Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sriram Indurthi

Hyderabad

Summary

Experienced revenue management professional skilled in strategic leadership, data analytics, and digital marketing. Proven track record of driving revenue growth and profitability through effective collaboration and execution.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Revenue Manager

OYO HOTELS AND HOMES
GURUGRAM
02.2022 - Current
  • Successfully implemented the LATAM convenience fee initiative, resulting in 40% contribution margin growth and a 30% increase in EBIDTA.
  • Led SEO, CRM, and OTA campaigns, driving a 25% revenue increase in 2022, followed by 30% in 2023.
  • Expanded direct demand from OYO channels, achieving a 25% channel contribution and a 6% absolute margin increase by 2024.
  • Spearheaded pricing automation tool development, resulting in a 25% boost in average daily rates.
  • Orchestrated multiple tech integration projects, including pricing, SEO, pricing automation tools, customer communication, and tax configurations.
  • Improved OTA advertising ROI from 4:1 to 12:1, yielding positive returns for hotel owners.
  • Led tech collaborations to drive a 30% increase in prepaid business and implemented APIs, increasing EBIDTA by $60k/month.
  • Managed the integration of new OTA channels and prioritized the OYO website channel, leading SEO efforts.

Sales Manager

BYJUS
Hyderabad
07.2020 - 01.2022
  • Successfully led a team of 50 inside sales associates, achieving a remarkable 40% year-over-year sales target for 2021.
  • Implemented streamlined processes for sales reps, resulting in a 20% reduction in time spent on non-sales activities, thereby maximizing focus on revenue-generating tasks.
  • Developed and executed a targeted go-to-market plan, which led to a notable 20% increase in revenue within one quarter by effectively targeting specific customer segments.
  • Utilized market research and sales data analysis to implement a new pricing model, resulting in a significant 10% increase in average revenue per user (ARPU).
  • Designed and delivered a comprehensive sales training program incorporating interactive workshops, online modules, and coaching sessions, resulting in a 20% increase in new product sales within the first quarter.
  • Innovatively created a product demo platform allowing new hires to practice pitches with simulated customer scenarios, leading to a notable 15% improvement in closing rates.

Business Development Manager

OYO HOTELS AND HOMES
Hyderabad
10.2018 - 06.2020
  • Implemented data-driven strategies to monitor and forecast supply targets for all OYO models, resulting in the successful onboarding of 80 hotels in 2019.
  • Identified untapped potential in the real estate market, leading to a 20% expansion of inventory growth in Tier 2 and Tier 3 cities in Telangana. This initiative resulted in a significant increase in top-line revenue of 34 crores and a contribution margin increase of 6 crores.
  • Fostered strong relationships with key hotel partners through effective communication and mentoring of team members on relationship management techniques, resulting in a remarkable 30% increase in partner retention rates.

BYJUS Business Development Executive

Byjus
Hyderabad
06.2017 - 10.2018
  • Collaborated with sales and marketing departments to develop and launch three successful project rollouts, contributing to annual revenue of 1.2 crores
  • Created and executed targeted marketing campaigns in schools and gated communities, resulting in conversion rate for new leads
  • Established partnerships with 10 local organizations, resulting in 50% increase in lead generation opportunities.

Education

PGDM - Digital Marketing

Simplilearn alliance with Purdue Universtiy
09-2024

Bachelor of Technology - Mechanical Engineering

Anurag University
Hyderabad

Skills

  • Revenue management
  • Cross-functional Team Leadership
  • Business Strategy
  • Project Management
  • Branding and Digital Marketing
  • Sales and Business Development
  • Microsoft Office , SQL, Excel, Power BI and PowerPoint
  • First-hand Execution with CEO
  • Negotiation
  • Market Research
  • Strategic Planning
  • Customer Relationship Management (CRM)
  • Data Analysis
  • Competitor Analysis

Certification

  • Data Analytics: Google
  • Learning App Store Optimization for iOS and Android Apps- Linkedin
  • Marketing: Conversion Rate Optimization-(Google)
  • Branding Foundations: LinkedIn
  • Social Media Marketing: Strategy and Optimization (LinkedIn)
  • Power BI: Growth School

Timeline

Senior Revenue Manager

OYO HOTELS AND HOMES
02.2022 - Current

Sales Manager

BYJUS
07.2020 - 01.2022

Business Development Manager

OYO HOTELS AND HOMES
10.2018 - 06.2020

BYJUS Business Development Executive

Byjus
06.2017 - 10.2018

PGDM - Digital Marketing

Simplilearn alliance with Purdue Universtiy

Bachelor of Technology - Mechanical Engineering

Anurag University

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Sriram Indurthi