Srinivasan G
Karamadai
Summary
- Experienced Business Excellence and Analytics specialist with 15+ years in data analytics and sales intelligence. Proven ability to design and implement enterprise reporting systems that enhance data workflows and business decision-making. Skilled in forecasting and commercial analytics, aligning with strategic priorities to improve sales performance. Acknowledged for building effective partnerships and achieving process improvements in fast-paced environments.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Business Excellence – Project Manager
Hindustan Coca-Cola Beverages Pvt. Ltd
05.2024 - Current
- Managed end-to-end project lifecycles, ensuring compliance with governance frameworks and successful delivery.
- Conducted Cost-Benefit Analysis to secure stakeholder approvals for change requests.
- Developed implementation plans, timelines, and progress tracking to ensure seamless project execution.
- Collaborated with cross-functional teams to manage dependencies and mitigate risks effectively.
- Provided structured communication to stakeholders regarding project status and challenges.
- Delivered enterprise-wide transformation programs with robust governance and quality controls.
- Assessed and prioritized change proposals based on business impact and clarity of requirements.
- Created frameworks that enhanced change maturity and established reusable delivery assets.
Team Leader Reporting Insights
Hindustan Coca-Cola Beverages Pvt. Ltd
Bangalore
04.2017 - 03.2024
- Identified growth opportunities and operational gaps through continuous performance analysis.
- Designed advanced analytical models for actionable insights from complex datasets.
- Collaborated with cross-functional teams to assess cost and revenue drivers, enhancing efficiency.
- Developed interactive dashboards and standardized reports to improve decision visibility.
- Recommended insight-driven operational enhancements, strengthening KPIs across sales functions.
- Led strategic sales operations and analytics initiatives successfully.
- Drove Channel Loyalty Programs initiative, recognized as one of global Top 8 programs; awarded Pan-India Top Performer – Analytics.
Data Analyst – Team Leader
Hindustan Coca-Cola Beverages Pvt. Ltd
Bangalore
04.2014 - 03.2017
- Enhanced demand forecasting accuracy and execution effectiveness through development of predictive and diagnostic models.
- Designed and maintained MIS dashboards and reporting templates to streamline business reviews.
- Analyzed data patterns to identify trends and risks, supporting leadership decision-making.
- Strengthened data quality with validation mechanisms and standardized documentation practices.
- Collaborated with sales, finance, operations, and technology teams to align KPI measurement frameworks.
- Presented performance insights at monthly and quarterly leadership forums to drive strategic discussions.
- Mentored analysts to elevate team capabilities in reporting and data interpretation.
- Standardized analytics practices, improving forecasting precision and KPI transparency.
MIS Executive
Hindustan Coca-Cola Beverages Pvt. Ltd
Coimbatore
04.2012 - 03.2014
- Produced periodic MIS reports detailing execution metrics, productivity indicators, billing accuracy, and compliance across regions.
- Coordinated with internal teams and external vendors to oversee paper cup inventory and asset processes.
- Delivered insights on volume analysis and promotion effectiveness to inform sales leadership decisions.
- Established BOP master data and developed daily tracking tools for ongoing performance assessment.
- Prepared performance scorecards to support incentive calculation processes.
- Addressed compliance variances through continuous monitoring in collaboration with field teams.
- Enhanced MIS reliability via system improvements, dashboard upgrades, and refined documentation.
- Managed ₹5 Coke Splash Bar initiative from inception to completion; tracking method adopted nationwide.
Sales Coordinator
Hindustan Coca-Cola Beverages Pvt. Ltd
Coimbatore
03.2008 - 03.2012
- Monitored primary and secondary sales across territories, distributors, and frontline teams
- Conducted SKU-, town-, and outlet-level volume analysis
- Generated execution, coverage, and expansion insights to support field effectiveness
- Oversaw distributor inventory closures and supply reconciliation
- Analyzed capability metrics to identify skill gaps and training needs
- Supported zonal reporting and operational coordination
- Developed analytical reports used by senior leadership to evaluate market investment efficiency and growth outcomes
Prepaid Coordinator
Reliance Info Communications Ltd
Coimbatore
06.2006 - 02.2008
- Tracked daily activation metrics and KPI summaries for management review.
- Administered distributor recharge allocations to enhance resource utilization.
- Evaluated partner performance, initiating corrective actions based on assessments.
- Maintained secondary sales uploads and prepared daily sales summaries for strategic planning.
Education
M.S.IT & Management -
Madurai Kamaraj University
VHNSN College -Virudhunagar04-2005
B.SC - Zoology
Madurai Kamaraj University
VHNSN College -Virudhunagar04-2003
Skills
- Project management and change requests
- Stakeholder engagement and requirements analysis
- Cross-departmental collaboration
- Insight generation through data analysis
- Reporting for business reviews and MIS
- Excel for advanced data solutions
- Business planning with forecasting trends
- Reporting with Azure SQL and Power BI tools
- Analytics for sales performance
- CRM workflow management strategies
- Dashboards for performance metrics tracking
- Efficiency improvements via process automation
- Knowledge enablement through team leadership
Certification
Azure, SQL & Power BI Certification, HCCB Digital Academy (StackRoute–NIIT), 07/2024, 10/2024
Rewards Recognition
- Drove the HCCB Channel Loyalty Programs initiative, shortlisted among the Global Top 8 under Best Channel Marketing Initiative from 1,000+ international submissions judged by 150 industry leaders.
- Recognized as Pan-India Top Performer – Analytics for delivering high-impact, data-driven channel marketing outcomes.
Languages
English Tamil Telugu Malayalam
Diversity Inclusion - Status
Recognized as a Person with Disability (PwD); eligible for diversity-focused hiring programs.
Personal Information
- Father's Name: (Late) S. Gopal
- Date of Birth: 04/18/82
- Gender: Male
- Marital Status: Married
Timeline
Business Excellence – Project Manager
Hindustan Coca-Cola Beverages Pvt. Ltd
05.2024 - Current
Team Leader Reporting Insights
Hindustan Coca-Cola Beverages Pvt. Ltd
04.2017 - 03.2024
Data Analyst – Team Leader
Hindustan Coca-Cola Beverages Pvt. Ltd
04.2014 - 03.2017
MIS Executive
Hindustan Coca-Cola Beverages Pvt. Ltd
04.2012 - 03.2014
Sales Coordinator
Hindustan Coca-Cola Beverages Pvt. Ltd
03.2008 - 03.2012
Prepaid Coordinator
Reliance Info Communications Ltd
06.2006 - 02.2008
M.S.IT & Management -
Madurai Kamaraj University
B.SC - Zoology
Madurai Kamaraj University