Srinu Battula
Vegetable Sale lead
Prakasam Dt
Summary
Accomplished professional with over 18 years of experience in Agri Business Sales & Marketing within the Agri-Input industry. Currently, the Assistant General Manager (AGM) of Vegetable Marketing at Tierra Agrotech Ltd, leading marketing efforts for the Vegetable seed segment across Pan India operations. Proven expertise in Sales, Marketing, Business Development, People Management, Leadership, and Project Management, backed by diverse roles across renowned organizations. Skilled in strategic planning, market research, and project execution.
Overview
18
18
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
Work History
Assistant General Manager (AGM) - Vegetable Crop Marketing
Tierra Agrotech Limited
5 2023 - Current
- Set strategic crop direction aligning with long-term growth plans
- Lead teams in Vegetable Crop Marketing, Business Development, and Sales & Operations nationwide.
Regional Business Manager - AP&TS
Shriram Bio Seed Genetics (A Division of DCM Shriram Ltd)
12.2020 - 05.2023
- Expanded Hot Pepper business by 2-fold in the first year, reaching 100 kg from 450 kg
- Orchestrated substantial growth in Vegetable business in coastal AP, increasing turnover from 2 crs to 5 crs
- Balanced business alignment and people performance for execution excellence.
Agri Trade Manager - Marketing
Techno Serve
10.2019 - 11.2020
- Developed the Techno serve brand in FPO Market within 6 months
- Upskilled FPOs on Sales effectiveness, Breadth of perspective, Unconscious bias, and Marketing linkages.
State Branch Manager
Indo-American Hybrid Seeds (India) Pvt. Ltd
01.2019 - 09.2019
- Enhanced Vegetable seeds sales turnover from 8 Crs to 12 Crs
- Managed operations in AP, TS, and Odisha, contributing to business growth.
Area Sales Manager - Vegetable seeds
ACSEN Agriscience
10.2013 - 01.2019
- Achieved 5 Crores in Vegetable seed sales turnover
- Managed sales operations in Coastal AP and North Telangana.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
Area Manager - Agribusiness, SCM
National Bulk Handling Corporation Pvt. Ltd
06.2008 - 09.2013
- Oversaw warehouse receipt finance, procured agro commodities, maintained 100 Cr worth of inventory.
Sr. Executive - Agribusiness, SCM
Aditya Birla Retail Limited
08.2006 - 05.2008
- Procured 100 MT/MT Fruits & Vegetables, achieving a 10% net profit.
Education
M.Sc. (Ag) Horticulture -
Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS)
01.2004 - 04.2006
B. Sc Agriculture - undefined
Dr. B. R. Ambedkar University, Agra
01.2000 - 04.2004
PGDSCM - Logistics, Materials, and Supply Chain Management - undefined
Yashwantrao Chavan Maharashtra Open University
01.2012 - 04.2013
Skills
Business operations knowledge
Websites
Certification
Digital Body Language - LinkedIn (Oct 2022)
Personal Information
- Date of Birth: 01/07/82
- Nationality: Indian
Languages
Telugu, English, Hindi
Timeline
Regional Business Manager - AP&TS
Shriram Bio Seed Genetics (A Division of DCM Shriram Ltd)
12.2020 - 05.2023
Agri Trade Manager - Marketing
Techno Serve
10.2019 - 11.2020
State Branch Manager
Indo-American Hybrid Seeds (India) Pvt. Ltd
01.2019 - 09.2019
Area Sales Manager - Vegetable seeds
ACSEN Agriscience
10.2013 - 01.2019
PGDSCM - Logistics, Materials, and Supply Chain Management - undefined
Yashwantrao Chavan Maharashtra Open University
01.2012 - 04.2013
Area Manager - Agribusiness, SCM
National Bulk Handling Corporation Pvt. Ltd
06.2008 - 09.2013
Sr. Executive - Agribusiness, SCM
Aditya Birla Retail Limited
08.2006 - 05.2008
M.Sc. (Ag) Horticulture -
Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS)
01.2004 - 04.2006
B. Sc Agriculture - undefined
Dr. B. R. Ambedkar University, Agra
01.2000 - 04.2004
Assistant General Manager (AGM) - Vegetable Crop Marketing
Tierra Agrotech Limited
5 2023 - Current
Digital Body Language - LinkedIn (Oct 2022)
Microsoft Office using AI Tools - be10x.in (Issued 2023)
Artificial Intelligence in Agriculture - Udemy (Issued Aug 2023)
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