Srinivasan SP

In Creative Synergies Group, our focus areas are Digital Technology and Digital Engineering Services, serving various segments such as Manufacturing, Automotive, ISVs (Independent Software Vendors), EdTech, and more.

• Built and scaled inside sales operations to drive lead generation, appointment setting, and pipeline management processes
• Led a team of 15+ SDRs, optimizing outbound and inbound strategies, resulting in increased SQL volume and pipeline growth
• Collaborated with marketing to design and execute targeted outbound campaigns, achieving millions in pipeline value for digital technology and engineering services

• Developed and implemented outbound and inbound lead generation strategies, producing a steady stream of SQLs and appointments
• Managed a team of 25+ SDRs, driving KPIs for lead qualification and pipeline management
• Spearheaded multi-channel campaigns across email, phone, and social media, generating millions in sales pipeline value and increasing sales qualified meeting volume.

• Established end-to-end lead generation and appointment-setting processes, driving significant pipeline growth for endpoint management solutions
• Managed a team of 10+ SDRs, ensuring high-quality lead generation through outbound prospecting, email marketing, and data enrichment

• Created a multi-touch, multi-channel lead generation strategy, producing high volumes of appointments and generating millions in sales opportunities
• Worked cross-functionally to optimize lead nurturing, increasing conversion rates and ensuring the steady flow of SQLs.

Transitioned from Comodo Cyber Security to LDG Solutions, where LDG was specifically established to handle marketing and lead generation services exclusively for Comodo Cyber Security and its group companies. In this role, I focused on driving sales pipeline growth, generating qualified leads, and implementing targeted marketing strategies to support Comodo's Cyber Security solutions across various business units.

• Led and optimized multi-touchpoint, multi-channel lead generation strategies, significantly increasing the volume of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for Comodo’s products and services
• Managed and mentored a high-performing team of 125+ Sales Development Representatives (SDRs), overseeing activities such as cold calling, email marketing, third-party lead generation, influencer channels, data enrichment, and web chat support, ensuring a steady flow of qualified leads
• Generated over 9,500 sales-qualified appointments, contributing to $10.2 million in revenue and a $70 million sales pipeline through effective appointment-setting and pipeline management strategies
• Collaborated with internal teams and external influencer marketers to host promotional webinars and campaigns, boosting brand visibility, expanding the sales pipeline, and enhancing Comodo’s market presence.

• Implemented a comprehensive lead generation strategy, driving $1M in sales from two major e-commerce projects
• Built and maintained relationships with channel partners in the USA, Middle East, and India, enhancing the lead generation pipeline
• Established key lead qualification metrics to ensure high-quality appointments were set with prospective clients

• Managed the full lifecycle of lead generation, from list building and outbound campaigns to setting appointments for sales teams
• Generated over $1 million in revenue by introducing 100+ new clients and organizing 250+ product demos and 35+ webinars
• Established a consistent flow of SQLs by implementing targeted email and LinkedIn campaigns, and setting measurable lead generation KPIs

• Built appointment setting processes for educational and retail technology solutions, increasing sales pipeline opportunities and lead flow
• Managed a data research team to append and qualify leads, driving increased appointments and conversions.