Srinivas Yaswanth Meda
Bangalore
Summary
Strategic Chartered Accountant with 8+ years of corporate experience in Business Finance, Deal Pricing, and FP&A. Proven expertise in managing P&L for portfolios ~$200M and structuring commercial deals worth $100M-$300M. Specialist in profitability Improvisation, having successfully turned around margin-negative contracts and implemented cost controls.Adept at leveraging financial models and dashboards to drive executive decision-making.
Overview
9
9
years of professional experience
Work History
Senior Manager - Business Finance
Wipro Limited
2017.05 - Current
- Handling the role of business finance manager for different customer accounts end to end.
- Month end Revenue closure with revenue assurance team and Advising cost provision for accounts handled.
- Responsible for Revenue forecast, Revenue Recognition, Accounts Receivables, Business plans and reconciliation with customers.
- Preparation of variance analysis between actuals Vs estimated revenue and provide root cause analysis.
- Reduced cost of delivering the projects handled by optimizing the manpower and vendor related costs.
- Vendor management for pass through cost analysis and reduction.
- People supply chain parameters calculation and analysis for manpower cost reduction.
- Cost of finance (cash flow sheet) & fair valuation for large multi LOB integrated deals.
- Advising management for under-performing & ramp down cases by exercising Termination for convenience available to us.
- Special focus on advance & early payments from customer (By interacting & negotiating with clients, adding milestones like deployment of resource, Completion of coding etc.).
- Explained stringent contractual financial terminologies to the customer in case of discrepancies and ensured smooth relationship with the customer.
- Pricing Exposure: - Capex Model, Ticket Model, FPP, T&M, AMS.
- Working on the Pricing model based on customer RFP.
- Designed and implemented pricing models to support dynamic pricing strategies, incorporating factors such as costs, demand patterns, and market dynamics.
- Collaborated with cross-functional teams including sales, presales, finance, and Central procurement team to align pricing strategies with business requirements.
- Providing the pricing guidance and support to sales teams to optimize deal profitability to win.
- Preparation of business case with Pricing proposal Vs Current spending by the customer and alignment to the customer budget while maintaining the profitability.
- Initiatives taken to cap the penalty from certain X % of TCV/ ACV to certain X % of undelivered services.
- Ageing analysis of debtors.
- Responsible for order booking & Incentive Processing & distribution for sales team.
Education
Chartered Accountancy course -
ICAI
2012.06 - 11/2016
B. Com -
IGNOU
2013.05 - 01/2015
Skills
- Revenue forecasting
- Revenue recognition
- Accounts receivables
- Variance analysis
- Cost optimization
- Vendor management
- Pricing strategy
- Cost reduction
Personal Information
- Date of Birth: 10/30/94
- Nationality: Indian
- Marital Status: Married
Hobbies and Interests
- Travelling
- Watching Movies
Awards
- Account Margin improvement award in the year 2023-24.
- DSO improvement award for the sector in the year 2024-25.
Articleship Experience
A.S.Varadharajan & Co., Chartered Accountants, Chennai, Auditing, Taxation, Accounting
Languages
English
Proficient
C2
Telugu
Proficient
C2
Hindi
Upper Intermediate
B2
Timeline
Senior Manager - Business Finance
Wipro Limited
2017.05 - Current
B. Com -
IGNOU
2013.05 - 01/2015
Chartered Accountancy course -
ICAI
2012.06 - 11/2016