SRIPARNA GHOSH
Work Preference
Desired Job Title
Work Type
Minimum Desired Compensation
CRM Operations and Process Operations professional with hands-on experience in campaign management, business process optimization, stakeholder coordination, and data-driven reporting within high-volume, deadline-driven environments. Post Graduate Diploma in Management (Marketing and Human Resources) with SAP S/4HANA Cloud certification and demonstrated ability to translate operational data into strategic business insights. Skilled in cross-functional collaboration, documentation review, compliance monitoring, and process improvement, with additional exposure to market research, GTM strategy, and business transformation consulting projects. Skilled in mentoring team members to deliver exceptional service and building team morale through effective communication and positive performance feedback. Accustomed to defusing customer dissatisfaction and managing competing priorities with superior results.
Work History
CRM Operations Executive
5 Months- Manage end-to-end scheduling and execution of in-app CRM notifications and customer engagement campaigns, ensuring accurate audience targeting and segmentation across the Flipkart platform.
- Coordinate cross-functionally with marketing and operations teams to drive timely, error-free campaign execution and alignment on business priorities.
- Monitor campaign performance against KPIs and maintain CRM operations reporting using Excel and internal tools, supporting data-driven decision-making.
- Review campaign documentation for accuracy and compliance with internal operational policies, reducing execution errors.
Marketing and Branding Intern
3 Months- Analyzed marketing and customer engagement data using Microsoft Excel and Power BI, building dashboards and performance reports to track KPIs and support data-driven decision-making.
- Managed and optimized social media marketing operations, including content planning, performance monitoring, and audience engagement to strengthen brand visibility.
Education
Post Graduate Diploma in Management - Marketing (Major), Human Resources (Minor)
Bachelor of Arts - Media Science
Skills
Certification
- SAP Certified Associate – SAP S/4HANA Cloud Private Edition, Sales (2026)
- Google Analytics – Harvard Online (2024)
- Digital Marketing – HubSpot Academy (2023)
- Digital Marketing Specialization (2023)
- Advanced Excel – IIBS (2024)
LANGUAGES & INTERESTS
AWARDS & LEADERSHIP
1st Place – MSME Research Paper, International Conference on Industry 5.0, Chairperson,
Yuva IIBS: Led 5+ strategic events with a 25+ member team, boosting student engagement by 60%.,
Placement Coordinator, IIBS: Managed 20+ campus recruitment drives with 100% recruiter coordination., Anchor, Sharmila Show House: Hosted 6 high-engagement talk shows, driving 92% viewer retention.
Hobbies and Interests
Projects
- Evolution of content marketing- Working on the customer data to find out how content marketing is effective to increase the sales and engagement
- Pulse Analytics – Workforce Retention Strategy for an IT Firm (2024), Built a predictive attrition model using HR data to identify key turnover drivers and inform retention strategy., Reduced projected attrition risk by 31%, saving approximately ?1.2 Cr annually in rehiring costs. Key skills: People Analytics, Predictive Modelling, HR Strategy.
- FinConnect – Go-to-Market Strategy for a FinTech Startup (2024), Conducted market segmentation across Tier-1/2 cities using psychographic and behavioural data to identify high-value SME clients., Designed tiered pricing (Freemium, Growth, Premium) and a digital sales funnel, improving lead-to-conversion ratio and reducing CAC by 33%; increased client acquisition by 46% within 90 days. Key skills: GTM Strategy, Market Research, Customer Segmentation, FinTech.