Sriram M

• Heading Post Purchase and Experience for the Furniture category. Responsible for speed, serviceability, customer & seller experience and value added services
• Improved category delivery speed through improved seller practices, optimized network routes and increased movement frequencies
• Expanded serviceability horizons by enabling pick-ups from critical furniture hubs, boosting delivery coverage through 3PLs and widening installation coverage by partner network
• Introduced price-optimized warranty & maintenance plans and improved coverage resulting in 38% increase in adoption
• Reduced seller's cost of doing business, enabled brand facilitated installations and expedited logistics issue resolution, boosting seller experience

• Managing Growth, Hyperlocal, Monetization and Partnerships charters for the Mobiles category
• Orchestrated the creation of an e-commerce first mobile carrier subvention program - driving network partner negotiations, architecting customer journey and increasing user adoption
• Forged strategic partnerships with key ecosystem players - OEMs, OS providers, technology partners - to drive premiumization
• Catapulted q-commerce's share of business by optimizing stock placement, enabling right pricing and synchronizing key launches

• Sell Head of Footwear category at Flipkart Wholesale
• Part of launch team of Fashion business and involved in business strategy, competition analysis, product prioritization, catalog design and setting up QC processes
• Recorded 7x growth in GMV in a year while doubling Footwear category's contribution to Fashion business unit
• Moved category into profitability while consistently meeting/exceeding PM targets month on month
• Improved customer metrics [AOV, TPC, repeat%, SoW] through effective use of pricing, events and CRM

• Responsible for increasing top-line growth from Bengaluru's central clusters and public transport hubs
• Managed customer life-cycle to reduce churn rate and increase repeat usage
• Orchestrated data-driven bike redeployment strategy to reduce idle time and boost utilization
• Developed and implemented promotional and pricing plans to drive business growth across public transport hubs

• Scoping new business opportunities for Ola Financial Services - Ola's Strategic Business Unit
• Identified, evaluated and negotiated deals with strategic partners of Ola Money Credit Card, including network, bank and merchant partners
  
• Led conversations with banks, NBFCs, card networks, credit bureaus, analytics consultants and fintechs and forged impactful partnerships
• Program-managed these partner integrations and internal teams, ensuring timely launches
  

• Identifying and implementing impactful partnerships with top brands for Ola Money - mobile wallet product of Ola
• Managed client accounts from onboarding to launch, leading negotiations and facilitating marketing, legal, and technical discussions for fast business activation
• Activated Ola Money across multiple payment gateway aggregators and ensured regular merchant on-boarding
• Analyzed client needs and competitor offerings to propose value-adding new product features

Drove institutional sales of Coca-Cola products. Involved in new customer acquisition, brand rebuilding and customer re-acquisition. Designed and oversaw a direct marketing program for home customers in Chennai.