Sriram Achanta

Developed data-driven media plans to align with marketing objectives and strategic priorities.

• Led marketing strategy for diverse IBM products and services, achieving measurable outcomes.
• Collaborated with cross-functional teams to launch integrated marketing campaigns successfully.
• Managed brand positioning and messaging across multiple channels to enhance visibility.
• Evaluated paid media programs throughout planning and execution phases, ensuring adherence to best practices.
• Identified effective media tactics to optimize advertising and paid media initiatives.
• Leveraged data and technology to refine targeting approaches and improve campaign performance.
• Partnered with agency experts to drive innovative solutions in advertising.

• Developed digital strategies for Asia Pacific countries, enhancing brand awareness and response rates.
• Managed annual search budget of $15M across IBM value products, including cloud, AI, and security.
• Identified optimization techniques using quantitative and qualitative metrics to drive performance improvements.
• Oversaw quarterly paid media budget of $200K, launching campaigns with top publishers like Economic Times and CNBC.
• Collaborated with country digital leads and marketing teams to optimize web content based on customer insights.
• Prepared and presented reports for stakeholders, updating on expected campaign outcomes biweekly and monthly.

• Responsible for the complete planning and execution of in-bound digital marketing strategies, search programs, paid media, content syndication, nurture streams, social media strategies and web optimization of the unit.
• Cultivate high online conversions and drive social listening by using effective techniques and scrutinizing metrics.
• Responsible for creating marketing campaigns, techniques and solutions that later helped attain the Digital marketing Revenue of IBM Asia Pacific Security Program.

• Lead the implementation of paid and organic search programs and online streams.
• Drive innovation by using market insights, experience, trends, A/B testing and data analysis.
• Partner with multiple portfolio managers to create content that helped achieve targets and nurture leads.

• Collaborated with teams from EMEA region and Dell India to define and implement business strategies and initiatives.
• Responsible for creating sales and project forecasts and aligning the strategies to reach the annual target of $20M.
• Assisted Dell product marketing and service teams in creating unique strategies for product launches and go-to market initiatives and field enablement activities.

• Executed the pilot project of UKI SMB Business and initiated relationships with Business for the SBM segment in the Netherlands and Sweden.
• Oversaw the recruitment, grooming and mentoring of new members, and assisted team members and subordinates in drafting qualitative proposals and quotations.

• Identified and exploited new business opportunities for the unit and guided team members to reach business.
• Provided exceptional customer service by promptly resolving technical issues by supporting sales engineering and inside sales teams.