SRINIVASA P R
Bengaluru
Summary
Results-oriented professional with 23+ years of experience in retail sales operations, business development, inventory and staff management, visual merchandising, customer service, and channel management. Proven track record of driving growth in dynamic retail environments through innovative strategies, operational excellence, and team leadership. Skilled in launching and scaling stores, managing multi-functional teams, and enhancing customer experiences to achieve business objectives.
Overview
20
20
years of professional experience
Work History
General Manager (Operations & Business Development)
SKANDHANSHI RETAIL PVT LTD (BEAUTE&NUTRIE)
10.2023 - Current
- Developed and executed a competitive business development and sales strategy across the assigned territory for Health and Beauty products, managing 30 stores with an annual turnover of ₹26 crores (Bangalore: 13, Hyderabad: 12, Chennai: 3, Kerala: 2 stores)
- Led and motivated a team of 110 employees, driving improvement in customer satisfaction
- Spearheaded a collaborative approach that resulted in increased productivity and boost in employee morale as measured by annual engagement surveys
- Provided regular reports to senior management, helping track key business indicators, including sales, stock movement, and customer feedback, which contributed to a 20% improvement in operational efficiency
- Ensured operational hygiene and discipline across 3 regions, leading to a 50% reduction in compliance issues and operational errors
- Collaborated with cross-functional teams to ensure timely and successful NSO (new store openings)
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Formulated policies and procedures to streamline operations.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Assisted in recruiting, hiring and training of team members.
Senior Manager (Operations & Business Development)
SKANDHANSHI RETAIL PVT LTD (BEAUTE&NUTRIE)
03.2022 - 09.2023
- Successfully lead a team of 15+ employees, ensuring high levels of motivation, performance, and customer satisfaction.
- Conduct regular training sessions and performance evaluations to foster a positive, productive work environment.
- Achieved 10% increase in YTD sales by implementing effective sales strategies, promotional activities, and customer engagement techniques.
- Monitored inventory levels and analyzed sales data to optimize stock and reduce shrinkage.
- Consistently exceeded customer service goals by training staff on delivering exceptional service and handling complex customer issues.
- Oversaw ordering, stock rotation, and in-store visual merchandising to improve product visibility and increase sales.
- Streamlined store operations, including staffing schedules, cash management, and daily opening/closing procedures, to improve efficiency.
Regional Manager (Operations)
HEALTH AND GLOW PVT. LTD
05.2018 - 03.2022
- Formulated & implemented competitive business development and sales strategies for Health and Beauty products across 35 stores, with an annual turnover of ₹70 crores (Bangalore 31, Mangalore 3, Tumkur 1)
- Led and motivated a team of 150 employees, driving a improvement in customer satisfaction and achievement of sales targets by 100-105%% year-over-year
- Provided regular reports to senior management on business conditions, competitor activities, and customer feedback
- Managed stock movement and store cash handling processes, resulting in a 30% decrease in stock losses and improvement in cash management accuracy
- Drove regional profitability, surpassing both top-line and bottom-line targets by 105% to 110% each quarter
- Identified and secured six high-potential store locations, leading to achieving breakeven within six months
- Launched and successfully implemented an Omni-channel strategy, which boosted online sales by 4% and improved customer engagement across multiple touchpoints
- Developed action plans to resolve ground-level operational issues and ensured operational discipline
Area Manager (Operations)
HEALTH AND GLOW PVT. LTD
04.2007 - 04.2018
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
- Resolved conflicts promptly to promote positive environment for customers.
- Supervised various locations, enforcing high-quality standards of operation.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
Store Manager (Operations)
HEALTH AND GLOW PVT. LTD
01.2005 - 12.2007
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Assisted in recruiting, hiring and training of team members.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Completed point of sale opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Reported issues to higher management with great detail.
Education
Bachelor of Arts -
Bangalore University
Bengaluru01.2009
Certification in Retail Management -
RPG Institute of Retail Management
RPG01.2001
Skills
- Sales & Operations Management
- Inventory Management & Control
- Cost Control & Expense Management
- Team Leadership & Manpower Management
- Customer Experience & Relationship Management
- Omni-Channel Retail Strategy
- Strategic site selection and analysis
- Market Analysis & Competitive Strategy
- Store Layout & Retail Space Management
- NSO – Cross functional coordination
Accomplishments
- Successful Store Launches, Spearheaded the launch of 30 stores in 30 months for a high-growth startup, significantly expanding brand presence and market share.
- Awards & Recognition, Received the GEM Award for exceptional performance in sales, digital learning execution, store layouts, display elements, and in-store activities (Qtr 1 – 2019).
- Best Store Manager Award, Best Store Manager Award (2006-07) for outstanding sales, shrink control, store standards, and customer service at the country level.
- Business Growth, Implemented a Prototype model (Promoter-free) for stores, leading to a 10-15% LFL growth from the first month of operation.
- Automation & Efficiency, Led the development of retail workforce automation to enhance productivity and streamline store and backend operations.
Languages
English
Hindi
Kannada
Tamil
Telugu
Personal Interests
- Passion for innovative retail strategies
- Mentoring
- Continuous learning
Technical Skills
- Proficient in MS Office Suite
- ERP systems
- Retail management software
Timeline
General Manager (Operations & Business Development)
SKANDHANSHI RETAIL PVT LTD (BEAUTE&NUTRIE)
10.2023 - Current
Senior Manager (Operations & Business Development)
SKANDHANSHI RETAIL PVT LTD (BEAUTE&NUTRIE)
03.2022 - 09.2023
Regional Manager (Operations)
HEALTH AND GLOW PVT. LTD
05.2018 - 03.2022
Area Manager (Operations)
HEALTH AND GLOW PVT. LTD
04.2007 - 04.2018
Store Manager (Operations)
HEALTH AND GLOW PVT. LTD
01.2005 - 12.2007
Bachelor of Arts -
Bangalore University
Certification in Retail Management -
RPG Institute of Retail Management
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