SUMEDHA SINGH
Noida
Summary
Dynamic professional with over 6 years of expertise in account optimization, campaign management, and strategic planning on the Google Ads platform. Proven track record in leading teams and managing client relationships with a focus on delivering measurable results. Adept at leveraging a comprehensive skill set to drive successful outcomes and exceed performance goals. Seeking to utilize my experience to contribute effectively to your team and advance organizational objectives
Overview
7
7
years of professional experience
Work History
Media Activation Manager
Group M Media Pvt. Ltd.
Gurgaon
06.2022 - Current
- Cultivated robust client relationships, serving as the primary channel expert (Search + Display) and key point of contact
- Took ownership of campaign performance, overseeing and guiding the team to deliver proactive, strategic, and tactical optimization recommendations
- Consistently contributed to the development and refinement of media best practices and campaign processes
- Acted as the EMEA representative to ensure adherence to brand safety standards and best practices for Google campaigns
- Managing a team of media activation executives and senior executives, including conducting performance evaluations and providing training and mentorship for their career development.
Digital Marketing and Research Senior Associate
Google Operations Center
Gurgaon
03.2021 - 05.2022
- Understanding the client goal and observing the market strategies as per goal to create decks and plans for result-oriented solutions
- Providing weekly/monthly/quarterly/seasonal campaign optimization strategies for achieving KPIs and better ROI
- Drawing useful insights from different data sets and putting those insights into action in terms of campaign optimization
- Use forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing and monitoring market trends
- Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Providing multiple recommendations based on account observation which includes budget planning, budget reallocations, keyword scrubbing, keyword expansion, bid analysis, audience audit, creative excellence analysis and targeting strategies on different networks of Google Ads.
Media and Graphics Design Associate
Accenture Solutions Pvt. Ltd.
Gurgaon
02.2019 - 02.2021
- Managing Google Ads campaigns for different set of clients
- Creating account structure including brand and non-brand campaigns
- Executing various bid strategies to meet the KPIs
- Keyword research which includes analysis of existing keywords in account and suggesting new keywords based on the forecast and avg Monthly searches in keyword planner
- Optimizing the accounts to maintain the CPC and CPA with increase in clicks and conversions
- Seasonal analysis of the accounts and creating reports for better results in the next season.
Senior Process Executive
Cognizant Technology Solutions Pvt. Ltd.
Gurgaon
11.2017 - 02.2019
- Troubleshooting the client issues related to Google Ads/Google Analytics/Merchant Center
- Pitching SRP to optimize the accounts based on the Google recommendations
- Helping the clients in creating small structure Google Ads Accounts
- Providing solutions over email/chat/phone channel to give better customer experience.
Education
MBA – Human Resources -
San Higginbottom University
Allahabad09.2017
M.Tech (CS) -
Dayalbagh Educational Institute
Agra06.2015
B.Tech (CS) -
Sachdeva Institute of Technology
Mathura06.2013
Skills
- Communication Skills
- Data Analysis and Reporting
- Performance Management
- Project Management
- Strategic Thinking
- Team Management
Platform Knowledge
- Google Ads
- Google Ads Editor
- JIRA
- Merchant Center
- MS Office
- OLIVE – Media Finance Tool
Affiliations
- Nominated for Choreos 2023
- Awesome Job Award (December, 2023)
- Best Employee of the Month Award (October/April, 2023)
- Exemplary Excellence in Performance Award (December, 2022)
- Cross Functional Training (CFT) Program Award (November, 2022)
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
Media Activation Manager
Group M Media Pvt. Ltd.
06.2022 - Current
Digital Marketing and Research Senior Associate
Google Operations Center
03.2021 - 05.2022
Media and Graphics Design Associate
Accenture Solutions Pvt. Ltd.
02.2019 - 02.2021
Senior Process Executive
Cognizant Technology Solutions Pvt. Ltd.
11.2017 - 02.2019
MBA – Human Resources -
San Higginbottom University
M.Tech (CS) -
Dayalbagh Educational Institute
B.Tech (CS) -
Sachdeva Institute of Technology
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