Srinivasa Rao M
Manager Visual Merchandising
Bengaluru
Summary
Experienced leader with a strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for a collaborative approach and unwavering commitment to excellence.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
Manager - Implementation & Projects
VIP Industries
10.2015 - Current
- Lead end-to-end project management for retail store implementations, including site selection, design conceptualization, budgeting, fixture installation, and staff training, ensuring seamless execution and on-time delivery.
- Manage department capital and expense spending to meet budgeted funding.
- Accomplished multiple tasks within established timeframes.
- Create and maintaining VM checklist for the entire South region, India, and ensuring elite ambience across stores in this region.
- Train staff on visual merchandising guidelines and customer experience points.
- Improved marketing to attract new customers and promote business.
ASSISTANT MANAGER - VISUAL MERCHANDISER
COLOR PLUS, RAYMOND
10.2013 - 09.2015
- Vendor briefing based on material specification, detailing and cost analysis for individual campaigns windows
- Managed aesthetically pleasing displays to showcase company products and increase sales
- Arranged consistent shelves, bins and racks at 20+ locations by following established planograms
- Presented store update suggestions and layouts to management and stakeholders
- Developed merchandising strategy to efficiently move overstock
- Focus on Vendor Management, in order to develop new vendor base across regions to ease work flow and implementation across regions
- Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions
- Traveled to market, visited vendors and assisted buyers with merchandise selection
ASSISTANT MANAGER - VISUAL MERCHANDISER
BASICS LIFE
01.2011 - 09.2013
- High standards of visual proposition through use of new lines to continuously update and reset look of store
- Managing Visual Presentation of TN & AP Division, a total of 65 stores
- Installations of merchandising concepts, implementation of window displays
- Store visits to train & evaluate merchandising guidelines, plan-o-grams & window displays
- Recruit & train in-store visual merchandising personnel
- Visual training seminars for store personnel
- Window display Conceptualized, develop, & manage implementation of store renovations, new fixturing & display
- Design, source, managed fabrication of custom Fixturing, promotional marketing programs & merchandise propping
- Manage department capital & expense spending to meet budgeted funding
Education
BBA -
MADRAS UNIVERSITY
Chennai, TN 04.2004 - 04.2007
Diploma - Garment fabrication designing
CENTRAL LEATHER RESEARCH INSTITUTE
Chennai, TN 01.2004 - 11.2004
Diploma - Fashion Designing
LOYOLA COLLEGE
Chennai, TN 01.2005 - 10.2005
Skills
Workforce Management
Project Management
Staff Training and Development
Multitasking
Budget Control
Brand Management
Accomplishments
- Expanded the vendor network to enhance operational efficiency and ensure timely deliveries.
- Planned and managed the complete store opening process for over 100 locations in the southern region.
- Successfully managed operations with minimal disruption for the company and vendors during the COVID-19 crisis.
Timeline
Manager - Implementation & Projects
VIP Industries
10.2015 - Current
ASSISTANT MANAGER - VISUAL MERCHANDISER
COLOR PLUS, RAYMOND
10.2013 - 09.2015
ASSISTANT MANAGER - VISUAL MERCHANDISER
BASICS LIFE
01.2011 - 09.2013
Diploma - Fashion Designing
LOYOLA COLLEGE
01.2005 - 10.2005
BBA -
MADRAS UNIVERSITY
04.2004 - 04.2007
Diploma - Garment fabrication designing
CENTRAL LEATHER RESEARCH INSTITUTE
01.2004 - 11.2004
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