SRINIDHI N

2023 – Present: Leading Samsung’s Android XR Device Innovation – Platform Strategy & Customer-Centric Execution – Senior Director, Engineering

• Promoted to Senior Director in recognition of enterprise impact, strategic foresight, and successful leadership of Project Moohan—Samsung’s inaugural Android Extended Reality (XR) initiative.
• Led full-cycle design, development, and market adaptation of immersive Android XR devices, overseeing a 60+ member engineering team and driving strategic alignment with Samsung HQ (Korea), Google, and Qualcomm. Owned end-to-end product lifecycle from concept ideation through architecture, module delivery, release coordination, and post-launch optimization.
• Pioneered customer-centric platform features focused on latency, interactivity, and immersive usability—guided by consumer studies and real-world usage insights. Developed automated testing frameworks to address XR-induced motion challenges, saving 50+ man-months and elevating validation efficiency. This also won the bet efficiency initiative award from Samsung Corporate two years consecutively.
• Navigated Samsung’s cross-functional landscape, integrating efforts across engineering, product, UX, QA, and leadership stakeholders
• Championed a culture of speed, ownership, and passion, accelerating delivery timelines and instilling accountability across teams. Instrumental in driving 10+ patents in 2024-25 in the team.
• Strengthened the XR ecosystem through academic partnership via Samsung PRISM, mentoring university collaborators and enabling the creation of 30+ immersive applications.
• Cemented XR as a strategic growth vector in Samsung’s next-gen product roadmap through bold platform vision, stakeholder orchestration, and innovation leadership.

2020 – 2023: Head of 5G Services Group — Scaling Platforms for Billions of Users

• Directed a 5G group of 80+ engineers to deliver globally deployed services (VoNR, VoLTE, RCS, Multi-Device Experience) across 25+ mobile models and multiple monthly releases.
• Architected service platforms used in 300M+ Samsung devices annually, ensuring customer-first reliability and continuous feature enhancement.
• Drove platform evolution through AI/ML-based modules: voice diarization, jitter buffer optimization, real-time NLP translation, GAN-powered packet recovery—all reinforcing seamless user experience.
• Reduced operational costs by $1M+ through intelligent re-architecture of RCS deployments, aligning platform scalability with strategic efficiency.
• Instituted enterprise-grade DevOps frameworks—accelerating deployment velocity, boosting release quality, and saving 100+ man-months per year.
• Recognized as Samsung Inspiring Leader (2023) for combining technical depth with people-centric leadership, improving team satisfaction scores (from 72% to 80%).

Career Advancement & Strategic Technology Leadership (2008 – 2020)

• Rose from Lead Engineer to Group Head, building real-time multimedia platforms (VoLTE, RCS, PTT) for communication services deployed worldwide.
• Forged strong alliances with Google, Qualcomm, and internal Samsung teams to ensure platform alignment and stakeholder buy-in across product roadmaps.
• Scaled engineering operations through targeted hiring, mentorship, and leadership development programs, fostering adaptive and resilient teams.
• Strategized technology transitions from VoLTE to next-gen platforms in AI Audio/Video, Split Computing, and XR—leading to 12 out of 24 Samsung patents in 2022 from newly initiated portfolios(including co-author of 5 patents)

• Led the end-to-end development and deployment of a carrier-grade IMS Application Server, architected for five-nines (99.999%) reliability and high availability across multi-site infrastructures. Delivered platform-scale telephony solutions for major global operators like KDDI (Japan) and AT&T (USA), enabling secure, uninterrupted service for four million subscribers.
• Mentored a core engineering team of 5 engineers, while collaborating with 10+ cross-functional peer teams across development, QA, and system integration. Spearheaded technical documentation—from refining customer requirements to system architecture and multi-release design blueprints.
• Developed and integrated advanced telephony services including Call Waiting, Three-Way Calling, and Conference Calling, enhancing end-user capabilities across global deployments. This innovation led to 3 granted patents and 3 peer-reviewed technical white papers, underscoring originality and domain impact.
• Contributed to 3GPP standardization efforts, aligning IMS feature implementations with global interoperability guidelines and strengthening Samsung’s footprint in next-gen communication protocols.
• Engineered an upgrade to the active-backup high-availability system, achieving near-zero downtime and full fault tolerance—critical for real-time service reliability and regulatory compliance.

• Engineered DSP MultiSpan cards for Soft Switches and Media Gateways, contributing to high-performance communication infrastructure solutions for UTStarcom, enabling scalable deployment in telecom environments.
• Played a pivotal role in translating complex requirements into robust system implementations supporting real-time voice and data services.
• Served as the primary escalation contact for global clients, including BSNL (India) and AT&T (USA), resolving mission-critical issues and maintaining high service satisfaction across international deployments.