Srinivasa Rao Gurasala

To work in the field of Analytics and Reporting and secure a good position where I can effectively contribute my skills for the mutual benefit of the organization and myself. I would be able to deliver the best of my knowledge and utilize the skills, implement, and contribute towards the new technologies. Enthusiastic Data Analyst eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of Common responsibilities for Data Analysts include extracting data using special tools and software, responding to data-related queries, setting up processes to make data more efficient, analyzing and interpreting trends from the data, and reporting trends to add business value. and training in Snowflake, SAS, Tableau etc. Motivated to learn, grow and excel in Data analytics.

• Market mix, trade & Media promotion models
• My Role: Providing high quality business solution for Retail/CPG firms to understand the impact of their ongoing and future Marketing/Trade Promotion activities in their business growth, Data preparation, Data Standardization, Data Formatting, and Statistical Analysis & Modeling using SAS & SQL on UNIX platform and using Advance MS-Excel
• Perform various data analytics in SQL and MS Excel using statistical models or industry accepted tools
• Provide relational database expertise to construct and execute SQL queries to be used in data analysis activities
• Provide data solutions, tools, and capabilities to enable self-service frameworks for data consumers Desirable
• Handling projects independently, Continuous Interaction with client and field team on during ongoing projects
• Worked on multiple projects at the same time conducting KSG Process Trainings as well as Knowledge Sharing Sessions,
• Lean Certified & Six Sigma Trained & Tested
• Custom Modeling
• My Role: Providing marketers with insightful solutions on “Who-What-Why-Where’ of consumers
• Project: Ethnic Work Bench (EWB)
• My Role: Delivery of Live, Remodel and updates requests
• Responsibilities: Create Analyzer database based on Category, Brand and UPC level and compare the results current vs
• And previous and providing insights
• Match and ANCOVA
• My Role: Delivery of Live Models with pre period and post period for test and control markets as well as stores
• Responsibilities: Selecting TEST/CONTROL markets by applying demographic info, geographical location etc
• And also different types of statistical technics selecting both test and control DMA and Store level data
• Affinity analysis
• Retail & e-Commerce professional with 9months of experience in consumer insights, category operations and web analytics
• Skilled at analyzing big-data, problem solving using statistical techniques, and devising data-driven strategies for business development teams.