Sripadh Pisipati
Hyderabad
Summary
Senior Revenue Marketing Manager with over 10 years of experience in full-funnel growth for B2B SaaS and ecommerce logistics. Expertise in inbound lead generation, paid media, SEO, and marketing analytics. Currently managing inbound pipeline at Locad, focusing on paid channels, event marketing, and AI-driven organic growth, generating significant monthly recurring revenue and contributing to MQLs from AI referrals. Skilled in cross-functional collaboration and scaling marketing programs across diverse regions.
Overview
12
12
years of professional experience
Work History
Senior Revenue Marketing Manager
Locad
Bangalore Urban
06.2025 - Current
- Owned end-to-end inbound pipeline, responsible for lead generation, nurturing, and conversion across funnel for fast-growing ecommerce logistics platform.
- Paid Media Management: Plan, execute and optimise campaigns across Google Ads, LinkedIn, and META; continuously A/B test creatives, audiences, and bidding strategies to improve CPL and pipeline quality.
- Define KPIs and measurement plans for integrated campaigns across paid, lifecycle, and partner channels; standardise marketing data definitions as a single source of truth.
- Event & Webinar Marketing: Lead self-hosted events and webinars end-to-end - from planning to post-event SDR follow-up - generating an average pipeline of $75K MRR per event.
- SEO & AEO (Answer Engine Optimisation): Drive organic and AI-search growth; achieving 20% of monthly MQLs from AI referral sources (ChatGPT, Perplexity, Gemini).
- Oversaw company website, coordinating content, UX, and CRO to support demand-gen goals and brand positioning.
- Set up and maintained Google Analytics 4 and Google Tag Manager; owned dashboards for lead, pipeline, and revenue metrics, presenting insights to founders and senior leadership.
- Collaborate with product, GTM, and RevOps teams to identify growth opportunities and improve full-funnel conversion across APAC, MENA, and USA markets.
Senior Marketing Manager
Darwinbox
Hyderabad
03.2022 - 06.2025
- Led marketing demand generation strategy and execution across APAC, MENA, and USA, scaling inbound as primary channel and building quality pipeline in all three regions.
- Directed paid digital (Google Ads, Bing, Facebook, LinkedIn) and organic growth (SEO), ABM, and campaign management across India, SEA, EMEA, and USA to enhance market reach.
- Achieved 62% ROI growth in 12 months across digital marketing channels, with consistent 15% YoY improvement.
- Led a team of growth marketers to build and execute regionally nuanced programs; identified new brand engagement channels including earned media.
- Managed social media campaigns on Facebook, Instagram, and LinkedIn for lead generation and brand awareness, while executing full-funnel email marketing strategies to drive engagement.
- Promoted: Senior Specialist -> Marketing Manager -> Senior Marketing Manager
Assistant Digital Marketing Manager
Indian School of Business (ISB)
Hyderabad
02.2019 - 03.2022
- Achieved 62% ROI growth in digital marketing channels within 12 months, with 15% year-over-year increase.
- Executed Google Ads activities for 120+ executive programs across search, display, and YouTube, maintaining conversion rates above 6% for B2B and B2C.
- Reduced cost per lead by 10% month-over-month while ensuring high-quality leads.
- Identified trends and insights to optimize marketing spend and performance effectively.
- Managed social media campaigns on Facebook, Instagram, and LinkedIn to enhance lead generation and brand awareness.
- Planned and executed email marketing strategies across the sales funnel to maximize engagement.
- Developed 100+ web pages by migrating from Drupal to Adobe Experience Manager with Salesforce integration for forms.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization objectives.
PPC Specialist
GUS Education India
Hyderabad
04.2019 - 01.2020
- Managed 2 advertising accounts, achieving 58% ROI increase within 6 months.
- Developed client relationships while overseeing budget management and reporting.
- Measured and reported PPC campaign performance to meet ROI and KPI objectives.
- Delivered weekly updates on digital marketing campaigns, discussing strategic initiatives.
- Collaborated with internal departments to create digital experiences that support marketing goals.
Business Analyst
Accenture
Hyderabad
04.2016 - 04.2019
- Developed prototype dashboards to provide analytical insights for global support leadership; conducted ad-hoc analysis and communicated data-driven narratives to stakeholders.
- Acted as cross-team liaison for digital strategy implementation, facilitating timely delivery and compliance with service level agreements.
- Managed Google Ads accounts for global brands, optimizing campaigns to enhance visibility and engagement.
Product Specialist
NowFloats
Hyderabad
04.2014 - 04.2016
- Managed CRM (Microsoft Dynamics) and Google AdWords; executed email, AdWords, and web campaigns with comprehensive reporting.
- Partnered with Sales and Marketing to nurture prospects; spearheaded data cleansing and website synchronization initiatives
Education
Bachelor of Technology (B.Tech.) - Computer Science
JB Institute of Engineering & Technology
01-2014
Skills
- Revenue Marketing & Pipeline Generation
- B2B SaaS Growth Marketing
- Go-to-Market (GTM) Strategy
- Performance Marketing & CAC Optimisation
- AEO / GEO - AI Search Optimisation
- Account-Based Marketing (ABM)
- Self-Hosted Event Marketing
- Full-Funnel Campaign Management
Timeline
Senior Revenue Marketing Manager
Locad
06.2025 - Current
Senior Marketing Manager
Darwinbox
03.2022 - 06.2025
PPC Specialist
GUS Education India
04.2019 - 01.2020
Assistant Digital Marketing Manager
Indian School of Business (ISB)
02.2019 - 03.2022
Business Analyst
Accenture
04.2016 - 04.2019
Product Specialist
NowFloats
04.2014 - 04.2016
Bachelor of Technology (B.Tech.) - Computer Science
JB Institute of Engineering & Technology