based on KPI metrics.
• Created a restaurants monthly performance reports and competition analysis to implement better sales strategy.

• Brand management – Managing overall branding aspects of Cycle Pure Agarbathies and ensuring the continuity in all the brand communication in every touch point.
• Creative supervision & Publishing the artwork – Writing effective copies for advertising materials including social media content, ensuring the continuity in communication and supervising artwork related to ATL activities like TVC and Radio jingles & BTL activities like posters, and other POSM’s and arranging artwork for all the events and exhibition.
• Copywriting & Content writing – Helping sales force by creating compelling product story which highlights the USP of the product to enhance the primary sales.
• · Social media content development & Co-ordination – Creating content for social media and coordinating with online team for Cycle Pure Agarbathies and Mysuru Warriors.
• · Creative agency Co-ordination – My nature of job with agencies include giving brief to the agencies for Ads (print & TVC), pack designing, POP materials and sharing feedbacks on the creatives received and ensuring received creatives adheres to brand compliances.
• Market Research Campaigns - I was involved in market research & survey campaigns carried out in all metro cities to understand the consumer sentiments about our products.

• Sales & Strategic Alliances – Generating leads, presenting ideal business solutions to the clients and on-boarding the client. Further my responsibilities included finding potential partners to enhance the brand visibility in market by creating quality content to the client.
• Campaign Planning & Brand Solutions – Devising media plan & deliverables for clients branding needs through SportsCafe.in & NostraGamus.
• Campaign Optimization – Managing the client budgets, measuring the performances against the KPI’s by meticulously checking the preparing campaign reports, updating the client about day to day campaign progress.

• Account Management– I handled a overall client budget of $100000 per month. I made sure that client campaign goals are achieved within the campaign time frame. Increasing the client ad spends on the platform and made sure clients are happy with the systems.
• Media Planning& Optimization– Choosing right SSP platforms based on the geo-targets, choosing app and m-websites that are ideal for the campaign based on the campaign objectives and user targeting. Meticulously checking the performance reports regularly and changing the strategies in terms of budgeting and SSP targeting.
• Client calls & briefing – Attending client calls on a regular basis, taking their feedback & briefing the internal team about the campaign objectives and goals.
• Team Lead – I handled a team of 3 members including myself, sales manager & ad-ops manager to execute the campaigns & I also made sure that my team also reached the targets.

· Observing markets, making cold calls and pitching the Eenadu media to the prospects.

· Campaign planning, diligently packaging all media properties of Eenadu like Print, Digital, Magazine & Events to provide maximum exposure to the client.

· Coordinating with client and agency, collecting advertising materials and ensuring ads are released on time.

• I was part of investment pricing team helped the audit team by providing them the relevant historical datas of exchange traded stocks & bonds from various stock exchanges.