Srinivasa Rengan K

Projects:

• Working as Principal Marketing Consultant for MTN Group of accounts (17 Opcos in Africa)
• Heading Postpaid and Residential (Broadband) CVM strategy consulting for MTN South Africa
• Headed prepaid CVM strategy consulting and Marketing Operations for MTN Opco’s Guinea-Bissau, Congo Brazzaville, Côte d'Ivoire, Sudan and South Sudan

Roles and Responsibilities:

• Leading 15 member team including senior consultants, consultants and campaign analyst's
• Engaging with MTN group and Opco CVM CXO's to drive business development and strategies using CVM platform capabilities to unearth innovative use cases & create seamless customer journeys for MarTech, FinTech and DigiTech
• Responsible for generating $2 million in business opportunities through the EN pipeline
• Plan, construct, and execute highly effective CVM strategy framework and programs for Teleco by using deep customer insights powered by big data tools
• Driving campaign governance to ensure an optimal balance between business strategy and campaign performance
• Build marketing campaign automation from scratch using Omni-channel and AI/ML driven platform
• Consult advanced Data Analytics and AI/ML models for customer retention, win-back, upsell and cross-sell programs
• Driving external as well as internal product requirements with solution & product development teams to deliver an optimal customer as well as user experience
• Drive feature developments & product enhancements aligning with medium & long-term product roadmap

Achievements:

• Promoted as Principal Marketing Consultant within a year of joining
• Received “Champion of Quarter award Q4 (Dec22-Mar23)” within 6 months of joining
• Successfully completed 6 months on-sight CVM consulting for MTN Guinea-Bissau (Dec'22-May'23)
• Successfully completed 3 months on-sight CVM consulting for MTN Nigeria

Projects

• Headed business consulting for various Telecom operators across Asia, Africa and Europe
• Headed CVM consulting and operations for Primetel (Cyprus), Vinaphone (Vietnam), Ooredoo (Myanmar & Maldives), BTC (Bahamas), Mascom (Bostwana) and VodafoneIdea
• Headed CVM Business analytics for Tele2 - Kazakhstan on-site (Jul'18-June'19)

Roles and Responsibilities:

• Responsible to build BTL campaign strategy from scratch
• E2E project management starting from customer onboarding, business analytics, GTM planning, campaign execution, optimization and reporting
• Conduct SCM meetings, business workshops and product training with respective stake holders
• Work closely with internal and external cross functional teams to deliver project on time
• Monitor, evaluate and analyze campaigns to help customers achieve revenue target

Achievements:

• Successfully onboarded CMS platform for 4 Telecom operators in last 3 years
• Fastest ever migration of CMS platform for Ooreedo Myanmar, completed in 3 months

Projects:

• Drive 4G SIM card and mobile data penetration
• Drive VoLTE penetration

Roles and Responsibilities:

• Headed data portfolio for Vodafone's countries largest revenue generating circle Mumbai
• Increased data market share from 32% to 36% with effective GTM strategy, became country's first circle to reach 3Mn 4G VoLTE subscribers

Achievements:

• Awarded as Vodafone "MegaSStar" – Recognized as Best Performer for Q3 2017 within 6 months of joining
• Received Vodafone "We are one award" – Recognized for working with cross functional teams to achieve organization goals

• Headed data portfolio for country's largest circle Tamil Nadu
• Increased data revenue by 8% monthly by launching BTL products for suitable segments (SOMA)
• Effective ATL and BTL GTM strategy planning and execution
• Designing and execution of BTL campaigns aiming at enhancing profitability
• Vendor management to ensure smooth operations

Projects:

Handled VAS portfolio for Airtel, Idea and Aircel

Responsibilities:

• Rolled out new products & initiatives to enhance the product strength across operators
• Understanding subscriber behavior by effective data mining to conceptualize new ideas for revenue enhancement and retention
• Plan promotions across various channels and optimize channel bandwidth for maximum utilization and revenue
• Gather requirements from clients, manage their expectations to ensure high quality standards and satisfaction are met

Responsibilities:

• In-Bound call support to the customers using the BELKIN SOHO products around the countries like The US, Canada & Australia
• Ensuring the Superior problem solving quality & maintaining the Average Time Taken (ATT) / call ratio
• Trained new agents in technical support division

Achievements:

• Received recognition for "Top customer handling skill"
• Obtained "Best performer award" from customer