Sriram K
SEO Professional
Bangalore,PB
Summary
Results-driven SEO professional with 11+ years of experience in scaling traffic and lead generation. Grew blog traffic from 20K to a peak of 2M monthly visits, currently maintaining 5,300+ leads/month. Skilled in technical SEO, content optimization, and Google PPC. Launched a tutorial section attracting 1.5 lakh visitors/month and lifted Google manual actions to restore visibility.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
8
8
Certifications
Work History
Assistant SEO Manager
upGrad Education Private Limited
9 2019 - Current
- Increased Lead Generation: Spearheaded the SEO strategy for the blog section, consistently generating an average of 5,300 leads per month globally over the last three months
- Created and optimized vertical/category pages, contributing to an additional 1,500 leads per month
- Traffic Growth: Launched a new tutorial section on the website, driving 1.5 lakh monthly visits, significantly enhancing organic traffic
- Technical SEO Enhancements: Successfully lifted a Google manual action and restoring site visibility
- Team and Vendor Management: Actively managing external agencies and freelancers for timely content delivery, quality assurance, and invoice management
- Led the internal content marketing team, driving alignment with SEO strategies to maximize organic visibility.
Sr. SEO Executive – SEO
Shaadi.com (People Interactive Pvt Ltd)
08.2018 - 09.2019
- SEO Strategy and User Acquisition: Managed SEO initiatives for Shaadi.com website, ranking high-competitive keywords, optimizing 100+ apps to improve Play Store rankings, app installs, and NRI user acquisition through custom listings
- Collaborated with the Android team to enhance app performance and metrics
- Performance Tracking and Reporting: Monitored performance through reports and forecasting, providing regular insights to directors
- Cross-Team Collaboration: Worked with the Brand team to refine communication strategies, boosting conversion rates
- SEO Leadership and Education: Evangelized SEO practices across the company, staying updated on trends and educating teams
- Blogger Outreach and Market Analysis: Led blogger outreach efforts to boost brand awareness and tracked competitive rankings via Share of Voice reports.
Sr. SEO Executive
eTrack Media Private Limited
03.2015 - 07.2018
- Project Management and Strategy: Analyzed project scope and developed strategic plans, including time and cost estimates for SEO campaigns
- Google Ads Campaigns: Managed and monitored PPC campaigns to maximize effectiveness and ROI
- SEO Analysis and Optimization: Analyzed website performance and implemented SEO strategies to improve site performance and user engagement
- Handled core SEO activities, including audits, bug fixing, landing page and URL restructuring, image/video optimization, and spam backlink removal
- On-Page and Off-Page SEO: Executed on-page strategies to increase conversion rates, and off-page strategies to boost brand awareness and rankings.
SEO Executive
iProspect Communicate 2
07.2014 - 12.2014
- Understanding the client's business model, strategizing & analyzing the SEO campaigns as per the client's requirement & objective
- Utilizing both On-Page and Off-Page SEO techniques for clients, in order to increase Brand Awareness, Relevant Traffic, Conversions and Search Engine Rankings
- Using UI/UX and Landing Page Optimization strategies to Increase Engagement, Reduce Bounce Rates and Boost Conversions.
Digital Marketing Analyst - Contractual Job
DRJ Records
04.2014 - 06.2014
- Handled various paid campaigns in Google Ads, Facebook & YouTube
- Increase the brand awareness through organic and paid channels
- Website analysis and preparing initial website audit report.
SEO Analyst
Karya Technologies (India) Pvt Ltd
02.2013 - 03.2014
- Research, analyze and monitor market trends and competitive environment
- Analyze website traffic and implementing Goals, Funnels and Events
- Keyword research and content optimization
- Competitor SEO and backlink analysis
- Identifying and implementing strategies for increasing website traffic
- Regularly monitoring organic search rankings and competitors' positions
- Procured quality inbound links from blogs, forums and other relevant, content-specific sites.
Education
B.Tech., IT -
DR. MGR Educational And Research Institute
08.2008 - 05.2012
Skills
SEO Strategy & Execution
Technical SEO
On-Page & Off-Page Optimization
Keyword Research & Content Optimization
Google Analytics & Search Console
Google PPC (Pay-Per-Click)
App Store Optimization (ASO)
Link Building & Outreach
Competitor Analysis
Content Marketing Strategy
SEO Team Leadership
Certification
02/01/24, Digital Marketing - Hubspot
Timeline
Sr. SEO Executive – SEO
Shaadi.com (People Interactive Pvt Ltd)
08.2018 - 09.2019
Sr. SEO Executive
eTrack Media Private Limited
03.2015 - 07.2018
SEO Executive
iProspect Communicate 2
07.2014 - 12.2014
Digital Marketing Analyst - Contractual Job
DRJ Records
04.2014 - 06.2014
SEO Analyst
Karya Technologies (India) Pvt Ltd
02.2013 - 03.2014
B.Tech., IT -
DR. MGR Educational And Research Institute
08.2008 - 05.2012
Assistant SEO Manager
upGrad Education Private Limited
9 2019 - Current