Summary
Overview
Work History
Education
Skills
Languages
INVOLVEMENT
Timeline
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Akhil Srinivas

Summary

Digital Marketing Specialist with extensive expertise in managing and optimizing ad campaigns across social media and digital platforms to drive business growth. Proficient in leveraging data analysis, content strategy, and performance tracking to deliver measurable results. Skilled in creating dynamic, ROI-focused marketing strategies that align with business objectives and adapt to market trends. Recognized for creativity, strategic collaboration, and a proactive approach to leveraging the latest digital marketing tools and techniques. Adept at identifying opportunities for growth, enhancing brand visibility, and fostering customer engagement through innovative and data-driven campaigns.

Overview

3
3
years of professional experience

Work History

Freelancer

Freelance
Hyderabad
05.2024 - Current
  • Executed multi-channel campaigns, boosting client ROI across Google Ads, Facebook Ads, and Instagram.
  • Conducted market research and competitor analysis to tailor high-impact marketing strategies.
  • Managed and optimized advertising budgets up to [specific amount] for maximum performance.
  • Used tools like Google Analytics and SEMrush to analyze performance and report insights.
  • Led content marketing initiatives, including email campaigns and social media management.
  • Built strong client relationships, delivering consistent, results-driven marketing solutions.

Digital Marketing Specialist

Patronus
08.2023 - 07.2024
  • Strategically managed and optimized digital ad campaigns across multiple platforms, achieving a 20% increase in engagement and conversion rates.
  • Partnered closely with creative and product teams to align ad content with brand messaging, resulting in a 15% uplift in brand engagement and consistency.
  • Designed and executed A/B testing frameworks and conducted detailed performance analyses, refining strategies to maximize ROI on a $50,000 monthly budget.
  • Developed and implemented advanced retargeting campaigns, increasing customer return rates by 30% and significantly enhancing brand loyalty.
  • Streamlined campaign monitoring processes by introducing automated reporting tools, reducing reporting time by 25% and enabling quicker, data-driven decision-making.

DevOps Engineer

Bonbloc
08.2021 - 09.2023
  • Developed scripts to automate manual tasks, resulting in improved system efficiency and cost savings
  • Automated server provisioning and configuration management, resulting in faster deployment and easier maintenance
  • Investigated potential use cases where blockchain technology can add value to an organization's operations.
  • Analyzed system performance, identified bottlenecks, and implemented solutions to improve system throughput.
  • Created smart contracts to facilitate secure transactions on the blockchain platform.
  • Designed and developed blockchain technologies for diverse industry applications.

Education

Bachelor of Technology -

Vellore Institute of Technology
01.2019

Skills

  • Project Management
  • Social Media Management
  • Social Media Strategy
  • Email Marketing
  • Direct Email Marketing
  • Project Planning
  • Content Creation
  • Search engine optimization
  • Marketing automation tools
  • Agile project management
  • Google analytics
  • Influencer marketing strategies
  • Virtual event planning
  • Pay-per-click advertising
  • Viral marketing techniques

Languages

  • Telugu,
  • Hindi,
  • English

INVOLVEMENT

  • Managed social media pages to foster donor engagement and encourage contributions, leading to a growth in donor participation.
  • Crafted compelling digital ad content to increase fundraising visibility and reach.
  • Assisted in organizing and promoting educational webinars and workshops, ensuring high participation and positive feedback.

Timeline

Freelancer

Freelance
05.2024 - Current

Digital Marketing Specialist

Patronus
08.2023 - 07.2024

DevOps Engineer

Bonbloc
08.2021 - 09.2023

Bachelor of Technology -

Vellore Institute of Technology

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Akhil Srinivas