Srinivasa Rao

• Identified and evaluated marketing strategies aligned with company objectives and market trends.

Led marketing strategy and brand management for ADAMA India's portfolio, driving revenue growth.

Developed go-to-market strategies for new product launches, ensuring strong market presence.

Strengthened digital marketing efforts to enhance brand visibility and customer engagement.

Enabled sales teams through effective training and marketing collateral to maximize success.

Conducted market research to inform data-driven decision-making processes.

Collaborated with cross-functional teams to ensure business alignment and operational efficiency.

Built and mentored a high-performing marketing team, fostering innovation and leadership.

Contributed to vision for 20% CAGR growth in Horticulture business over three years.

Designed and defined 36 trial protocols for CP molecules and tailored solutions across 12 key crops.

Established over 300 trials in critical geographies to assess product effectiveness.

• Presented key success stories and trial outcomes to stakeholders through 40+ virtual tours during pandemic.

Managed herbicide portfolio growth in APAC region, generating business value of 58M€ in 2018.

Defined fitment geographies and resistance management tank mix strategy for Council activ.

Redesigned Council activ strategy to enhance positioning in pre-emergent segment for transplanted rice.

Developed storyline for Rotboellia management, defending and growing Tembotrione volumes to €19 million by 2018.

Collaborated with AD team to evaluate protocol for pipeline products addressing challenging wheat sowing situations.

• Initiated regulatory trials for two key wheat projects, resolving uncertainty on COGS & FIM vs FI.