SRINIVAS Vinnakota
Senior Sales And Marketing Professional
Bengaluru,Karnataka
Summary
Multi-faceted Sales and Marketing professional promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 24-year progressive career background combined with dedication to corporate growth and development.
Overview
6
6
years of post-secondary education
25
25
years of professional experience
Work History
Regional Sales Manager
Spacewood Office Solutions Pvt Ltd
BANGALORE, KARNATAKA
05.2019 - Current
- Spacewood Office Solutions Pvt Ltd(SOS) is a Nagpur based modular furniture manufacturer having Pan India presence.
- Responsible for Bangalore branch performance in terms of Sales and receivables.
- Researched customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Periodically updating influencers like Architect & PMCs about new product and services and understanding new design trends.
- Working closely with R&D team for development of new products, improvement of existing products to meet the changing market requirements and effectively compete with major brands.
- Boosted customer satisfaction scores by addressing and correcting problems quickly.
- Collaborated with the Design & QS Teams on preparing quotes as well as Product Presentations, Negotiations and closing the deals of Seating and Furniture enquiries.
- Identified and pursued new business leads to expand customer base.
Regional Head Sales & Marketing
Frontier Modular Designs Pvt Ltd,
Bangalore, Karnataka
07.2015 - 04.2019
- Frontier Modular Designs Pvt Ltd Is a Bangalore based modular furniture having presence in Hyderabad, Chennai, Pune & Mumbai.
- Collaborated with Senior Management in developing and implementing strategies for building & positioning of Frontier brand among top South Indian modular furniture bands.
- Enhanced marketing exposure through effective website content management and direct correspondence with potential clients.
- Responsible for Bangalore, Chennai and Hyderabad Branches performance.
- Sales & Marketing budgeting for Bangalore, Chennai and Hyderabad Branches.
- Recruitment and Training of Sales Team.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Participated in industry organization and trade shows to gather competitive and industry intelligence.
- Worked closely with R&D team for development of new products, improvement of existing products to meet the changing market requirements and effectively compete with major brands.
- Guided the Design Team on preparing quotes as well as supporting sales team in Product Presentations, Negotiations and closing the deals of Seating and Furniture enquiries.
- Mentoring Sales & Support Team consisting of 10 members to improve on performance.
Business Head
Bearys Innomarketing Pvt. Ltd
Bangalore, Karnataka
08.2013 - 07.2015
- Bearys Innomarketing is the dealer for Herman Miller products in Bangalore.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Collaborated with Herman Miller Team to support business objectives and client acquisition.
- Leading operations for Retail & Projects division for Herman Miller & Associated company product lines.
- Showroom management for Retail Sales.
- Liaison with Herman Miller India & Associate Company teams for Tender Participations, Costing and Mock ups.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Planned marketing initiatives and leveraged referral network to promote business development.
- Conducted cold- calls to prospect external lead sources and advance sales process.
Consultant
Vishal Ergonomics Pvt Ltd
Bangalore, Karnataka
05.2011 - 08.2013
- Vishal Eronomics Pvt Ltd is a Commerical seating manufacturer based at Hyderabad
- Responsible for evaluating Bangalore market and setting up operations for VSPL.
- Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues
- Conducted meetings with clients to determine project intent, requirements and budgets.
- Authored detailed work plans to meet business priorities and deadlines.
- Giving inputs to Management about market trends and advising them on the product portfolio and Strategic alliances.
Regional Manager-South India
Monarch Ergonomics India Pvt. Ltd
Hyderabad, Andhra Pradesh
05.2009 - 04.2011
- Monarch Ergonomics India Pvt Ltd is Indian Channel Partner for Merryfair seating products.
- Leading operations for southern states consisting of 4 Branches and 5 Channel Partner.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Steering Procurement of Workstations from China Factory & coordinating with Project Team for executing installation as per schedule.
- Guiding the Design Team on preparing quotes as well as supporting sales team in Product Presentations, Negotiations and closing the deals of Seating and Furniture enquiries.
- Mentoring Sales & Support Team consisting of 25 members to improve on performance.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Drove business development and customer acquisition initiatives to accomplished strategic objectives.
- Targeted prospects in other territories through careful research of competitor products, services and trends.
Assistant Manager-SME
BP Ergo Ltd, Erstwhile Blow Plast Ergonomics Ltd
Bangalore , Karnataka
05.2008 - 04.2009
- Steered key Projects of Bangalore City.
- Conducted regular meetings with Channel Partners & revived 2 Dormant Dealers.
- Set and enforced policies focused on increasing Channel Partner productivity and strengthening operational efficiency.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
Relationship Manager
Century Plyboards (I) Ltd
Bangalore, Karnataka
11.2002 - 04.2008
- Spearheaded a sales team of 3 members for Projects Division in Bangalore Branch.
- Maintained outstanding under control.
- Handled Particle Boards Division for Bangalore, Revived OEM’s like V3 Engineers, Featherlite, etc.
- Generated new business and referral clients in partnership with financial advisors and branch team.
- Doubled the Contribution of Project Sales to overall sales.
- Built and maintained relationships with new and existing clients while providing high level of expertise.
Sr. Executive
Gati Corporation Ltd
01.1996 - 10.2002
Education
MBA - Marketing Management
Andhra University
Vishakhaptnam 02.1992 - 05.1994
B.Com -
Nagarjuna University
04.1988 - 05.1991
P.G.Diploma - Industrial Relations & Personnel Management
Annamalai University
05.1991 - 06.1991
P.G. Diploma - Computer Applications APTECH
APTECH
01.1991 - 02.1992
Skills
Exploring potential business avenues thereby achieving increased business growth and initiating market development effortsConducting competitor market analysis for keeping abreast of prevalent market structure and enhancing market penetrationKey Account ManagementIdentifying and networking with prospective clients, generating business from existing accounts and achieving increased salesDigital Media & Social Media ManagementTeam Management
Timeline
Regional Sales Manager
Spacewood Office Solutions Pvt Ltd
05.2019 - Current
Regional Head Sales & Marketing
Frontier Modular Designs Pvt Ltd,
07.2015 - 04.2019
Business Head
Bearys Innomarketing Pvt. Ltd
08.2013 - 07.2015
Consultant
Vishal Ergonomics Pvt Ltd
05.2011 - 08.2013
Regional Manager-South India
Monarch Ergonomics India Pvt. Ltd
05.2009 - 04.2011
Assistant Manager-SME
BP Ergo Ltd, Erstwhile Blow Plast Ergonomics Ltd
05.2008 - 04.2009
Relationship Manager
Century Plyboards (I) Ltd
11.2002 - 04.2008
Sr. Executive
Gati Corporation Ltd
01.1996 - 10.2002
MBA - Marketing Management
Andhra University
02.1992 - 05.1994
P.G.Diploma - Industrial Relations & Personnel Management
Annamalai University
05.1991 - 06.1991
P.G. Diploma - Computer Applications APTECH
APTECH
01.1991 - 02.1992
B.Com -
Nagarjuna University
04.1988 - 05.1991