Srinivas Katakam
Summary
An independent individual with positive attitude and highly motivated team player with excellent interpersonal skills Commitment towards work with proven track record in high volume concept and no breaches in SLA Focused person with success and results driven Optimist person who takes challenges as food for thought power.
Overview
6
6
years of professional experience
Work History
Country Head
WhyQ Pte Ltd
kualalumpur
05.2022 - Current
- Developed sales strategy based on research of consumer usage trends and market conditions. Performed monthly sales forecasting and competitive analysis to determine product performance levels and the need for new product developments.
- Created strategic service roadmaps for new initiatives.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Trained and developed exceptional leaders.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency, and help the company evolve and grow.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit by solving challenges and customer concerns for proactive resolution.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries by managing divisional marketing, advertising, and new product development.
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Met strict deadlines, coordinated moving parts in the product team, and orchestrated a well-designed flow.
- Translated highly technical information to investors and senior board members and aligned product strategy with the market.
- Developed & Evaluated the company's investment potential with thorough assessments of historical data, operational activities, and future objectives by deepened investor relationships to cement profitable partnerships.
- Improved financial status by analyzing results, monitoring variances, and recommending actions to management staff.
- Coordinated with the creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Designed, implemented, and enhanced national marketing initiatives to maximize outreach and product sales.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market by deploying well-coordinated campaigns, events, and public relations strategies to promote a brand.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
- Led change and transformation across business areas to deliver benefits and align company resources by monitoring and coordinating workflows to optimize resources.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Observed each employee's strengths and initiated a mentoring program to improve areas of weakness.
- Developed and implemented a high-quality work environment as measured through employee satisfaction ratings.
- Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands.
- Continually evaluated marketplace trends and oversaw competitive intelligence gathering within markets and service lines.
- Delivered high-quality administrative support and management, planning, and policy assistance to board members.
- Defined and integrated roles, responsibilities, and processes for the business team and data management organization.
- Maintained P&L and shouldered corporate fiscal responsibility.
CITY HEAD(s)
KHATABOOK
AP & Telangana
03.2020 - 02.2022
- Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies.
- Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
- Set up and lead the team to achieve merchant acquisition goals and targets.
- Track progress against plan by implementing strong processes & review mechanism using well - defined metrics.
- Monitor competition activity in key accounts and ensure appropriate response strategies are formulated and implemented ,Share best practices internally for growth of the larger team.
- Set up and drive the team to achieve active merchant targets through effective servicing & Ensuring effective deployments, training and farming of merchants acquired,Plan, assess & implement monetization avenues.
- Working on Distributor & Retailer Project, to connect them on single platform and solving the unsolved challenges.
- Contributions in the areas of leadership development, employee engagement, organization development and capacity building, Work with internal stakeholders including Marketing, Customer experience.
- Maintained P&L and shouldered corporate fiscal responsibility, resulting in balancing the Cost Optimization.
Deputy City Head ( Growth)
ORAVEL STAYS PVT LTD
AP & Telangana
09.2017 - 02.2020
- Retain/acquire new accounts/clients in the specified region/ market.
- Manage the entire sales process effectively from query generation to payment.
- Review & maintain monthly sales tracker, plan and execute market site visits as agreed with Region.
- Create processes, define, analyse and act on the Performance Matrices in rebuilding the budget hotel industry.
- Share regular feedback on market conditions, competition, pricing and other factors influencing sales.
- Service-oriented style with professional presentations skills.
- Partnering with marketing teams for understanding customer's journey, behavior & trigger points and identifying targets for specific marketing programs.
- Exploring marketing avenues to effectively build consumer preferences through effective branding & business development activities.
- Identifying & networking with financially strong & reliable channel partners, resulting in deeper market penetration and improved market share.
- Managing existing accounts to ensure business sustainability and maintaining relationships with customers to achieve repeat/ referral business.
- Identifying competitive intelligence needs for the business, leading research & analysis efforts, developing tactical recommendations for the business.
- Manage the P&L of the City.
- Influence owners with initiatives that result in enhancement of Take rate.
- Drive adherence of OYO standards and quality measures.
- Identify challenges and devise initiatives that can elevate customer experience.
- Set up rhythm for meeting with owners to solve for complex owner issues and resolve any escalations Work and coordinate with central teams to drive various initiatives across portfolio.
- Drive cost consciousness to improve Operations efficiency.
- Drive owner engagement to maintain customer experience in properties.
- Leverage relations with owners to drive proactive resolution of issues.
Sales & Operations
THOMAS COOK INDIA LIMITED
AP & Telangana
06.2016 - 09.2017
- Ability to achieve targets and handle multiple functions and activities in high-pressure environments with tight deadlines while conforming to predefined process parameters.
- Ensure highest level of customer services in every transaction.
- EOD reconciliation's.Thorough knowledge of RBI Guidelines.
- Acquisition of new business partner in view of spreading business.
- Sales & Purchases of Foreign Exchange currency.
- Swift payments to different countries by making intellectual deals.
- Monitoring the overall functioning of process, identifying for improvements in payments.
- Needs to take care of audit and to ensure it goes smoothly.
Education
B.H.M , B.Sc ( H& HA) - Ministry of Tourism-Govt Of India
Institute Of Hotel Management Catering Technology & Applied Nutrition
CHENNAIMBA - Micro Masters
IIMBx
Bangalore2022
Skills
- Branding
- Competitive intelligence
- Stock Management
- Research
- Sales expertise
- Problem-solving strength
- Revenue generation
- Interpersonal communication skills
- Stakeholder Management
- P&L Management
- Business Leadership
- Performance Optimization Strategies
- Strategic Direction
- Budgeting and Expenditures
Languages
Telugu
Native language
Telugu
Proficient
C2
English
Proficient
C2
Hindi
Upper intermediate
B2
Tamil
Intermediate
B1
Hobbies
Nunchak,Skatting,Travelling
Timeline
Country Head
WhyQ Pte Ltd
05.2022 - Current
CITY HEAD(s)
KHATABOOK
03.2020 - 02.2022
Deputy City Head ( Growth)
ORAVEL STAYS PVT LTD
09.2017 - 02.2020
Sales & Operations
THOMAS COOK INDIA LIMITED
06.2016 - 09.2017
B.H.M , B.Sc ( H& HA) - Ministry of Tourism-Govt Of India
Institute Of Hotel Management Catering Technology & Applied Nutrition
MBA - Micro Masters
IIMBx
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