SRINIVAS SOMAYAJULU
Chennai
Summary
Extensive 22-year background in banking, focusing on revenue generation and market expansion. Proven ability to deliver customer-focused services and foster long-term relationships that enhance business performance. Skilled in strategic decision-making and technology integration for product innovation and growth. Strong leadership capabilities in team development and operational planning, with a track record of executing successful business strategies in collaboration with senior executives.
Overview
23
23
years of professional experience
Work History
Executive Vice President- Consumer Banking
Kotak Mahindra Bank
Chennai
04.2024 - Current
- Increased market share for liabilities and asset products through targeted customer acquisition campaigns.
- Established strategic partnerships aligned with key industry trends such as IPO, ODI, and FDI.
- Strengthened brand presence by implementing affluent segment approaches in product offerings.
NRI Business Relationship & Sales Head
IDFC FIRST Bank
Mumbai
01.2023 - 01.2024
- Spearheaded affluent NRI business across products, programs, and distribution channels.
- Managed end-to-end solutions for diverse lifecycle needs of Non-Resident Indian clients.
- Developed successful go-to-market strategic partnerships with VHS and alternative digital sources.
Business Head - Corporate Salary
IDFC FIRST Bank
Mumbai
01.2021 - 01.2024
- Achieved internal promotion to Business Head of Employee Banking in under two years.
- Expanded Corporate Salary Business from 800 crore to 9,000 crore within three years.
- Developed effective microsites and employee engagement activities to enhance account sourcing.
- Implemented robust digital models that significantly improved business outcomes.
Regional Head, Branch Banking
IDFC FIRST Bank
Chennai
09.2019 - 07.2021
- Scaled brand presence of IDFC First Bank from 3 to 41 branches in under two years.
- Achieved incremental business volume of approximately 5,500 crores within a short timeframe.
- Executed multiple product launches, including credit cards and retail loans, to drive growth.
- Enhanced business banking assets by implementing strategies for significant market penetration.
Area Business Manager
Kotak Mahindra Bank
01.2014 - 01.2019
- Achieved P&L break-even through strategic turnaround initiatives within a short timeframe.
- Drove growth of liability book by 1,500 crore through effective leadership and decision-making.
- Spearheaded strategic zone decisions to enhance operational effectiveness and market positioning.
Cluster Head -Branch Banking
ICICI Bank
01.2005 - 01.2014
- Used technology as a tool and product as a modernizer to build CASA book
- Strived for the best customer service through enhancing ambiance, degree of difference such as Club elite and Privilege banking
- Focused on CASA - book building by leveraging technology
Channel Sales Manager - Postpaid
Bharti Airtel
01.2004 - 01.2005
Branch Manager
Allianz Bajaj Life Insurance
01.2002 - 01.2004
Education
MBA - PGDBM - Satellite
XLRI
JamshedpurBSC - Computer Science
Sri Ramakrishna Vidyalaya
CoimbatoreSkills
- Market analysis and financial forecasting
- Strategic partnerships and brand management
- Digital marketing and customer acquisition
Timeline
Executive Vice President- Consumer Banking
Kotak Mahindra Bank
04.2024 - Current
NRI Business Relationship & Sales Head
IDFC FIRST Bank
01.2023 - 01.2024
Business Head - Corporate Salary
IDFC FIRST Bank
01.2021 - 01.2024
Regional Head, Branch Banking
IDFC FIRST Bank
09.2019 - 07.2021
Area Business Manager
Kotak Mahindra Bank
01.2014 - 01.2019
Cluster Head -Branch Banking
ICICI Bank
01.2005 - 01.2014
Channel Sales Manager - Postpaid
Bharti Airtel
01.2004 - 01.2005
Branch Manager
Allianz Bajaj Life Insurance
01.2002 - 01.2004
MBA - PGDBM - Satellite
XLRI
BSC - Computer Science
Sri Ramakrishna Vidyalaya
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