Srinivas Jayaram

· Led the product team to deliver a new digital experience for customers and partners, resulting in an increase of over 20% in online sales.

· Built a cross-functional team that included UX/UI designers, frontend developers, backend engineers, QA testers, content strategists and project managers to develop and launch Hybrid App ( Android / IOS ) within tight deadlines.

· Managed all aspects of the product lifecycle from ideation through release and post-release support

· Defined product vision and strategy and created detailed product roadmaps to ensure alignment with business goals.

· Managed budgets across multiple projects from ideation through delivery while ensuring quality standards are met at each stage of development.

· Created training programs for employees on Agile methodologies such as Scrum, which increased teams' productivity by 30%.

• BI & A
• Driving $5m large scale technology projects on Purchase Orders ( PO ) and Allocation ( JDA ) to realize business insights and benefits
• Estimate, track, and manage projects as well as the BI&A portfolio of projects
• Quantify resource requirements, estimate tasks, develop integrated timelines/project plans, and work with outsourced partners as required
• Orchestrate the deployment of resources (e.g., people, infrastructure, financial, informational, business, IT, external service providers, and third parties) in order to ensure successful project completion
• Create and manage communications and status to ensure frequent, accurate and timely communication to all stakeholders and to solidify commitment to the project
• Establish project measures to ensure that the project is on-time, on-budget and meets the customer's specifications
• Manage project budgets (capex and opex) with regular tracking and updates
• Participate in BI&A project activities such as scoping, design, testing, training, deployment, etc
• As required
• Collaborate with the business stakeholders and other members of the BI&A team such as the technical and operations teams, business analysts, and architects to ensure successful project outcomes
• Implement agile management ideals by facilitating exercises such as sprint planning and team leading standups
• Enact delivery upon completion of projects and ensure that delivery adheres to agile practices maintained by the company
• Oversaw developers’ progress on applications and applied principles of agile methodologies to keep project on track
• Coached team in optimal time utilization through concepts of scrum and agile management methodologies
• Led sprint reviews and daily scrum meetings to touch base with whole team and ensure that all members were performing satisfactorily
• Trained team members as well as the rest of the company staff in employing agile and scrum practices to improve work flow.

• Online Reputation Management / Guest Intelligence (SaaS application)
• Managed the entire product life cycle, lead strategic planning to achieve business goals by identifying and prioritizing development initiatives and setting timetables for the evaluation, development, and deployment of all web-based services
• Successfully on-boarded 100 + clients during first quarter of inception
• Identifying opportunities and risks for delivering the company's services as a web-based business, including identification of competitive services, opportunities for innovation, and assessment of marketplace obstacles and technical hurdles to the business success
• Managed digital marketing brand campaign including creative development, microsite development and mobile ad’s for clients
• Created engaging social media strategies and execution plans that cultivated audience, increased web presence and enhanced brand awareness of our clients
• Responsible for research and roll out of a comprehensive customer segmentation strategy for our clients
• Provided key insights on defined consumer profiles to the B2B sales and marketing teams
• Drove integration of defined customer segments into product marketing strategy and ultimately into sales management

• Lead the largest implementation of Microstrategy in Target India for Merch IQ Reporting
• Developed reports across various pyramids in the organization with a user base ranging from 500-1500
• Replaced legacy reports, eliminated adhoc reporting request through development of Microstrategy report catering to the business needs thereby saving around $2m to the company through expense optimization
• Worked on “Target Cartwheel” Reporting capturing Guest profile and helping the marketing team in recommendation of personalization offers
• Lead a team to build Natural Language Processing (NLP) model using the data provided by Bazaar Voice, build reporting solution on Items sentiment and helping the buying team to negotiate better with Vendors
• Led a team of 10+ across broad technical and business disciplines
• Focused teams on business objectives and tracked progress to ensure project milestones were completed on time, on budget and with the desired results
• Moved between agile and waterfall approaches depending on project specifics and client goals, creating detailed project road maps, plans, schedules and work breakdown structures
• Worked with leadership teams in USA and India for strategic initiatives for the pyramids, proposing alternatives, escalating risks, issues and partnering with all stakeholders for meeting goals & objectives for Target Corporation
• Developed and maintained status project tracking reports
• Details of processing were tracked down to the second in an attempt for continual process improvement
• While client communication was tracked at a high level, detailing risks and project progression.

• Lead BI team of 6+ supporting Merchandising pyramid
• Worked on Web-focus Reporting suite to build around 100-250 reports
• Facilitated project team to review project milestone status and risk mitigation plans for overall report development
• Status reviews and milestone progress were presented to executive management and the executive board team.

• Build statistical model (Cluster Analysis) to identify low volume stores that was causing inventory pile up , the model was implemented across 1500+ stores to effectively utilize the inventory and overcome out-of-stock challenges
• Trained New TM’s around 50+ on Merchandising basics and existing tools

• Provided custom analytics and reporting solutions using SAS BI Tools in the areas Merchandising planning, Merchandising presentation, Store segmentation and Space optimization, worked closely with MPLS team during execution of projects and ensuring on time delivery

• Building Sales History Model to evaluate sales forecast by SKU/ store location to drive improvement of inventory stock level and inventory allocation
• Identifying forecast issues and making recommendations to the replenishment components as appropriate.

• New Product tracking
• Providing essential information on Competitive sales volumes, market share, distribution, pricing, merchandising and promotional activities to the Manufacturers and retailers of fast moving consumer goods.

• Specialized in Savings A/c , Investment Account and Tax free Account
• Trained on Process Documentation and Process Mapping (as is)

• Insurance claim processing for Blue Cross Blue Shield TPA